Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Social Media Marketing

AUGUST 9, 2016

They will develop different strategies and campaigns according to your project requirements; and you have to follow them accordingly. When you hire a reselling partner, your involvement matters a lot. It basically involves following three steps that you must be knowledgeable about: 1.

SEO 60

SEO Strategy Price Paid Search 60

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. How to measure your social media marketing strategy. In order to improve your strategy, you need to know what’s working. Hashtag analytics 101: Using the best hashtags for your social strategy.

Analytics 122

Analytics Report Social Media Metrics 122

Small Business Mavericks

AUGUST 28, 2014

Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. The poorest performer was Paid Search, which only sent 10% of the total traffic to sites. Retail and Hospitality do best with paying for search marketing.

Sites 98

Sites Paid Search MySpace Retail 98

Webbiquity SMM

JANUARY 24, 2019

Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Executing an automation strategy needn’t be all that complicated. But before you start using these platforms, it is important to prepare a strategy and a roadmap for your campaign. Setting up automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. Social data can strengthen your campaign strategies. While your business might not be able to go quite as big, the takeaways here are transferable: Coordinate your strategy in collaboration with various marketing disciplines.

Campaign 141

Campaign Social Media Social Media Management Team 141

Ignite Social Media

DECEMBER 19, 2017

But, let’s face it, at the end of the day, it’s all social, according to eMarketer 80% of consumers forget branded content within 3 days of seeing it; which means the content, paid or not, still needs to be thumb stopping and capture consumers when they are in the mindset. Having a Strategy Pays Off. Ad Doesn’t Equal UGC.

Social Media 104

Social Media UGC Paid Search Hashtag 104

Jason Yormark

MAY 19, 2016

To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. Online marketing strategies are an excellent avenue for small businesses because they’re cost-effective and easy to measure. Develop high-impact search strategies with limited budget, time and resources.

Small Business 100

Small Business Adwords Paid Search Cost 100

Bill Hartzer

AUGUST 21, 2012

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Twist Image

SEPTEMBER 8, 2017

million expected yearly sales by 2020, according to researcher Strategy Analytics. What kind of audio content should brands be developing right now to augment the advertising with relevant content (think about how blogging and content marketing is used to balance paid search results to date)? strategy analytics.

Advertising 40

Advertising Industry Wikipedia Strategy 40

Bill Hartzer

FEBRUARY 15, 2012

A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Engineering 113

Engineering Paid Search Adwords SEO 113

Firebelly

JANUARY 16, 2013

By Todd Wasserman Facebook’s Graph Search isn’t just for looking up your old buddies and potential new friends, it’s also designed for Business Pages.

Facebook 186

Facebook Paid Search Small Business Data 186

Firebelly

AUGUST 6, 2010

Learn how to become uber popular on Twitter, generate a social media strategy with the click of a button and much much more. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"? A funny social media strategy generator. How To Build A Rabid Following on Twitter The title of this video explains it all.

Social Media 163

Social Media Paid Search SMS Syndication 163

Keyhole.co

OCTOBER 24, 2023

A YouTube channel audit is a great way to assess how your videos and channel are performing and helps you identify opportunities to enhance your strategy. Video posting frequency is crucial for your YouTube marketing strategy. At SevenAtoms, Andy plays a strategic role in managing paid search campaigns.

YouTube 52

YouTube How To Posterous Upcoming 52

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 95

Adwords Paid Search Yahoo Microsoft 95

Firebelly

APRIL 11, 2011

From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated. Using Tools & APIs To Track Your Social Media Strategy. In this post I’m going to walk through a bunch of different ways of tracking your social media strategy.

Social Media 181

Social Media API Paid Search Metrics 181

Small Business Mavericks

JUNE 2, 2014

If It Looks Like Spam… In Larry Kim’s article, “ebay Just Lost 80% of its Organic Rankings” , it’s clear that eBay implemented a strategy that was destined to crater their search rankings from the start. eBay created a major AdWords campaign that was by all accounts completely spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Firebelly

JUNE 22, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

YouTube 170

YouTube Social Media Paid Search SMS 170

Convince & Convert

OCTOBER 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results.

Google 167

Google Content Adwords Paid Search 167

Firebelly

JULY 23, 2010

7 Steps For a Successful Social Media Strategy Here’s a practical approach to developing a social media strategy for your business. If you haven’t been exposed [no pun intended] to any of this yet, below is a quick summary of what you have been missing. Have a great weekend!

News 176

News Social Media Paid Search SMS 176

Social Media Marketing

FEBRUARY 16, 2018

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The onus is now on PPC marketers to adopt these new strategies while planning and executing campaigns. The fact that they offer immediate results makes them the most preferred digital marketing technique.

Trends 93

Trends Paid Search Campaign Mobile 93

Firebelly

AUGUST 11, 2010

The 400 page book, written with Doug Karr , will help you discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. It walks you through preparing a corporate blog - establishing a strategy, promoting that blog, and measuring its success.

Paid Search 159

Paid Search SMS Syndication Social Bookmarking 159

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. We asked them all the questions you’d expect about social tactics and strategies and results. Mature organizations are more likely to empower their sales teams with social tools — and say this strategy drives down cost per acquisition.

Social Media 137

Social Media Committee Organization Survey 137

Firebelly

JULY 9, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

Twitter 172

Twitter Paid Search SMS Syndication 172

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas!

Social Media 190

Social Media Paid Search Reputation SMS 190

Sprout Social

FEBRUARY 11, 2021

They create strategies with a deep understanding of their clients’ business objectives, build in flexibility and agility needed to be able to quickly shift tactics to ensure they’re driving value and form deep partnerships with clients. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

Campaign 109

Campaign Groups Groups Communities 109

Firebelly

AUGUST 3, 2010

That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. If/when a problem arises, they are more prepared to deal with it.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

JULY 30, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

Social Media 173

Social Media Paid Search SMS Syndication 173

Firebelly

JULY 27, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

Social Networking 172

Social Networking YouTube Film Paid Search 172

Firebelly

MAY 27, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Firebelly

JUNE 10, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

Social Media 156

Social Media Paid Search SMS Syndication 156

Firebelly

DECEMBER 14, 2009

What is your overall marketing strategy?  Below are there suggestions: 1. . Below  Below are there suggestions: 1. What are your marketing/business goals for your social media marketing? What forms of social media will you use and why? How will you measure? What  How will you gather information? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

JUNE 8, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

YouTube 154

YouTube Paid Search SMS Flickr 154

Firebelly

JUNE 30, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

Social Media 150

Social Media Paid Search SMS Syndication 150

Firebelly

JULY 13, 2010

Games Google Greg Jarbo Guy Kawasaki Halloween hype cycle Indiana internet marketing Indiana Paid Search Marketing Indiana search marketing Indianapolis brand monitoring Indianapolis Mobile Marketing Indianapolis SEO Indianapolis Social Media Indianapolis Social Media Marketing Intellectual Property Internet Marketing Strategy iPhone App Jason Falls (..)

Social Networking 141

Social Networking Sites MySpace Paid Search 141

Bill Hartzer

MARCH 5, 2013

Responsibilities: – Design, develop, and manage PPC campaigns; including account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities. – 1-2 years of Paid Search experience, including; – Experience working with analytical software (i.e.

Adwords 127

Adwords Real Estate Microsoft Yahoo 127