adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The November 2012 Scarborough Research report, “ OMG! Social Media Statistics Millennials Scarborough Research social networking statisticsMillennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S. few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. MORE >>

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Or that 73% of U.S. Oh yeah. MORE >>

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Social Media Case Studies Social Media Statistics Facebook fan engagement WildfireThe data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. On average, only 17% of fans share a brand’s campaign with friends and family. MORE >>

We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year. The social landscape changes so rapidly we wanted the latest research we could get. We also wanted more than just two or three statistics. Top B2B Social Media Statistics. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. MORE >>

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. This research clearly indicates that marketers must be focused on not only increasing the number of total fans, but on driving repeated interaction with the fan page.  Social Media Statistics customer acquisition customer engagement Facebook fans fan pages newsfeed impressions Rubinson Partners True Blood MORE >>