Hootsuite

JULY 12, 2022

Start by shifting your brand’s voice, tone, and style for social in general and then to each individual different social network. So how do you adapt your brand voice for social? Social media is where everyone spends their free time and the best place to discover what your customers care about.

Brands 114

Brands HootSuite Module Meme 114

Mindjumpers

DECEMBER 3, 2010

Recently Jan Teerlinck wrote about a study of Chadwick Martin Bailey and iModerate Research Technologies that established email is still used most for sharing content. However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found.

Content 213

Content Social Bookmarking Press Release Research 213

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. He wonders whether the number six is a basic constant for social interactions. in Reviews.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Bill Hartzer

JUNE 24, 2009

Word of Mouth is the number one influencer of business buyers’ purchase decisions, numerous studies have found. Word of Mouth has twice the influence of advertising, press coverage, and direct mail and email, according to a recent study of B2B Word of Mouth by Keller Fay, a leading Word of Mouth research firm. Tweet This!

B2B 102

B2B How To Technorati Case Study 102

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? Social media and digital marketing requires your greatest asset which is time.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The State of Social Media In The UK.

Social Media 234

Social Media Patterns Statistics Report 234

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. We look forward to seeing you soon on your favorite social networking site! -->. Shaking Hands in a Social Networking World. The rise of social networking has led some to worry that it means the slow withdrawal from human interaction for all who participate. KM Overview. Search. -->.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Mindjumpers

FEBRUARY 24, 2012

But the benefits of using social media inside an organization still remains somewhat unexplored. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

Social Networking 258

Social Networking Report ROI Software 258

Techipedia: Tamar Weinberg

JULY 15, 2009

There are two things that act as an extension to social media: #1: great customer service, especially since everything is now public, and #2: great content, so that you can do something that is clearly remarkable that people would want to talk about. Bought your book just now as research and I’ve heard great things.

Communities 170

Communities Marketing MySpace Yahoo 170

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Case studies. White papers. Case Studies.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Social Media Strategery

MARCH 10, 2009

How much, if any, outreach do you do on other blogs/social networks? It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. Nothing too complicated…just expectations, blog etiquette and vetting procedures.&#

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Case studies. White papers. Case Studies.

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

SEPTEMBER 5, 2017

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? Next, brainstorm your content topics based on the research above. Case studies.

Social Media 111

Social Media Strategy Brands How To 111

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Research & Analysis. networking. Research In Motion. social networking. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Start with research: is your goal achievable? Track your campaign like a case study.

Conference 196

Conference Social Media SEO Marketing 196

Rebekah Radice

SEPTEMBER 5, 2017

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? Next, brainstorm your content topics based on the research above. Case studies.

Social Media 60

Social Media Strategy Brands How To 60

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. Analyze your keywords. Identify personas. It’s shareable.

Influencer 109

Influencer Social Media Conversation Case Study 109

Buzz Marketing for Technology

JULY 24, 2008

The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. In particular, our research has highlighted three types of barriers.

Communities 180

Communities Sample Samples Project 180

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. Analyze your keywords. Identify personas. It’s shareable.

Influencer 60

Influencer Social Media Conversation Case Study 60

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B 188

B2B Research Newsletter Conference 188

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Photo Credit: Gorilla Suit. And our tests indicate gorilla suit advertisements convert poorly. What does that mean?

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Pam Moore

FEBRUARY 1, 2016

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). 10 Habits Highly Effective Social Media Marketing Leaders. Your Logo is Not Your Brand – Marketing Branding Strategy in a Nutshell.

Social Media 113

Social Media ROI How To Marketing 113

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Which explains a lot. iMedia Connection ). 72% of adult internet users in the U.S.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 19, 2017

” — The Big Trends in B2B Marketing , Circle Research. “A (recent study) looked at the reasons why B2B business were not implementing personalization and found that a lack of resources, technology and data were cited more often than not. Social Media Marketing Trends. Two others mentioned Instagram (for B2B—really?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 1, 2012

Again, this was buried down deep inside of the study. If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.”

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to analyst (industry and/or financial) research and coverage. • if absolutely necessary.

Press Release 200

Press Release scribd Vimeo How To 200

Mindjumpers

JUNE 28, 2012

Social media personas. We are all aware of the fact that not every individual active in social media is the greatest participant in all conversations taking place across social network platforms. Similar Posts: Global Social Media Adoption In 2011 [White Paper]. Become an EdgeRank Ninja.

Social Media 274

Social Media Influencer Report Groups 274

Webbiquity SMM

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 10 Ways to Grow Your Facebook Page Following by Social Media Examiner. Facebook SEO Ranking Factors, 2010 Study Results by aimClear. Facebook Advertising. Share this on Bebo. Digg this!

Advertising 215

Advertising Facebook Marketing B2B 215