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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

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Creating an online review management strategy

Sprout Social

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. Reviews can also offer you an opportunity to identify flaws in your business or operations.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Customers are increasingly turning to social media to learn about the brands and products they’re interested in, make purchasing decisions by looking up reviews, and ask for help or file complaints. Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right.

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5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

Are online reviews a bad thing? “If Caroline’s tips for managing your businesses reputation online: 1. If you have a retail location, post a “suggestion” box or provide a survey with every transaction. Encourage positive reviews from your satisfied customers. Provide outstanding customer service.

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5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

Are online reviews a bad thing? “If Caroline’s tips for managing your businesses reputation online: 1. If you have a retail location, post a “suggestion” box or provide a survey with every transaction. Encourage positive reviews from your satisfied customers. Provide outstanding customer service.

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

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