Proactive Report

MAY 6, 2010

One of the keynote panels was about the media and their needs in today’s Web 2.0 After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. Newsroom are under tremendous pressure today.

Press Release 109

Press Release comScore Case Study Nielsen 109

Adam Sherk

SEPTEMBER 17, 2009

Therese Byrne October 24, 2009 at 5:28 pm I also suggest you add a GlobalPost, a Web 2.0 This will be interesting to watch over time. mikenagell October 7, 2009 at 4:41 pm Was MSNBC included in the numbers? For-Profit Approach to World News. Adam Sherk October 26, 2009 at 4:03 pm Thanks for the suggestion Therese.

Sites 238

Sites News Engagement Facebook 238

Laurel Papworth

OCTOBER 20, 2010

The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) Election 2.0 – List of social media election sites to watch.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

The Marketing Blog

DECEMBER 8, 2007

Product Release(s) Feature Update(s) Think about something more intriguing above two points are quite normal. What else can you do apart from sharing a link/press-release? Reply Mark December 20, 2007 at 4:11 pm I’m currently looking at web 2.0 The scope of my blog-posts span across the Enterprise 2.0

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Social Media Strategery

FEBRUARY 18, 2010

Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 Open Government/Government 2.0 is about more than wikis, open data , Twitter , Web 2.0, I’m one of the leads for our social media/Government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

Press Release 129

Press Release How To Blogger Radian6 129

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Adam Cohen

OCTOBER 27, 2011

This includes web pages, banners, ads, emails and in some cases video. PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content.

Content 100

Content Press Release Flickr Collaboration 100

The Marketing Blog

JANUARY 28, 2008

Announced Articles & Press Releases wrote an interesting post today on The Power of Product PackagingHere’s a quick excerptTechnorati Tags: apple,ipod,product,product packaging,package,packaging,iPod,iPod shuffle… [.] The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Products 100

Products Web 2.0 Startup Apple 100

The Marketing Blog

NOVEMBER 25, 2007

Reply an analysis « web-a-too-ee November 30, 2007 at 3:56 pm [.] am going to analyze a new development in the domain of social media which I learnt about from the blog of my friend.Its about the adoption of web 2.0 The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Social Media Strategery

JULY 21, 2009

Seeing as I’m part of a 500+ person team of strategic communications professionals here, my goal was not to create one smaller team of geeks who blog and Tweet all day, but to get all 500+ people on the team to know, understand, and use social media just as they know, understand, and use press releases, email pitches, and town hall meetings.

Gov 2.0 109

Gov 2.0 Social Media Press Release Web 2.0 109

Social Media Strategery

JANUARY 23, 2012

Despite the newsletter articles, blog posts, press releases, and conference presentations, many "communities" are nothing more than a new version of the same old Intranet, only with shinier tools. The Social Media/Web 2.0/New What group/community receives the most visits and/or posts on a particular day?

Communities 121

Communities Wiki Microblogging Press Release 121

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). Yet I get from 2 to 10 press releases per week and several PR inquiries per month. I think we do largely agree.

Blogger 177

Blogger Press Release Advertising Review 177

Social Media Strategery

DECEMBER 22, 2008

best practices , government , government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 They won’t be able to compete with others who are nimbly communicating and collaborating internally (with Enterprise 2.0 tools) and with their customers (using Web 2.0

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Laurel Papworth

FEBRUARY 11, 2010

Journoggers will publish a press release with a quick snide comment – yes you know which media blogger I’m talking about – whereas you can’t stop a blogger from putting in their 2 cents worth. Industry Awards – media and web 2.0 Two extremes. The new analytics (2). and stuff (1).

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast.

Apple 154

Apple Twitter Forums Policies 154

Social Media Strategery

JANUARY 27, 2010

bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0 Facebook firewall gov20 government government 2.0 Development professional development prsa public relations public sector scary smcedu social media sports tools Twitter web 2.0

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

NOVEMBER 20, 2009

Why, when asked if there were ads on Google, did one teenager at the Web 2.0 When I took “ Media Writing ,&# I learned the AP Stylebook and how to write press releases. Facebook firewall gov20 government government 2.0 FASTForward FedScoop Governing People Government 2.0 Powered by Wordpress.

Education 88

Education Gov 2.0 Class Web 2.0 88

Techipedia: Tamar Weinberg

MAY 28, 2010

I’ve seen press releases, non-English releases, and everything else in between. Three years ago, I wrote that owning your community requires understanding of who they are. People love the prospect of submitting to Digg, for example, and some immediately submit the spammiest articles to the service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And maybe then you submit a press release about it. December 24, 2008 at 3:29 pm Rules Beget Rules = Social Media Principle #5 « An Bui, spelled An With 1 n December 27, 2008 at 1:23 am Living Under a Bridge - Final Wrap Up | SEMpdx Blog December 28, 2008 at 12:54 am » Netiquette 2.0: di “Quid Tum?

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. Expectations to get “coverage&# in major media are still high, but the old “press release&# tactic is so woefully outdated.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Twitter is a combo of “sound bite&# succinct press releases as well as a fantastic research tool. December 20, 2007 at 12:28 pm toodoo » ????? ????? » ???????????? ??????????????? Great article. For my needs, Linkedin has been the place of opportunity and twitter has been my soc system broadcasting tool.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Social Media Strategery

APRIL 2, 2010

Read the Twenty Theses for Government 2.0 – if you’re interested in this world, read these basic tenets of how social media and the government works You’re not going to learn this stuff via books and blogs alone – you’re going to have to get your hands dirty and actually use these tools to interact with the people you’re trying to reach.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0 guru, shows how to leverage Web 2.0 25 Headline Formulas that Have Plagued and Blessed Web 2.0 PR Disasters Lurk in Web 2.0 Bookmarklets for the Web 2.0 sites to market your brand and control your message.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 25, 2008

For example, just the other day I stumbled upon an Apple press release from 2003. .&# Touted as more of a “content discovery&# engine than a news engine, StumbleUpon lets you discover news, but not necessarily in a timely manner. Sorry, guys, it’s five years later. That’s not so much “news&# anymore.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Social Media Strategery

MARCH 10, 2009

From what I’ve heard and read, one of the largest hurdles to clear is getting leadership to buy off on Web 2.0, We’ve also involved Paul in other Public Affairs tasks such as writing press releases and public affairs guidance. Facebook firewall gov20 government government 2.0 Powered by Wordpress.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

People don’t actively return to those press release sections of a website because they’re written in corporate jargon. But most importantly, when people think about “corporate&# blogs, they expect such blogs to have no human voice. The viability of the medium really depends on humanizing the company.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Bare Feet Studios

DECEMBER 13, 2008

Yes, even in web 2.0 I found this press release on the Flex launch that talks about the very different approach they took for this vehicle. Stop at dealers along the way and use Twitter to get people to show up for some of those test drives and some conversation. Get the dealers involved.

Social Media 44

Social Media Viddler Upcoming Hosting 44

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Write Effective Press Releases in the Age of Twitter (OPEN Forum): It’s not really just the “age of Twitter&# – it’s the “age of social.&# That said, where’s your multimedia?

Marketing 265

Marketing SEO Journal Engineering 265

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Image: marcelinoportfolio ‘s Flickr stream, CC 2.0 Press releases” and publicity are just some of the means to these ends. In this world of Web 2.0,

Press Release 266

Press Release Class Industry Comments 266

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Send them your book. Or your beanbag chair. Or give them full download rights to your new software product without restrictions.

Blogger 103

Blogger Yahoo Buy Twitter 103