Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

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SEO Social Media Strategy Hashtag 154

Webbiquity SMM

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 225

Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Social Media Team Social Media Management Report 101

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. That’s why we’re thrilled to share Oktopost’s new Notes options, conveniently located directly on the Social Media Content Calendar.

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Collaboration Team Social Media Management B2B 62

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

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Template Templates Social Media RFP 79

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones.

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Collaboration Template Templates Team 85

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Team Hubspot Marketing SMS 109

Buffer Social

JUNE 19, 2023

So even though we use AI in our processes on Buffer’s Content team (there are only three of us, and it helps us work more efficiently), we wanted to clarify exactly how and where we use AI in our work. The size of our team versus our responsibilities often means we must turn down certain projects and opportunities.

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Team Content Project Collaboration 109

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

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Social Media Hubspot Statistics Survey 143

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy.

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Curation Social Media Management Tools Social Media 80

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. What did other team members do?

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Team Authentication Proposal Social Media 118

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. What is social intent data?

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Data Social Media ROI B2B 62

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Ignite Social Media

APRIL 8, 2022

It’s so easy to grab music, sounds or images on social media and reuse them. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Fair Use in the Social Media Age. Photo by Giammarco on Unsplash. TikTok even encourages it.

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Fair Use Social Media Meme Public Domain 215

Ignite Social Media

APRIL 2, 2021

This post was originally publish on Forbes on March 15, 2021. And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. Hire Social-Centric Experts.

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Social Media Management Social Media Brands Guidelines 190

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals.

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Social Media Insurance ROI Meme 110

Ignite Social Media

JULY 29, 2021

Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. Our team loves the engagement tools that are native to Instagram Stories. Below are a few more ways our teams love to engage with consumers on Instagram.

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Class Engagement Social Media Travel 180

Ignite Social Media

AUGUST 20, 2020

What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it? The simple answer is… memes! Source: @Sippinsocialtea.

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Meme Social Media Marketing Upcoming 190

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

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Social Media Template Templates Skills 126

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

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Team Examples Marketing Training 112

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

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Social Media Survey Education Team 122

Oktopost

MAY 23, 2023

This is the practice of putting old, previously published content to use elsewhere. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. But social conversations and trends occur in cycles.

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Social Media Content Marketing ROI 91

Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet. This is difficult for social media teams to deliver at scale.

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Team Tools SMS B2B 62

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. The 22 Side Projects the Buffer Team is Working on Here’s what our team works on outside of work.

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Project Team Journal Hosting 62

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Ignite Social Media

JUNE 23, 2020

The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?”. However, in early June, our team witnessed a variety of different activities from brands that had us raising our eyebrows.

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Social Media Influencer Publishing Eventful 190

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 109

Social Media UGC Policies Guidelines 109

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Need a hand getting your team members on board with an approval workflow? Social media manager. Video editor.

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Process Team Social Media Social Media Management 70

Ignite Social Media

JANUARY 27, 2021

Below we outline some best practices when it comes to going dark on social media. . When to Go Dark on Social Media. At Ignite, we have a team, from different disciplines, who proactively seek out dates or events that we should prepare for when it comes to going dark. When to Resume Social Media Activities.

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Social Media Feed Feedly Eventful 155

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Our Salesforce integration empowers your social, sales and support teams alike. That’s a win-win-win! The good news?

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Team B2B Platform Analytics 110

Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year. What should be considered for your budget?

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Social Media Brands Startup Loyalty 210

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

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Social Media How To Policies Authentication 125

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Not exactly.

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Social Media Content Guidelines Library 176