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How to Calculate Your SEO Business Case

The Realtime Report

How to Calculate Your SEO Business Case. Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process. We shall take a look at the necessary steps to follow in creating and of course, calculating your SEO business case. By Wendy Gooseberry.

SEO 213
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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Why Content Marketers Need Better Statistics

Convince & Convert

One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. They needed the statistic within two hours for use in an important piece of long form content. I didn’t have access to any paid research resources like JSTOR or a real library.

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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. Conduct keyword research to uncover in-demand video ideas.

SEO 135
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SEO PowerSuite – Everything You Need for Your Website’s SEO

Kikolani

One thing that generally drives me nuts about SEO tools is the waiting game. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. The SEO PowerSuite Toolset. Now, let’s take a quick look at what each tool within the SEO PowerSuite can do for your SEO. SEO Spyglass. Rank Tracker.

SEO 137
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Which are under-used? How Popular is Content Marketing?

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

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