Oktopost

APRIL 14, 2023

Message Mixer: AI-powered message rephrasing for advocates Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. Content Spark allows social media managers to auto-generate messages with AI.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Proactive Report

NOVEMBER 21, 2022

There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Some of the research, for example, strongly indicates that being bilingual from a young age can delay the onset of Alzheimer’s symptoms by an average of 5.1

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

OCTOBER 1, 2017

The truth is that an audience first marketing strategy will help align every aspect of your social, digital, content and media spend to the needs of your audience and the goals of your business. An audience first marketing strategy you invest in researching, understanding, segmenting, and targeting your audience before you do anything else.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

APRIL 24, 2017

The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. The Social Employee: Ignite Your Employee to Brand Advocates. 8 Steps to Develop a Social Business Plan (white paper). How to Subscribe to Social Zoom Factor Podcast .

Influencer 167

Influencer Industry Content How To 167

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. They have no agenda. But don’t take my word for it.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. 5 things you MUST do to get approval for your social media budget and plan.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. The topic of social media marketing could fill a book (and has in fact, several ), but here is a seven-step approach to get things moving in the right direction. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. This is a very successful company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

JULY 12, 2022

Start by shifting your brand’s voice, tone, and style for social in general and then to each individual different social network. So how do you adapt your brand voice for social? Social media is where everyone spends their free time and the best place to discover what your customers care about.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? Take for example your classic white paper.

B2B 198

B2B Social Media Marketing Survey 198

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Brands 114

Brands Twitter Facebook Research 114

Pam Moore

JANUARY 25, 2016

We dug in deep and did the research. Take a listen to the 200th episode of the Social Zoom Factor Podcast to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life! SoundCloud.

Social Networking 106

Social Networking ROI Analysis Brands 106

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. Bottom line is what seems like logical conclusions can sometimes be illogical on social networks like Facebook!

Facebook 146

Facebook Posterous Applications Analysis 146

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. How to leverage Pinterest for customer and audience research. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Top free tools and social network data sources to leverage to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? Social media and digital marketing requires your greatest asset which is time.

Conversation 78

Conversation Template Templates Marketing 78

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. He wonders whether the number six is a basic constant for social interactions. in Reviews.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Mindjumpers

DECEMBER 3, 2010

But – let’s be honest – we especially want to know why sharing of content happens because everyone dreams of their content being “tweeted” massively, appearing on social media bookmarking sites thousands of times and getting shared via all possible channels with viral options, including obviously e-mail.

Content 213

Content Social Bookmarking Press Release Research 213

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Digital Body Language: 105 Factors Impacting Your Brand (white paper). Social Media Audience Analysis Worksheet.

Brands 167

Brands Training Policies Template 167

SocialFish

MARCH 18, 2011

All exposures associations had before social media; the only difference is the speed of information. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance.

Insurance 174

Insurance Activities Social Media Policies 174

Buzz Marketing for Technology

JUNE 27, 2008

I have been fascinated by recent research on unconscious problem-solving, and have a thread ("Mind Power") on my blog. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. SAP White Paper: Service Delivery Innovation. Living Networks book (6). Social trends (16).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Pam Moore

SEPTEMBER 11, 2019

How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. 15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training Academy and Marketing Nutz Brand Storytelling Services Can Help! . Audience Analysis Worksheet.

Social Media 60

Social Media Training Template Templates 60

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. In addition, social media and digital marketers must learn business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Pam Moore

OCTOBER 11, 2016

The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it. Social networks such as Twitter, simply enable us to more easily connect with other human beings. We communicate, we share, we help one another.

Tips 60

Tips ROI Social Networking Training 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The State of Social Media In The UK.

Social Media 234

Social Media Patterns Statistics Report 234

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . via Syncapse.

Social Media 162

Social Media Study Statistics Aggregator 162

Janet Fouts

AUGUST 29, 2011

Videos, white-papers, industry knowledge and expertise? Explore social networks. All of the networks have their own characteristics. Your plan should include what networks you’re going to start with, who is going to do most of the work, how often and on what subjects. So what to do? Volunteers?

Social Media 144

Social Media Resources Course Social Networking 144

Bill Hartzer

JUNE 24, 2009

Word of Mouth has twice the influence of advertising, press coverage, and direct mail and email, according to a recent study of B2B Word of Mouth by Keller Fay, a leading Word of Mouth research firm. Related posts: Research Shows Social Network Users Still Taking Risks Between February and March 2010, Webroot sponsored a survey of.

B2B 102

B2B How To Technorati Case Study 102

Pam Moore

SEPTEMBER 7, 2016

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. Supporting Resources: How to Prioritize Your Social Networks for Business.

Social Media 60

Social Media Tips Marketing Social Networking 60

Writtent Blog

MAY 20, 2014

You really shouldn’t be surprised at this trend, however, considering the many resources available and comparative ease of use and cost-efficiency social media marketing brings to the table. In all honesty, I did not see this coming, but the research is there to support it. newsletters, blogs, white papers, etc.),

Trends 95

Trends Content Marketing Curation 95