Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 123

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 126

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

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Brand Monitoring Tools HootSuite Brands 99

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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Analysis Data Sentiment Metrics 69

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? As one of the social media platforms, you can do social listening on LinkedIn.

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LinkedIn Tools Sentiment Analysis 52

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Social media managers live and breathe social. If you’re not familiar with what goes into creating a social media account, you might think all it takes is a quick sign-up.

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Social Media Social Media Management Authentication Sentiment 97

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

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Social Media Marketing Social Media Management Trends 145

Hootsuite

OCTOBER 12, 2023

Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Doing this will help you fine-tune your social listening process and marketing efforts. and 12 a.m.

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Social Media HootSuite How To Template 121

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Quicktrends: This feature helps you monitor the latest trends and conduct market research.

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HootSuite Price Sentiment Social Media Management 52

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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Marketing Survey Skills How To 62

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? That is one of the greatest opportunities of social media – marketers can obtain “first hand” information if customers are talking about the brand in an either positive or negative way.

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ROI Metrics Crowdsourcing Sentiment 245

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

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Strategy FAQ Guidelines Policies 130

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Content sourcing: Collecting or creating the visual assets and resources for your posts.

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Template Templates Social Media Tips 135

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

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B2B Marketing ROI Hubspot 62

Hootsuite

JULY 20, 2023

billion people now active on social media , healthcare organizations across the world are embracing the opportunity to leverage these platforms to promote health initiatives, connect with patients, and draw attention to important causes and issues. Seems like some pretty good reasons to start looking at some numbers, no? @who

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Analytics Social Media HootSuite Metrics 84

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Defining the possibilities of social.

Marketing 108

Marketing Team Social Media Skills 108

Sprout Social

JANUARY 10, 2024

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work.

Reputation 99

Reputation System Brands Knowledge Base 99

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

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Analytics Tools Twitter Hashtag 204

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights. For a message to resonate with its intended audience, it has to be well-researched and tailored.

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Skills Sentiment Team Press Release 123

Sprout Social

MARCH 26, 2019

Incorporating social media listening into your overall digital marketing strategy has several important benefits. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Hootsuite

MARCH 3, 2020

Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research. This “online mood” is also called social media sentiment. Manage crises. Imagine you own a coffee shop.

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Tools Sentiment HootSuite Reddit 145

Hootsuite

MARCH 31, 2020

Community managers help develop professional and brand-focused social relationships by monitoring and engaging with fans and followers. Learn more : 11 Important Skills for Social Media Managers. Social media compliance is particularly relevant to organizations in regulated industries like healthcare and finance.

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List Social Media HootSuite URL 145

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

NOVEMBER 19, 2020

Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand? What you need is a resource that provides you with quality insights about each tool. Great social listening functionality. Price: Free.

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Tools Social Media Sentiment Price 98

Harp Interactive

AUGUST 3, 2010

This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours. Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media?

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Questions Company Social Media Real Estate 313

Hootsuite

JUNE 21, 2022

But like most brands, we were apprehensive about the role TikTok would play in our broader social media strategy. We didn’t just want to jump on the bandwagon for the sake of it, so we did our research. hootsuite scheduling on social just got a lot better ? The role of the social media manager is evolving.

HootSuite 85

HootSuite Trends UGC Authentication 85

Hootsuite

JULY 17, 2023

Since you already juggle so many roles and tasks in one day, your social media tools need to be multifunctional and help make content creation easy and fast. Or, let’s say you’re a freelance social media manager who works with multiple clients. Pricing: Brandwatch offers three pricing plans.

Social Media 71

Social Media Tools HootSuite Price 71

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Price: $49 – $299 per month.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

NOVEMBER 28, 2022

Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening.

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Reddit Brands Meme Forums 101

Hootsuite

MARCH 26, 2020

The theme for National Park Week is “Park Stars,” celebrating everything from starry skies to superstar volunteers, park features, and amazing resources. The first thing you should focus on as a social media manager is listening to your audience. And how is your social media account going to engage with them?

Social Media 143

Social Media HootSuite Education Social Media Management 143

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. Share feedback across departments.

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Review FAQ Construction Metadata 91

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions.

Influencer 108

Influencer Tools Marketing Software 108

Keyhole.co

MARCH 16, 2023

Do your research on brands doing social listening well in your industry and see how you can learn from them. You need to know when to enter an ongoing conversation on social media. But they can play a huge role in assisting your social media managers with the relevant information they need.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

JUNE 23, 2021

Don’t let your initial investment of time, resources, and relationship-building go to waste. Invest in your onboarding process and customer resources. In fact, recent research notes that a staggering 86% of customers say they’d stay loyal to a business that actively welcomes and educates them after a purchase.

Strategy 120

Strategy Policies Resources Loyalty 120

Social Media Strategies Summit

OCTOBER 14, 2021

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. But in reality, brands have finite resources.

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Authentication Brands Team Issues 222

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. Measuring social media ROI is also key to building and refining your social marketing strategy.

ROI 145

ROI Social Media Tools HootSuite 145