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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. The EQ you need to run social media is really high.

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6 Tips to Protect Your Brand From Fake Social Media Accounts

Hootsuite

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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How to Nail an Employee Spotlight on Social Media

Oktopost

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Boosting is another straightforward, low-effort way to increase social media traffic. Of course, you should also consistently evaluate your performance on all other social campaigns.

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10 Creative ‘We’re Hiring’ Social Media Post Examples

Sprout Social

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

Examples 101
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Social media checklist: Action items for social marketers in 2019

Sprout Social

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Imagine being a travel agency and showing potential travelers the views they might see. In 2018, we saw reports of social media networks misusing customer data and GDPR coming into play.

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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.