Laurel Papworth

OCTOBER 20, 2010

The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) social media dashboard. Demonstration of tools.

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Ari Herzog

JUNE 26, 2011

I teach workshops on social networking and news writing to college students. Specializing in editorial creation and social marketing, we help our clients understand the challenges posed by the internet, the importance of precise writing, and how and why to raise online awareness. But enough horn tooting.

Press Release 110

Press Release Policies Organization WordPress 110

Techipedia: Tamar Weinberg

JANUARY 25, 2008

For example, just the other day I stumbled upon an Apple press release from 2003. Using one or two of these methods may work in getting your news, but I’d say that a healthy combination of blogs and these social networks ends up giving me what I want. Sorry, guys, it’s five years later.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Laurel Papworth

OCTOBER 8, 2011

It’s saying that social spaces are broadcast spaces. Let’s look at the back ground to the Department of Justice Victoria social media policy video, turning off discussion on YouTube and then explore the comments disabled thingie further. Policies shouldn’t leave staff disempowered. In Australia, Gov 2.0

Social Media 109

Social Media Policies Gov 2.0 Press Release 109

Laurel Papworth

JULY 2, 2013

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

Course 102

Course Social Media Press Release Class 102

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release.

Press Release 129

Press Release How To Blogger Radian6 129

Pam Moore

MARCH 19, 2020

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.) Voice search.

Trends 78

Trends Video Marketing Influencer 78

Adam Sherk

FEBRUARY 4, 2010

Could the strength of journalists’ social media presence impact their ability to get assignments? Will editors favor those who will bring greater exposure to the piece and the organization through their social networks? Where Do You Want Your Social Media Press Releases to Live?

Social Media 146

Social Media Press Release News SEO 146

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MAY 28, 2010

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? I think that where we are will continue to evolve, but we’re seeing that face-to-face connections have a role in social media marketing as well. You need to keep your current customers happy.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Never heard of that at any other company.

Apple 154

Apple Twitter Forums Policies 154

Adam Sherk

AUGUST 7, 2009

There should certainly be policies in place to prevent missteps in this area, but there is a big upside to encouraging editorial participation. Of course the PR and marketing staff should also play an active role in your Twitter strategy, and company employees of all kinds should be considered in the overall social media plan.

Sites 105

Sites News Strategy Twitter 105

Laurel Papworth

APRIL 29, 2012

The 7 steps of social media Engagement – understanding social media from an organisational evolutionary perspective. The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services.

Class 85

Class Training Social Media Case Study 85

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? I am fascinated by the amount of social networks that I’m part of, but better yet, I’m intrigued to find that I assume different “personas,&# at least in terms of choosing friends (and using the networks), on each social site.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Adam Sherk

SEPTEMBER 22, 2010

publisher, say in an interview that he had brought about a change in Time Magazine’s undesirable news policies. Warrren Boroson October 5, 2010 at 8:33 am By the way, the reason Time Magazine reformed — stopped printing so many biased, distorted articles — was not just that Henry Luce had died.

Press Release 131

Press Release Issues News Wikipedia 131

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). Yet I get from 2 to 10 press releases per week and several PR inquiries per month.

Blogger 177

Blogger Press Release Advertising Review 177

Pam Moore

NOVEMBER 19, 2019

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. Posting MORE content to the already noisy digital world is NOT the objective. They want experiences.

Social Media 60

Social Media Training Press Release Project 60

Social Media Strategery

APRIL 2, 2010

Read the Twenty Theses for Government 2.0 – if you’re interested in this world, read these basic tenets of how social media and the government works You’re not going to learn this stuff via books and blogs alone – you’re going to have to get your hands dirty and actually use these tools to interact with the people you’re trying to reach.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Techipedia: Tamar Weinberg

JANUARY 5, 2011

10 Ways for Small Businesses to Use LinkedIn (LinkedIn Blog): LinkedIn is still a very viable social network, so businesses of all sizes need to leverage it. Sadly, there are some downsides of social media that we’re going to need to address. Ever see a press release become popular on Digg?! Enough said.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

DECEMBER 1, 2012

I explained my thoughts and policy, and the vendor was able to share a different (very cool) product to promote instead. This is a press release that I agreed to publish on my site, because I’m a Petsmart customer. This is a press release that I agreed to publish on my site, because I’m a Petsmart customer.

Case Study 38

Case Study Publishing Study Press Release 38

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t make me read a press release to figure out what’s special about whatever you’re trying to highlight. I’ve read so many bad email press releases. Expectations to get “coverage&# in major media are still high, but the old “press release&# tactic is so woefully outdated.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategery

MARCH 10, 2009

Legal also played a major part in crafting our comment policy. Therefore we coordinated a policy and Terms of Use between the Office of Chief Counsel and other TSA offices. But all in all, we’ve been able to make policy changes ( Black Diamond & Electronics in Bags ) and better train our work force. If so, what was it?

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

And maybe then you submit a press release about it. Other Social Sites Join a new social network and then invite everyone you’ve ever emailed in your lifetime to the service by submitting your entire Gmail address book when the service requests it. Or unfollowing them as soon as they follow you.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Koka Sexton

DECEMBER 20, 2009

Practical Guide to Social Media | Small Business Marketing Blog … [link] Social Media Isn’t Enough: Why You Need a Dedicated Web Presence … [link] How Dell handles customer service and sales through social media … [link] Best Practices in Social Media From the Society for New Communications Research: 6 Best Practices Tip Sheets (..)

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Practical Guide to Social Media | Small Business Marketing Blog … [link] Social Media Isn’t Enough: Why You Need a Dedicated Web Presence … [link] How Dell handles customer service and sales through social media … [link] Best Practices in Social Media From the Society for New Communications Research: 6 Best Practices Tip Sheets (..)

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

Diva Marketing Blog

FEBRUARY 1, 2010

When the social media channel, or the brand’s use of it, more closely resembles broadcast, it isn’t nearly so. Strict policies and procedures should be drafted by the client, so the agency knows what it can and cannot do or say, while giving the writing enough freedom to be creative, passionate and opinionated when necessary.

Social Media 81

Social Media Marketing Authentication Blogger 81

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

People don’t actively return to those press release sections of a website because they’re written in corporate jargon. Accelerated by MaxCDN Content Delivery Network. But most importantly, when people think about “corporate&# blogs, they expect such blogs to have no human voice. © 2006-2010 Tamar Weinberg.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again. Jay : Nice.

Insurance 115

Insurance Journal Research Hashtag 115

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Tips). Pricing: contact vendor for quote. 2) Netvibes. 20) Cision.

Social Media 207

Social Media Tools Netvibes Sample 207

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. Accelerated by MaxCDN Content Delivery Network. Send them your book. Or your beanbag chair. © 2006-2010 Tamar Weinberg.

Blogger 103

Blogger Yahoo Buy Twitter 103