article thumbnail

How to Measure Social Media ROI for B2B Brands

Oktopost

As someone specialized in Demand Gen, I have to ask myself hard questions. Every day, we ask ourselves the same questions—What’s working? Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Why Measure Social ROI. Why Measure Social ROI.

ROI 174
article thumbnail

How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Siegel says proving ROI is a primary focus, and she uses our platform to help her set goals and craft social strategy.

Atlassian 103
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
article thumbnail

4 ROI Formulas To Help Earn You a Promotion

Hootsuite

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113
article thumbnail

Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52
article thumbnail

The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136
article thumbnail

11 Time-Saving Social Media Collaboration Tools

Hootsuite

But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page.