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Permission to Be Human

Waxing UnLyrical

It simply makes us human, with human capacities to feel, and experience, and respond. The day Princess Di died (she was buried two decades ago yesterday). I was at a play rehearsal, a pall of gloom over us all. How could such an incredible spirit that touched SO many people all over the world be gone?? It still makes me sick.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

To convert a passive employee into an active evangelist, companies must give their people: Permission to Post. Permission to Post. Explicit permission to post on social media removes a perceived barrier that kept many employees offline in quiet mode. Employee evangelists are made, not born. A Reason to Speak. Messages to Share.

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. Fortunately, chatbots don’t need to sleep (or eat lunch). What is a Facebook bot (a.k.a

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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy. 4 Steps to Developing Your Employee Advocacy Strategy Overcoming Regulatory Hurdles with Oktopost Summing It Up Why Launch an Employee Advocacy Program?

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How to analyze customer reviews for brand insights

Sprout Social

There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. Only then will you get the most comprehensive view of your audience.

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Urban Communication: The Curious Speech of Cities

Waxing UnLyrical

We might be too busy to notice our surroundings and whether our meanderings actually shape human behavior, but it’s worth taking a moment to observe and appreciate how the city is communicating. Images courtesy Andrea Young, used with permission. I moved to Kosovo in 2012 to get out of my comfort zone. This is urban communication.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). Not clued in just yet?

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