Bill Hartzer

FEBRUARY 8, 2024

In the midst of Capitol Hill’s scrutiny of social media giants, a beacon of hope emerges: WeAre8 , a groundbreaking platform dedicated to empowering communities while reshaping the digital landscape. “By harnessing the power of technology and community, we can build a future where everyone has the opportunity to thrive.”

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Social Media Statistics Communities Project 95

Jon Loomer

JANUARY 16, 2023

It’s become clear in a very short period of time that the future of AI will completely change how we do business. Those changes are already here, but we’re still in the early stage of adoption. This is obvious to me, so I know that I can’t put my head in the sand and hope that it goes away.

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Strategy How To Facebook Training 208

Social Media Strategies Summit

FEBRUARY 28, 2023

A fast-evolving situation can cause panic and confusion in your community, requiring you to communicate the latest information in a calm, clear manner to the public, stakeholders, and media. You’ll also position your agency as a trusted source working to keep your community safe. This is your crisis communications plan.

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Strategy Construction Resources Press Release 172

Ignite Social Media

JULY 18, 2022

Secondly, likes, follows, and other low-effort KPIs are often what we consider as “ vanity metrics “ These are metrics that look nice but can’t gauge how engaged your audience is. . And a small, high-quality community is far more valuable than millions of fake accounts that don’t care about your brand. .

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Engagement UGC How To Metrics 183

Buffer Social

NOVEMBER 14, 2023

  That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Over the past five years as a community business strategist, I’ve worked with creators of all sizes to build communities that are profitable and fulfilling.

Communities 97

Communities Social Media Tips Education 97

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community.

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Social Media Marketing Sentiment Influencer 114

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. This or That Stories.

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Class Engagement Social Media Travel 180

agora pulse

FEBRUARY 25, 2021

Building a social media community? If you’re looking for ways to create a thriving online community, check out the following tips. We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. And it’s understandable!

Communities 113

Communities Social Media Tips Energy 113

Sprout Social

MARCH 20, 2023

And this shift is putting pressure on social media practitioners to put on their movie director hats. It’s the most popular content format Put simply: People like short-form video. It’s the most popular content format Put simply: People like short-form video. The good news?

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Hootsuite

APRIL 17, 2024

And you can put it to work for you. The Threads algorithm looks at each post and considers the following: We’ll get into these in more detail below. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend.

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Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. aerie Thanks to style icons like @april, we’re not putting the PJs-as-outfits trend to bed. This is where customer marketing comes in.

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Strategy Brands Content UGC 124

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it?

Communities 87

Communities Products Company Strategy 87

Ignite Social Media

JANUARY 14, 2021

As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. We hope that you’ll take it to heart and reach out with any questions about how to improve your social strategy this year. Jesse Walker , Community Manager.

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Social Media Marketing Trends Communities 200

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Here’s everything you need to know about gamifying employee advocacy, from why you need it to a step-by-step framework you can put in place today for your next competition.

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Metrics Training iPad Meeting 75

Sprout Social

AUGUST 31, 2023

We recognized there would be some risk associated with stepping away from social media for a month, as our brand—like most—uses social media to engage with our customers. And we do keep customer service representatives available to help address any concerns or needs via email throughout the month of May. How did you spend the break?

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Team Authentication Proposal Social Media 119

Sprout Social

OCTOBER 19, 2022

As companies grow their brands, the need to communicate with consumers and attract new customers puts the demand for content at an all-time high. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch.

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Campaign Content How To Influencer 105

Sprout Social

MAY 23, 2023

Putting AI in charge is risky From spreading disinformation, to creating posts based on offensive AI output , putting unchecked AI in charge of social can create a brand crisis—any communications leader’s nightmare. From an ethical standpoint, I don’t think you’re ever going to put your social on autopilot,” Jeff explains.

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Team Social Media Management Skills Trends 135

Sprout Social

OCTOBER 27, 2020

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. .

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Committee Team Resources Communities 117

Sprout Social

SEPTEMBER 20, 2021

Growing an online community through social media is not a sprint, it’s a marathon. Consider all the miles runners put in training for a marathon, the diet considerations, how in-tune they are with their bodies. But we stayed the course, posting content we know our audience on that platform enjoys and values, not altering our strategy.

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Social Media Strategy Instagram Communities 129

Sprout Social

MARCH 14, 2022

For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. For a non-alcoholic beverage brand, where I led social strategy, we prioritized messaging for Sober October and Dry January. Inclusivity is becoming non-negotiable for consumers.

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Campaign Brands Communities Industry 113

Ignite Social Media

MARCH 18, 2024

As he put it, “Since I’ve been doing this, I think I earned Coach K’s trust relatively early on in my career. But Dave’s example shows the massive payoff in empowering your social leads and putting trust behind your experts to “figure it out.” With over 5.4

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Social Media Marketing Nielsen Resources 96

Sprout Social

NOVEMBER 29, 2023

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. We say no—but only if you do it right. As we’ve discussed, there are pros and cons, but those are subjective. Let’s dig in.

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Instagram Tools Strategy Hashtag 115

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Musk wanted to put his own stamp on Twitter.

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Twitter Social Media Sentiment Reddit 78

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 89

Social Media Brands Content Guidelines 89

Oktopost

JULY 20, 2023

It’s like taking the best of Instagram’s photo and video-sharing capabilities and expanding it to include text-based communication. It’s a fresh, fun, and professional space that’s making waves in the realm of B2B communication. Hello there! ” Well, Threads is not just another platform.

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Conversation B2B Community building Instagram 91

Hootsuite

JANUARY 18, 2024

And we’re here to say that we couldn’t be more proud of you. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

agora pulse

MAY 1, 2019

We're live from F8! We're live from F8! Carried through throughout the desktop and mobile apps, we see a cleaner, brighter Facebook that is, at the same time, simpler. While gorging on feasts and drink, the throng heard tell of something amazing, something impossible, something … different. We’ve got your back.

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Facebook Groups Groups Feed 165

Waxing UnLyrical

FEBRUARY 26, 2016

In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. But community is a funny thing; you’re either all in, or you’re out.

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Communities Forums Construction Consultant 100

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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Social Media Strategy Marketing Communities 98

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 2, 2023

So, that’s the approach we took to TikTok.” figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. They get the reps in and make content all the time.

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Social Media Insurance ROI Meme 110

Sprout Social

DECEMBER 22, 2022

Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. Simply put, engagement networks are shareable.

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Strategy Metrics Team Social Media 108

Sprout Social

AUGUST 18, 2020

The global COVID-19 pandemic and the Black Lives Matter movement have put conversations about systemic inequity and racial injustice front and center. As we work to understand what the path forward will look like, we have the opportunity to create a better world—but only if we can face our history around these issues head-on.

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Report Team System Communities 119

Buffer Social

JUNE 5, 2023

The customers who I most wanted to serve—small business owners and solopreneurs, particularly in historically underserved communities—could rarely afford my services. We have over 7,000 followers across our social channels, and about 5,000 subscribers to our newsletter. The how to do it is not free.

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Small Business Newsletter Resources Consultant 81

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother? You need to gradually build trust and a community of people who look forward to your updates. users back in 2020. Mother’s Day.

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Instagram Strategy Marketing Upcoming 217

Ignite Social Media

JANUARY 12, 2021

Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. Now marketing teams have joined HR, community relations, and diversity teams in the responsibility of reacting to and communicating a brand’s position on this very touchy subject.

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Activities Social Media Brands How To 163

Sprout Social

FEBRUARY 16, 2023

If you’re feeling the heat, we see you and hear you. We tapped Carilu Dietrich to find out. Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. What does that preparation entail exactly?

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Social Media Marketing Atlassian Team 114