Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Some forms of engagement require little effort, while others are much more involved. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

FEBRUARY 1, 2024

It helps you earn more customers Earning new customers involves understanding and responding to their needs. This is helpful because people trust people more than traditional, self-centered advertising. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Here’s our lineup of brands already breaking through, and takeaways you can use to follow suit this year. Granting the social team more creative freedom.

Report 110

Report Brands Library Sentiment 110

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Buffer Social

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

Domain Name 109

Domain Name Open Source Policies Privacy 109

Direct Marketing Observations

JANUARY 12, 2018

Then and now, and thus, the more data a marketer has, the better the decision they can make. Just 5X to 10 X more challenging. The more you know about your space, the easier it is to decide how to market it to it. particularly Twitter. Discussions on influence in social have been around since social began.

B2B 276

B2B Influencer Conversation Social Media 276

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Why Social Listening is Important.

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B2B Sentiment Analysis Reputation 155

Sprout Social

JULY 21, 2022

Users can like, share, comment on posts and follow other users and businesses. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. What about forums?

Types 145

Types Social Media Microblogging Overview 145

Keyhole.co

MARCH 6, 2024

Sometimes, they have enormous resources at their disposal. But winning this battle has less to do with your budget and more to do with how attuned you are to the emotions and opinions of your audience. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Buffer Social

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. And on the good days, I’m right in the groove where I know exactly what to do next and what are the most important tasks that need to get done. What should I work on next?

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

FEBRUARY 3, 2022

The concept of a “campaign” is a staple of marketing itself but perhaps it doesn’t get talked about enough. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. You want a goal that has one or more metrics.

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Campaign Engagement Marketing Hashtag 137

Buffer Social

SEPTEMBER 5, 2023

This couldn’t be more wrong. Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. All three now work at a senior level at companies known for their top-notch social media strategies.

Social Media 90

Social Media How To Skills Hubspot 90

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth. So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. Getting 5,000 likes on a website over the campaign. or facebook.com.

Social Media 260

Social Media Analytics URL Campaign 260

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Hootsuite

SEPTEMBER 6, 2023

How did you get into social media? Every question in an interview is an opportunity to showcase your strengths, so approach this first one with enthusiasm: you’ll want to show you care about social media from the get-go. List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

JUNE 25, 2019

Social media icons make it easier for people to find your business on social media, helping you connect with your customers and increase your following. For instance, clicking on any of the following social media icons on the Sprout Social homepage will take you to the company’s respective social media channels. Facebook icons.

Social Media 108

Social Media Guidelines Resources Newsletter 108

Sprout Social

JULY 11, 2022

Growing a YouTube channel takes more than asking people to “smash that subscribe button.” If you’re wondering how to get more views on YouTube , performing a YouTube audit is a great place to start. Get to know your YouTube audience. That’s why it pays to conduct a thorough YouTube audit. Evaluate your content.

YouTube 94

YouTube How To Analytics Metrics 94

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? In this guide, we’ll highlight how to get more YouTube subscribers and inspiration for brand channels starting from scratch. Despite popular belief, your YouTube subscribers represent more than just a vanity metric. Fair question! Simple, right?

YouTube 138

YouTube Tips Tools How To 138

agora pulse

AUGUST 24, 2020

So, the next time you plan to put a logo or other trademarked image on your marketing, make sure you follow guidelines. Altering the logo to make it “cute” or to animate it in their videos (such as making the Twitter logo “fly” like a bird). Social media icons are everywhere online. Printed product packaging.

Social Media 98

Social Media Guidelines How To LinkedIn 98

Sprout Social

NOVEMBER 8, 2023

We’ve also included helpful tips and tools to get you started on the right foot. Writing clearer copy and fixing the design can help you improve user experience on your website and generate more sign ups for your business. As a result, you’ll reduce churn and keep them coming back for more.

Sentiment 110

Sentiment How To Analysis Review 110

Sprout Social

JULY 6, 2020

We’re constantly learning, so we’d love to hear more thoughts and ideas from you on Twitter. How can we be there for those in our brand’s community who are looking for support or resources from us? It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen!

Strategy 145

Strategy Social Media Organization Education 145

Keyhole.co

AUGUST 29, 2023

And the slightest change in words (or length) can impact the click-through rate (CTR) by more than 2%. For this, you can use the following prompt: “Introduce the [Brand/Product/Service] to our social media audience by crafting a post that encapsulates its unique qualities, values, and benefits. But that’s not all.

Social Media 52

Social Media Content Real Estate Class 52

Waxing UnLyrical

JULY 11, 2012

There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords.

Social Media 204

Social Media Issues Sentiment Banking 204

agora pulse

DECEMBER 23, 2019

Audience attention is tough to come by, and algorithmic love even more so. The ‘show’ for Monday on Instagram is X. Between groups and ‘dark social’ opportunities like Messenger and WhatsApp, more and more of our social interactions with brands and one another will take place out of the public eye.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

SEPTEMBER 24, 2013

Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. Living content on the web is the equivalent.

Reputation 143

Reputation Content Curation Storify 143

Convince & Convert

JULY 9, 2013

If you were to market your product to her and get her seal of approval, her endorsement would go a long, long way toward boosting your sales. In fact, getting the influencers your target buyers listen to to contribute content to your site, write about you on their site, or simply share your latest eBook, can make your life a lot easier.

Influencer 158

Influencer Strategy Content Marketing 158

Keyhole.co

OCTOBER 23, 2023

In this post, we will show you seven actionable strategies that you can use to conduct an audit that will help you attract more visitors and keep existing subscribers engaged. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” People see hundreds, more likely thousands, of posts daily.

Facebook 52

Facebook How To Review Analytics 52

Waxing UnLyrical

MARCH 21, 2012

Before getting to that, though, I have a few don’ts: Don’t. get caught up in shiny new measurement tools. get stuck just counting Twitter followers, Facebook fans, media impressions, yada yada. Get as specific as you possibly can. Last week I was in Orlando, Fla., So here’s my approach.

URL 226

URL Campaign Exercises Analytics 226

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Do you have the right strategic resources internally and externally?

Video 131

Video Retail Influencer YouTube 131

Buffer Social

MARCH 6, 2017

How have my followers grown this month? As a little bonus, we have included more than 19 free social media analytics tools in this post! With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Which posts seem to perform best ? Followerwonk.

Analytics 111

Analytics Social Media Tools Klout 111

Waxing UnLyrical

JANUARY 11, 2012

That first tweetathon was so successful ( 169% increase in web traffic and more than half the key purchases that week came from the tweetathon ), that we decided to do them as often as possible. So, with Champion buy-in, we did four more tweetathons last year; one each, September through December. Background.

Organization 267

Organization Tips Hashtag URL 267

Convince & Convert

MAY 21, 2014

With that in mind, I decided to put together a list of 7 easy changes you can make in order to get results. The average email gets opened by 30 percent of your subscribers. tweet this ) Remember when we used to complain that Facebook only gets you in front of 16 percent of your subscribers? Yeah, that’s down to about 2.5

Marketing 167

Marketing Compete Social Networking Sites 167

Buzz Marketing for Technology

JUNE 27, 2008

PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. Here is some advice to get started. Keeping up with more blogs will be difficult. skills) and grow into PLN producers (2.0

Education 279

Education Ustream Microsoft Wiki 279

Techipedia: Tamar Weinberg

APRIL 12, 2011

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate!

Real Estate 279

Real Estate Facebook How To Applications 279

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. The good news? How to create a YouTube account: the basics.

YouTube 111

YouTube How To Avatar Sample 111

Techipedia: Tamar Weinberg

AUGUST 25, 2010

With social media, an abundance of resources are at your fingertips. Okay, so this should be obvious, but there are so many businesses that don’t get it. If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. Don’t self promote.

Social Media 272

Social Media Engagement Forums Policies 272

Viper Chill

MARCH 1, 2010

You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? That’s impressive in itself, but what’s even more mind-blowing is that Matt is blind.

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Resources Netvibes Marketing Delicious 77