Ari Herzog

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Stuck on Social Media? Got a Question?

Ari Herzog

There are so many people telling you so many different tips to use so many different social media tools. If you can’t see the video above, it’s here. -- Thank you for reading Stuck on Social Media? Got a Question? It’s normal to feel trapped and lost and not know how to keep moving.

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The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure.

ROI 154
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Why There is No Social Media Scorecard

Ari Herzog

It is common, especially when attending your first social media workshop or listening to your first conference panel or webinar on the topic, to be confused. If you are inspired to add a comment with your thoughts, please visit Why There is No Social Media Scorecard in your browser. Introducing Social Media Informers.

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Social Media is For Me, Not You

Ari Herzog

Robert Gibbs may be leaving his job as White House press secretary but the social media tools developed during his time on Capitol Hill — namely the @PressSec Twitter account and weekly video responses to tweeted questions — will remain in place and be continued by his successor. Alternate video link.

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Who are the Best Social Media Researchers?

Ari Herzog

I share with you a question asked by Peter, studying for a Master in Business Studies at the University of Ulster in Belfast, Ireland. He commented on a recent blog post here, but I thought his question was worthy on its own. I’ve tried to be social media’s voice in the classroom, only to be shot down in grading.

Research 110
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Social Media is For Me, Not You

Ari Herzog

Robert Gibbs may be leaving his job as White House press secretary but the social media tools developed during his time on Capitol Hill — namely the @PressSec Twitter account and weekly video responses to tweeted questions — will remain in place and be continued by his successor. Alternate video link.

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#MySMCStory: Social Media Club and Me

Ari Herzog

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board.