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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 107
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The 9 best reputation management services for your brand in 2024

Sprout Social

3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly.

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. . Here's our detailed DMV foliage report: [link].

Travel 118
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Best times to post on TikTok in 2023

Sprout Social

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Tuesdays from 5 to 9 a.m.,

Tourism 105
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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Sentiment – Get a breakdown of the reaction to your content, segmented as either positive, neutral, or negative.

Hashtag 52
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How to create a complaint management system to protect your brand reputation

Sprout Social

From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. Here is a report from Sprout’s Listening capability. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Conduct a competitive analysis.