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Role of artificial intelligence in marketing

Sprout Social

Automation AI-driven smart automation empowers social media managers and customer service teams to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows. But with AI-enabled brand reputation management , you can avert a potential brand threat before it turns into a big issue.

Sentiment 132
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals.

Metrics 107
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How Size Matters in the Social Media ROI Debate

Convince & Convert

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

ROI 124
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Writing Around the Web – Social Media ROI, Google+, and Local Search

Kikolani

Featured Post – Social Media ROI with Google Anlaytics 5. Reputation Monitoring for Small Businesses – Keep track of any mentions of your name, brand, or business so you can respond accordingly when someone has something to say about you on social media. Learn how to use it to generate more traffic to your website.

ROI 126
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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Building buzz around your brand does more than just boost your reputation. The takeaway : To get more ROI on social, you need to get noticed. Relationships between variables collected were analyzed using parametric statistics for statistical significance. knowledge of the brand) makes them more likely to buy on social.

Buy 143
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5 Popular Influencer Marketing Myths of 2020 Exposed!

OnlineRockersHub Marketing Blog

To add more to the understanding, in recent times Buffer has added more dimension to social media statistics. Do you think this cost is expensive when you can get a strong ROI (Return on Investment) while generating a revenue of around $6.50 5 It is Impossible to Measure the ROI of Influencer Marketing.

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How to use AI analytics for targeted business decisions

Sprout Social

Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Let’s dig deeper.

Analytics 113