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How to Repurpose Content into a Press Release (Podcast)

Proactive Report

I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. The post How to Repurpose Content into a Press Release (Podcast) appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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The Press Release is not Dead Yet!

Proactive Report

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. Watch this video of how to craft a Social Media News Release with multimedia.

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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release. Related posts: Email Press Release Optimization Circa 1999.

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Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents. Are Small Businesses Effective Online?

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. To download the full study, click here. mobile video ad engagement declines with excessive ad frequency.

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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

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Think Twice Before Using Tepezza:Hearing Loss Can Be Permanent

The Realtime Report

Despite several scientific studies and patient reports that linked this drug with tinnitus and hearing loss, the drug maker didn’t want patients or doctors to know about these health risks. The release stated that after a 19-month analysis of thousands of patients, close to 10% of every case led to some hearing issues.