Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Shared Media includes social media but it’s more.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Published on. But the platform may not have all the tools you need to manage a scalable video campaign or strategy.

Tools 123

Tools Strategy Video Library 123

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 80

Curation Social Media Management Tools Social Media 80

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If your answer is anything other than “yes”, you need this social media strategy deck.

Template 94

Template Templates Social Media RFP 94

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? 575,000 tweets published. The Top Social Networks for B2B Marketing. Per the report, there are: 93.6

B2B 225

B2B Social Media Marketing Influencer 225

Buffer Social

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Let’s find out.

Organization 108

Organization Flipboard Social Media Company 108

Sprout Social

MAY 11, 2021

6 social media optimization strategies you should totally try. Below are six aspects of social media optimization that businesses should pay close attention to. Completely fill out your bio and “About” sections for any given social network. Content strategy optimization. Now, onto the good stuff!

Social Media 132

Social Media Strategy Engagement Hashtag 132

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. 89% of marketers say they use Facebook as part of their brand’s social strategy.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Owned Media is self-published content.

Marketing 195

Marketing Syndication Adwords News 195

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey 140

Survey Social Networking Engineering Research 140

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Every marketing strategy you’ve read–at least the good ones–probably suggested to create goals for your specific market.

Strategy 111

Strategy Facebook Marketing Metrics 111

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Show them how opportunities on social media can drive long-term business value.

Social Media 110

Social Media Insurance ROI Meme 110

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind.

Social Networking 112

Social Networking Widget How To URL 112

Sprout Social

DECEMBER 7, 2018

Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. Quite the opposite, actually.

Publishing 97

Publishing Facebook Authentication Overview 97

Sprout Social

OCTOBER 6, 2016

But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? In fact, only 27% of marketers have a process in place for aggregating, organizing and managing the visual assets that are being used across their organization.

Library 88

Library Publishing Collaboration Aggregator 88

Ignite Social Media

JANUARY 8, 2024

It’s the post that never goes out of style and continues to engage your audience long after it’s been published. How do you define Impressions in social media? What does Reach mean in social media? How are Video Views defined in social media? What does Organic mean in social media? What is a Tok?

Social Media 124

Social Media CPA CPM CPC 124

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy. EVERYTHING! .

Strategy 78

Strategy Template Templates Marketing 78

Visually SM

JANUARY 10, 2021

Unlike the relationship with influencers, with advocates, there is an organic process. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people. Content published on social media is essential for companies. Organic feedbacks are more reliable. What is a brand advocate?

Company 130

Company Brands UGC Reputation 130

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Some loved it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Sprout Social

JANUARY 31, 2024

This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network.

YouTube 99

YouTube Engagement Metrics Analytics 99

SocMed Sean

JANUARY 21, 2019

Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their business. Try identifying and following their employees on networks like Twitter and LinkedIn.

ROI 269

ROI Social Media CSR Knowledge Base 269

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. Free 30-Day Trial Why is dark social so important?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 2, 2020

Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. Planning & strategy. Otherwise, you’ll fall into the trap of aimlessly publishing content. Social media demographics to inform your brand’s strategy in 2020.

Social Media 125

Social Media Hashtag Instagram Engagement 125

Ignite Social Media

JUNE 3, 2021

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

MARCH 4, 2021

For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry. The following content curation tools can help you uncover valuable data that could inform your content strategy : 1. Sprout Social. Publish and analyze. Find relevant content.

Curation 141

Curation Data Content UGC 141

Sprout Social

DECEMBER 1, 2016

Now more than ever it’s important that social messages are shared at the right time, to the appropriate audience and on the proper social network. While it can vary by social platform, optimizing timing of posts by comprehending your followers’ needs and behaviors is a significant piece of a successful social strategy.

Team 40

Team Organization Publishing Report 40

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Get a holistic overview of your content.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

JUNE 27, 2022

When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Here’s what we learned from their strategies. Published on Categories. Published on. Keeping up with these social trends isn’t just a B2C priority. ” — Maria Kalyadina, Head of Social at Semrush.

B2B 135

B2B Brands Marketing How To 135

Pam Moore

NOVEMBER 14, 2017

While your competition is arguing about which social network is going to win… Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan to zoom right past the competition. Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published.

Training 158

Training Marketing Small Business ROI 158

Sprout Social

AUGUST 30, 2021

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

OCTOBER 4, 2021

Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles.

Data 124

Data Metrics Sentiment Analytics 124

Pam Moore

SEPTEMBER 18, 2017

You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. Could it be that you are not creating or publishing content designed to convert? You need to create your own content strategy that supports your business and marketing goals.

Content 162

Content Training How To ROI 162

Hootsuite

NOVEMBER 30, 2020

In research published last month , we revealed the extent of global social media use. billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. Like Stories, Instagram carousel publishing will soon be available to all plan types.

HootSuite 119

HootSuite Instagram Metrics Template 119