Trending Sources

5 Snapchat Statistics That Prove Its Power

Convince & Convert

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… Snapchat. Think about that.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

At the other end of the scale are legal (9%) and market research (8%). ( i-SCOOP ). 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. What type of content is most effective?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). won’t show up in keyword research tools)? Social Media Facts and Statistics.

23 Statistics That Show Why Customer Service Mostly Sucks

Convince & Convert

My friends at PixelRoadDesigns.com created this outstanding infographic that collects 23 statistics – many of them from my new book, Hug Your Haters – about why and how customer service needs to change NOW. Here are the 23 Statistics That Show Why Customer Service Mostly Sucks in bullet point form, for easier tweeting. We talk about marketing disruption A LOT.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. And their competition. And…even social media itself.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Infographic: Social Media ROI Statistics by Digital Buzz.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

General Social Media Marketing Facts and Statistics. 1. 97% of all consumers search for local businesses online. (An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Relevanza ). 2. Wrong.

Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

This research shows precisely how dominant the Facebook ecosystem has become in the paid social media side of the industry: Facebook is a runaway number one as the venue most likely to be getting social ad dollars. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ). And of course, they were right. ” And guess what?

15 New Facebook Advertising Statistics

Convince & Convert

It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and. Read the whole entry. » Social Media Research exacttarget facebook Facebook advertising facebook in UK Mobile mobile advertising social media advertising social media research

The 5 Key 2016 Podcast Statistics

Convince & Convert

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. highlight to tweet).

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources. 21 Social Media Statistics. 1. You’ve likely seen the statistic that if Facebook were a country, it would be the third-most populous on earth. Twitter Statistics.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

It’s not perfect research because the participants are self-selected and are primarily small business (65% are in companies with 25 or fewer employees). The full report is 50 pages, and I’m certain that you’ll find a variety of interesting statistical bon mots within its confines. Evidently – at least according to this survey – blogging is far from over.

What Fresh Statistics Tell Us About Twitter’s Decline

Convince & Convert

Social Media Research edison research instagram snapchat social media research social media statistics tom webster twitter visual marketing visual storytelling A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. population ( methodology here ), and it tells us a few things. Tweet.)

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

We set out to find the top five B2B social media statistics. We had some parameters: We wanted to find recent research no older than last year. The social landscape changes so rapidly we wanted the latest research we could get. We also wanted more than just two or three statistics. Top B2B Social Media Statistics. Think again. Source: White Horse, March 2010.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. The valuable insights offered by keyword research will inform your strategic process by identifying exactly what your customers want, need, and are concerned about. What to do?

Why Content Marketers Need Better Statistics

Convince & Convert

One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. They needed the statistic within two hours for use in an important piece of long form content. didn’t have access to any paid research resources like  JSTOR  or a real library. Image via BigStockPhoto.com. just had the internet.

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. The most trusted types of content are reports and white papers produced by professional associations (cited by 67% of B2B buyers) and reports or white papers from industry research groups (50%). Content marketing has become ubiquitous, with 93% of B2B marketers now using it.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Social Media Case Studies Social Media Statistics Facebook fan engagement Wildfire

11 Shocking New Social Media Statistics in America

Convince & Convert

Released yesterday at Blogworld New York , findings from social media behavioral researcher  Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Uhhh, no. population overall.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

What is Market Research?

Idaconcpts

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. The main types of qualitative research are focus groups (e.g. In-Depth Interviews.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

”  The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). Social Media Statistics IDG mobile online video purchase behavior technologyThe study also revealed the efficacy of mobile ads.

Retargeting: 5 New Statistics That May Surprise You

Convince & Convert

Retargeting: 5 New Statistics That May Surprise You is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Social Advertising chango fbx online marketing retargeting social advertising social media research Retargeting is hot right now. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures.

49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. This represents nearly a third (31%) of all seniors. ( Pew Research ). 2. 71% of all Internet users are on Facebook. ( Pew Research ). 3. Though new social networks continue to be launched (e.g.

Are your new fans on Facebook REALLY new? (Research)

The Realtime Report

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. Not so fast.  They are true blood, not new blood. For this analysis, I partnered with Compete, Inc. The findings?

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. Measurement remains problematic. Consumers hate online ads.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. 52% of online adults now use two or more social media sites. ( Pew Research ). 2. 35% of those over age 65 do. ( Pew Research Center ). 8. 70% of the U.S. billion last year to 2.5 billion by 2018.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. 12 B2B Marketing Facts and Statistics. 1. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Biznology ). 3.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials. B2B marketing budgets are shifting to digital and social.

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. After all, research is what “strategic communications&# are supposed to be based on, right? Right.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Image credit: Association of National Advertisers.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

Behavioural Statistics is THE job of the future and of Big Data. How to do Facebook Marketing Research. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote? What if we could go on Facebook and have a look at 11.5 Well actually, we can. Sort of. Lube anyone?

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy:  Mobile Marketing Statistics on Global Trends. Source: Juniper Research ). Mobile Marketing Statistics on Technology. 71% of smartphone owners have used their device to research branded products or services. There are 6.8

How to Use Research to Create Content That Works

Convince & Convert

webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom market research company, solving problems for clients by figuring out their audience. “You can’t just do research for research’s sake. You

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. The more traditional/offline methods still apply, though – and chances are market research departments are already exploring alternatives to get those things accomplished more quickly, more effectively and cheaply. 

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

Social Media Statistics click through rate cost per click cost per thousand CPC CPM CTR Facebook advertising India Italy Kenshoo Mexico social media advertising TurkeyWhen it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. Average cost per click (CPC). Average click-through rate (CTR).

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36 Sensational Social Media Stats and Facts

Webbiquity SMM

Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Or to accurately measure their results.

Millennials On Mobile, Social Media [Report]

The Realtime Report

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. The November 2012 Scarborough Research report, “ OMG! 49% had updated a status.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ). 2.

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

The Realtime Report

Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. ” Twitter is also useful for David May, MD, who looks to other doctors on the platform to offer their opinions and add to the discussion about the latest journal articles and research. “The Dr. Robert S.

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. There’s much more in this collection of two and half dozen sensational social media marketing and social PR facts and statistics. Social PR Statistics and Facts. Be responsive. Strategize and measure.

SMS Marketing in Business Statistics

Engaging Brand

have been researching mobile for business over the last few years and wanted to share with you this infographic from Slicktext which looks at specifically SMS marketing. Marketing in business has grown in complexity - not in terms of the aim but in the array of choices of how we reach the customer.

SMS 13
34.16 μs: 344.0 ns, 14.11 μs, 112.0 ns 154.3 ms: 131.2 μs, 2.815 ms, 150.5 ms