Hootsuite

APRIL 12, 2023

Why you should track LinkedIn hashtag analytics Know what’s trending The whole point of using hashtags on LinkedIn is to get more views, right? Manually on LinkedIn You don’t need anything besides the interwebs to start doing LinkedIn analytics. 1 Social Media Tool Create. Free 30-Day Trial What is LinkedIn hashtag analytics?

Hashtag 123

Hashtag Analytics LinkedIn HootSuite 123

Dave Fleet

MARCH 8, 2012

That means, even though you’ve curated your timeline carefully anything that someone has posted about your brand could show up, and what does show up changes dynamically. While this could be a positive thing, it’s also going to give brands migraines: It could point a renewed spotlight at issues that you wish would go away.

Curation 389

Curation Brands Facebook Patterns 389

Social Media Strategies Summit

AUGUST 15, 2023

Maya is always eager to test anything new — and she’s happy to share her on-the-job learnings and thoughts: As such, she’s a valuable resource for higher ed marketers who want independent advice on whether it’s worth investing time and effort in a new tactic, tool, or platform. Where Can You Find Them? Check her out on LinkedIn.

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

JUNE 28, 2023

Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. Then you’re on dark social a lot at multiple points during the day — just like everyone else. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 15, 2023

Measure ROI and grow faster — locally and globally. Or sticking to one exclamation point instead of five. Set goals for the brand and for individual branches Every blog post about social media marketing since the dial-up days spouts the importance of setting goals and KPIs to measure the success of your efforts, so I don’t need to.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Jon Loomer

MAY 3, 2022

If anything is clear in the past 24 hours, it’s that there’s a deep misunderstanding of what Facebook Podcasting even was. As already described, this is difficult to measure because Facebook provided close to nothing related to number of subscribers or depth of engagement. Explaining Facebook Podcasts. Impact to My Numbers.

Facebook 204

Facebook RSS Aggregator Mobile 204

Oktopost

MARCH 7, 2022

You can identify pain points across the board, and control the narrative on how they’re responded to. Everything in any kind of commerce and marketing boils down to pain points and how your brand alleviates them. Look at what their customers’ pain points are. Did it provoke a new white paper on customer pain points?

B2B 155

B2B Sentiment Analysis Reputation 155

Ignite Social Media

AUGUST 28, 2023

How to Protect Your Brand in Influencer Partnerships There are a few precautionary measures you can take to help protect your brand as you prepare to hire influencers for your social media marketing campaign. If anything negative does occur, you want your team to get ahead of it and be able to respond as quickly as possible.

Influencer 78

Influencer Brands Travel Sentiment 78

Waxing UnLyrical

OCTOBER 26, 2011

How do you approach measuring influence in social media? The important question to ask is, “Why are you measuring?” “Without context, influence doesn’t mean anything,” said Jen (and angels sang, as Erica Allison would say). You end up measuring to fit the tool.” These were: 1.

Influencer 174

Influencer Social Media Klout Flickr 174

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258

CSR Survey Consultant Loyalty 258

Direct Marketing Observations

SEPTEMBER 30, 2014

That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything. It simply said: How do you measure success? How are you measuring your success? We all can measure success either incrementally or micro-incrementally. My success?

Sentiment 196

Sentiment ROI Company Strategy 196

Oktopost

NOVEMBER 28, 2022

In B2B, engagement is typically measured by metrics, and these are some of the most significant ones: Customer acquisition cost: This measures how much it costs to acquire a new customer. Customer lifetime value: This measures the total value of a customer to a company over. Why is B2B engagement so important? Email Engagement.

B2B 84

B2B Metrics Engagement Data 84

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. How to measure brand awareness. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. Before you hit “post,” make a point to ask yourself: “Does this sound like something a bot would say?”.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

OCTOBER 12, 2020

It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In this Tweet, Mailchimp demonstrates they understand their end user’s pain points and offer a solution they know will help their customers. Try combining email, digital ads, landing pages, and more.

Content 143

Content Metrics UGC Conversation 143

Jon Loomer

OCTOBER 4, 2023

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. Meta will get you lots of link clicks or landing page views, but these people rarely do anything else. Meta advertisers have plenty to get confused about.

Eventful 185

Eventful Conversation Embedding URL 185

Buffer Social

AUGUST 31, 2022

But of course, scaling collaboration while maintaining speed is an art in and of itself, and friction points started to appear: projects would run into bottlenecks more often, and teams would block each other. As we grew, we started embracing the creation of team structures and processes to support us better and manage that growth.

Engineering 91

Engineering Metrics Team Project 91

Firebelly

JANUARY 2, 2014

So to get to the point: I’ll be writing a column “In Real Life” that covers – what else – real life interactions and how they add the most vital value in the overall social equation. The traditional response is “word of mouth is impossible to measure.” What happened to being social in real life?

Project 201

Project Campaign Meeting Resources 201

Waxing UnLyrical

FEBRUARY 13, 2013

what good and bad measurement looks like, and what PR pros must learn to do from the measurement point of view. Some excerpts: On Q1 (how PR measurement has/hasn’t changed in recent times): @ shonali More than anything PR has been forced to show tangible demand, leads and ROI.

Strategy 188

Strategy Aggregator Consultant Flickr 188

Jason Yormark

OCTOBER 27, 2011

A Klout score in and of itself is not enough to truly measure ones social influence. In fact, no mathematical algorithm can truly measure this by itself. And Klout has a long way to go before their score can stand on its own to measure that (How’s about starting with self hosted blogs??).

Klout 277

Klout Comparison Influencer Hosting 277

Hootsuite

JUNE 14, 2022

And then learn how you can use Hootsuite to measure results. Humpday is a chance to celebrate the week’s halfway point or moan about how slowly it’s going. Bonus points to business owners who use this hashtag with some self-deprecating humor. Daily hashtags cheat sheet. This one’s for them. FridaysForFuture.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. So before you do anything else, figure them out.

URL 226

URL Campaign Exercises Analytics 226

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Unfortunately, anything that could have been useful about them usually starts and ends with the title ( this post from Chris Penn is a notable exception). Drives me crazy!

Analytics 100

Analytics Case Study Proposal Consultant 100

Waxing UnLyrical

JULY 27, 2016

Measurement, in my opinion, is the most misunderstood element of public relations. Measurement shows if you are influencing people to change their behaviors. Measurement shows if you are influencing people to change their behaviors. Measurement is evidence that you care for your organization. Guest Post by Emma Hawes.

Metrics 100

Metrics Analytics Campaign Journal 100

Convince & Convert

OCTOBER 30, 2017

A word cloud can be a good starting point to determine which of your competitors are being talked about most, especially if you are in a saturated market, and what attributes people associate with your competitors. Speaking of measurement, listening tools can do a lot for you, but they can’t do everything. More on that later.

Brands 193

Brands Sentiment Influencer Survey 193

The Realtime Report

NOVEMBER 26, 2019

There are snobs out there who like to point to the resounding success of SVOD services, which proves people will do anything to avoid ads … including pay for their content. And it can only get better as measurement becomes more refined. The problem for advertisers is how to measure their returns on investments.

Advertising 113

Advertising Nielsen Buy Products 113

Keyhole.co

MARCH 18, 2023

Post relevant content and measure its performance regularly No matter how great your strategies are, everything can fall apart if you are inconsistent with posting. But that doesn’t mean you can post “just anything.” Step 8: Host a LinkedIn Live to engage with your followers.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Post relevant content and measure its performance regularly No matter how great your strategies are, everything can fall apart if you are inconsistent with posting. But that doesn’t mean you can post “just anything.” Step 8: Host a LinkedIn Live to engage with your followers.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible.

Metrics 100

Metrics Marketing How To Engineering 100

Hootsuite

AUGUST 11, 2020

That is, make sure your stated goals are specific, measurable, attainable, relevant, and timely. Some social media proposal example points to consider are: What specific actions will you take? It can be easier to understand the most important points to include here after you pull all of the other details together.

Proposal 143

Proposal Template Templates RFP 143

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Metrics 100

Metrics How To Discount Analytics 100

Jason Yormark

OCTOBER 27, 2011

A Klout score in and of itself is not enough to truly measure ones social influence. In fact, no mathematical algorithm can truly measure this by itself. And Klout has a long way to go before their score can stand on its own to measure that (How’s about starting with self hosted blogs??).

Klout 254

Klout Influencer Comparison Hosting 254

Buffer Social

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. You must avoid any job that packs the role of five people into one.

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

FEBRUARY 13, 2023

And then learn how you can use Hootsuite to measure results. People love anything that feels like a peek behind the scenes or insider access, so #TBT posts often see strong engagement. The whole point of Throwback Thursday is to throw it back to something from the past. Here’s how to use it in 2023. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Webbiquity SMM

JUNE 24, 2014

If brands have anything to fear, it’s not social media, but losing touch with customers. The point is this: just because something is constantly changing doesn’t mean a brand is unable to adapt right along with it. Even the value of contributions from individual social employees can be measured, and tremendous results are being seen.

Social Media 192

Social Media Brands ROI Case Study 192

Hootsuite

AUGUST 9, 2023

At this point, you’ve heard it all about AI. As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. Well, I’ve been on X (formerly Twitter) for more than ten years, so by this point, I should know my own audience best. AI can help you write better.

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Sprout Social

JANUARY 4, 2021

According to Hubspot , the “four Cs”—community, cleanliness, contactless and compassion—will be a good point of focus for brands, especially those that rely on in-person interactions. The aforementioned stats and data should merely be a starting point that you might build upon. Thanks for reminding us to let love shine @SamSmith.

Campaign 126

Campaign Social Media Marketing Metrics 126

Convince & Convert

MAY 5, 2014

You Need Options Social media advocacy doesn’t work at bayonet point. Social media advocacy rarely succeeds at bayonet point ( tweet this ) 4. You Need Metrics Like anything else in communications, at some point you need to know whether this is working. Figure out your measurement narrative before you start.

Guidelines 167

Guidelines Metrics Software Authentication 167