Ignite Social Media

JANUARY 10, 2017

As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. Be Personable. Be Efficient.

How To 60

How To Class Reputation Sentiment 60

Socialmedia.biz

JUNE 24, 2020

A good business sells products like none other. For 2020, let us take a very close look at how you can sell products through social media. There are subtle differences between the three, but all of them are excellent platforms for selling products. Get a hashtag trending on Twitter, and your product will sell within days.

Products 111

Products Social Media Widget Class 111

Buffer Social

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. It's also a significant time for our Support team.

Team 88

Team Products Features Review 88

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media Management 103

Social Media Management Organization Products Social Media 103

The Realtime Report

NOVEMBER 7, 2017

3 Ways To Improve Productivity . We all want to boost our efficiency and enjoy a better work life balance, but it’s the time when we’re busiest that productivity proves the most elusive. We know that inefficiency in the workplace affects our customers, our employees and ultimately, our bottom line. Start Your Day Right.

Products 186

Products Software Energy Travel 186

The Realtime Report

FEBRUARY 18, 2020

How to Ship Products to Customers. If you are selling physical products, one of the important parts of your business is learning how to ship products to customers. Failing to get products to customers on time can put a bad taste in people’s mouths and make them want to do business with your competition.

Products 91

Products Insurance How To Cost 91

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy. It might be time to think about integrating them into another key function of your business: product development. Don't wait!

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

JUNE 22, 2016

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. 3 Social Customer Care Must-Haves. Our panelists identified three must-haves for any successful social customer care strategy.

Industry 63

Industry Twitter Training Loyalty 63

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Hubspot 101

Hubspot Template Templates API 101

Jon Loomer

MAY 17, 2018

Dynamic Product Ads are magical. A user visits a website or adds a product to cart. Finally, we show them an ad of that specific product and complete the sale. They can help find new customers based on online behavioral modeling. I define dynamic ads as any ad using your product catalog. We know the flow.

Products 167

Products Facebook Advertising Upcoming 167

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

How To 108

How To FAQ Issues Software 108

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 136

Products Social Media FAQ Sentiment 136

ProBlogger

NOVEMBER 29, 2023

The post Build Blog Products That Sell 5: Finding Customers appeared first on ProBlogger. That’s why for the past few weeks, we’ve been learning how to create products that are inspired by (and that tie into) your blog , and how to plan to sell them to an audience whose collective disposable income isn’t quite what it used to be.

Products 42

Products Diagrams Badge Buy 42

Jon Loomer

MARCH 11, 2024

Current State of Audience Expansion Meta first unveiled audience expansion in 2021 with a suite of products that would eventually fall under the “Advantage” line. Advantage Custom Audience Next, Meta rolled out the ability to expand custom audiences if better results can be found. The algorithm doesn’t care.

Advertising 172

Advertising Groups Groups Conversation 172

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Software 86

Software Tools Knowledge Base Hubspot 86

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Team Social Media Management Report 103

Jon Loomer

AUGUST 30, 2023

It will sound eerily similar to the other Advantage audience expansion products. Your suggestions can include: Custom Audiences Lookalike Audiences Age Range Gender Detailed Targeting Meta will prioritize reaching people who match these suggestions before expanding to people more broadly. Excluded Custom Audience.

Cost 185

Cost Campaign Advertising Products 185

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 145

Reddit Research Loyalty Survey 145

Ignite Social Media

SEPTEMBER 28, 2018

The recent US Market Report from Global Web Index showcased a few key findings to help marketers better understand the role social media plays in product research and purchase. Social Networks are Among the Top 4 Product Research Channels. Brand Advocacy is Fueled Most By Rewards, Quality Products, and Customer Service.

Research 122

Research Products Discount Review 122

Socialmedia.biz

MARCH 12, 2019

Although you may think this doesn’t apply to cheap and common products, a lot of them aren’t really authentic. In some cases, you may be able to easily notice whether certain products are fake. People who usually buy them don’t even care that they aren’t authentic since they’re getting them at a cheap price.

Products 92

Products How To Authentication Price 92

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? I emailed Customer Help and waited, but no response.

Statistics 110

Statistics Social Media Brands Issues 110

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Don’t make assumptions when it comes to where you think your customers hang out and talk. When in doubt, consider talking to your sales and customer success teams as well. The “monitoring” piece looks at actual feedback from your audience.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

MAY 24, 2022

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. People are much more likely to reach out through social media for customer service help than five years ago.”.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Sentiment Data Team 125

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Social Media 145

Social Media Hubspot Statistics Survey 145

Jon Loomer

FEBRUARY 12, 2024

If you’re promoting a product that can only be purchased once, there’s no need to show ads to people who have already purchased it. If I’m promoting my Power Hitters Club – Elite membership , I will excluded current members using a custom audience exclusion. Overuse of exclusions. But, guess what?

Advertising 183

Advertising Campaign Cost Conversation 183

Jon Loomer

FEBRUARY 16, 2017

I’m often asked about how I promote my products. I care more about building a long-term relationship with people who will buy later to squeezing every last dollar out of my audience for a current promotion (potentially at the expense of sales later). The focus isn’t on the product. General Approach. The Hidden Steps.

Products 142

Products Training Groups Groups 142

Jon Loomer

JANUARY 25, 2024

Only age minimum, location, custom audience exclusions, and language. If men don’t buy your product, the algorithm should learn. Meta doesn’t care. When using Advantage+ Audience , you can adjust gender within audience suggestions… but there’s no option for gender within Audience Controls.

Buy 131

Buy Issues Campaign Engagement 131

Ignite Social Media

SEPTEMBER 11, 2023

They also must rely on the company’s customer care roles to manage community engagement. A Community Manager role is especially common on teams with a lot of inbound customer comments and customers who require a lot of customer care. Therefore, content production is one of the largest challenges.

Team 167

Team Social Media Social Media Management How To 167

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Jon Loomer

MAY 23, 2023

Be careful. If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. But simplify what you care about and your life will be a whole lot easier.

Metrics 165

Metrics CPM Advertising CPC 165

Ignite Social Media

APRIL 15, 2024

For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments. The influencers showcase Big Lots’ extensive furniture and home goods offerings, highlighting the quality and affordability of the brand’s products.

Influencer 112

Influencer Retail Marketing Discount 112