Sprout Social

AUGUST 17, 2022

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Brands should track everything from shout-outs and reviews to questions and complaints. That’s why brands use social media monitoring tools to supplement their native data. Sprout Social.

Campaign 121

Campaign Social Media Tools Hubspot 121

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Harp Interactive

AUGUST 3, 2010

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media?

Questions 313

Questions Company Social Media Real Estate 313

Almost Savvy

SEPTEMBER 5, 2011

My question to you is a simple one: How well do you really know your virtual connections? While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 273

ROI Metrics Sentiment News 273

Keyhole.co

MARCH 14, 2023

And Instagram analytics tools are your best bet to get your brand discovered How? And which tool should you choose? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky. To make things easier for you, this list will help in comparing the tools.

Metrics 52

Metrics Analytics Instagram Tools 52

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. Get started with Keyhole for free today.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 89

Tools Sentiment How To Team 89

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Next obvious question that might bug you is how to measure hashtag performance. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Which is the best hashtag monitoring tool?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. We’ve put together a guide to the industry’s three most important social media marketing tools. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Oktopost

FEBRUARY 26, 2024

While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

B2B 62

B2B Metrics Social Media Social Media Management 62

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Engagement in your community, retweets, comments, shares, questions. Tools you can use. Bounce rate.

ROI 69

ROI Case Study Health Care Insurance 69

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. It’s a question that Talkwalker’s CEO Americas Todd Grossman tackled recently in an article for Social Media Today and we thought we’d breakdown some of the insights he shared. To wrap up, proving the ROI of social isn’t always easy.

ROI 60

ROI Metrics How To Microsoft 60

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! Social Media is a tool… that’s IT.

ROI 161

ROI Social Media Metrics Loyalty 161

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Almost Savvy

SEPTEMBER 5, 2011

My question to you is a simple one: How well do you really know your virtual connections? While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Sprout Social

SEPTEMBER 10, 2020

Hey, fair question. Companies that invest in UX score a huge ROI. Not only should your site be aesthetically pleasing, but it should be seamless for first-time visitors to move from Point A to Point B without asking questions. Sounds good, right? But what does that actually mean? And rightfully so.

Tips 124

Tips Sentiment Marketing Real Estate 124

Sprout Social

JANUARY 23, 2024

Using tools that elevate posts your community is already sharing. When you consider the rates of loneliness and negative experiences at senior living facilities and nursing homes, joy-filled videos like these are powerful tools. Invest where it counts with your audience (and when) to maximize your ROI.

Report 106

Report Brands Library Sentiment 106

Almost Savvy

SEPTEMBER 5, 2011

My question to you is a simple one: How well do you really know your virtual connections? While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. This takes us to our next question: how is social media analytics different from web analytics? The key goal of every social media post, retweet, or share is ROI.

Analytics 52

Analytics Social Media ROI Metrics 52

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. Brand advocacy can be one of the most powerful tools in your marketing arsenal.

Brands 125

Brands ROI UGC Authentication 125

Keyhole.co

JANUARY 20, 2024

A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

JANUARY 12, 2021

We’ll answer all these questions – but first, let’s get a better understanding of what “customer experience” is and how it translates to B2B marketing. Can they answer your leads’ questions and guide them to the information they seek? Using a social management tool can also speed up the process.

B2B 101

B2B Marketing Metrics Survey 101

Sherrilynne Starkie

FEBRUARY 13, 2018

This includes best practices, strategy, online tools and platforms, content formats, and more. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to a free tool. Like every free tool out there, Google Alerts lack loads of intuitive features.

Industry 52

Industry News Google Brands 52

Sprout Social

SEPTEMBER 9, 2020

Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. For instance…. The Director of Brand. The VP of Digital Marketing.

Organization 121

Organization Sentiment Social Media Management Analysis 121

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. This made the answers to the questions we asked about their challenges much richer,” said Samuels. . Product and R&D.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

DECEMBER 13, 2023

The tool helps you manage your social media accounts with the help of market insights. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

SEPTEMBER 21, 2020

Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool shows you all the numbers you need to see to make critical marketing decisions. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location.

Hashtag 52

Hashtag Metrics Analysis Apple 52