Remove Report Remove Sentiment Remove Travel
article thumbnail

Post Performance Report: Brands making the most of the the holiday season

Sprout Social

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. The post Post Performance Report: Brands making the most of the the holiday season appeared first on Sprout Social.

Report 56
article thumbnail

How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 influencer marketing KPIs to measure your next campaign

Sprout Social

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Optimize campaign performance Influencer marketing KPIs are the guideposts in your campaign roadmap.

article thumbnail

The 9 best reputation management services for your brand in 2024

Sprout Social

3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly.

article thumbnail

Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. . Here's our detailed DMV foliage report: [link].

Travel 125
article thumbnail

Best times to post on TikTok in 2023

Sprout Social

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Tuesdays from 5 to 9 a.m.,

Tourism 113
article thumbnail

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Conduct a competitive analysis.