Firebelly

SEPTEMBER 3, 2011

People are less willing to commit to traditional organizations. People want greater transparency from traditional organizations. People want to make smaller commitments to more organizations. People are less conscious of being openly interested in shallow “organizations&#. All communities need a real world tie in.

Communities 197

Communities Organization Research Brands 197

Firebelly

JULY 23, 2014

Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove. Facebook'

Social Media 222

Social Media Facebook Feed Feedly 222

Firebelly

NOVEMBER 13, 2013

” It’s about building relationships with people important to your organization. ” The web and social media applications make interactive relationship-building with enormous numbers of people affordable and manageable for just about any individual or organization. That was untrue then. It’s even less true now.

Social Media 207

Social Media Journal Organization Consultant 207

Firebelly

JANUARY 22, 2018

Zero Limit reported the first five organic results on a Google search page now account for 67% of clicks, and results 6-10 account for less than 4%. Although organic reach has diminished significantly, this is a good place to start as you’ll have a benchmark before you start paying for awareness and engagement.

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

JULY 8, 2013

If you’re anything like me than you love to organize. Tripit allows users to organize anything and everything they want on a trip. The app will take all travel confirmation emails and organize it for you. While the app is no longer free the variety of user friendly amenities are endless.

Travel 180

Travel Price Organization Study 180

Firebelly

SEPTEMBER 10, 2011

Can your organization sustain an ongoing investment of time and money to build a community? Here are some more specific questions*: Are people genuinely interested in your organization? I can answer the questions hypothetically but every organization has to answer these question for themselves (or with someone’s help).

Questions 197

Questions Communities Organization Activities 197

Firebelly

DECEMBER 5, 2013

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it.

Feed 175

Feed Feedly News Facebook 175

Firebelly

OCTOBER 6, 2014

Real Purity is an environmentally-conscious cosmetics company that has been developing and producing all natural, organic and cruelty-free body care and cosmetic products for chemically insensitive and environmentally conscious consumers for four generations. Firebelly will be providing a combination of owned, News'

Chemicals 161

Chemicals News Organization Company 161

Firebelly

JUNE 4, 2012

By Pamela Vaughan Traditionally, the reach of the organic content you post to your Facebook business page has been limited by the scope of Facebook’s EdgeRank algorithm. But today, Facebook is rolling out a new tool that enables page admins to extend the reach of their page’s organic content.

Facebook 202

Facebook Advertising Social Networking Organization 202

Firebelly

NOVEMBER 7, 2013

The researchers concluded, “Twitter must do more than Facebook does to help marketers reach and activate their existing follower base organically.” ” “Proving the marketing value of the platform will encourage marketers to put more resources into both paid and organic Twitter programs.”

Social Media 155

Social Media Twitter Marketing Loyalty 155

Firebelly

JANUARY 19, 2012

Based on numerous meetings with all kinds of people and organizations – here are a few of the top reasons that some groups will have a tough time succeeding with their Facebook marketing efforts. The company/organization is inherently not interesting. They’re not organized. So, the rush will continue.

comScore 172

comScore Facebook Marketing Organization 172

Firebelly

JANUARY 14, 2014

They had mentioned the non-profit organization after I expressed interest in using design for change. Moving to Copenhagen for four months and working with an organization who truly uses design to improve the lives of people all over the world was the most exciting thing that had ever happened to me.

Fashion 163

Fashion Collaboration Study Meeting 163

Firebelly

JUNE 1, 2011

I’ve bookmarked all the things and then I have to organize all the things before I can read them, but how do you organize them when there are so. Copyto not only lets you store and organize your bookmarks, it lets you save only the important parts of the page you’re bookmarking, which they call clipping.

Price 178

Price Organization Mobile Sites 178

Firebelly

OCTOBER 17, 2012

Many have speculated that Facebook changed their Edgerank algorithm so that organic reach of brand updates was decreased – forcing brands into pay to play visibility via promoted posts. By Chad Wittman The typical Facebook Page in our data set was experiencing 26% Organic Reach the week before the 20th.

Facebook 194

Facebook Blogosphere Organization Advertising 194

Firebelly

DECEMBER 9, 2013

What is the role of design in an organization – generally – and specifically at Firebelly? Design plays a huge part in any organization. If anything I believe that design has had as big of an influence on social media as social media has had on design.

Campaign 172

Campaign Social Media Organization Influencer 172

Firebelly

MARCH 1, 2012

In a recent interview with Kyle Lacy on this blog, the lead question was, “Now that most organizations have recognized that social media is here to stay – how will organizations train their staff?” Not all organizations are businesses, so let me limit my scope.

Small Business 177

Small Business Training Activities Organization 177

Firebelly

NOVEMBER 13, 2012

Why Instagram’s Web Profiles Could Benefit News Organizations. But the more I think about it, the more I realize how this will help news organizations expand their reach on Instagram.

Instagram 172

Instagram Mobile News Organization 172

Firebelly

JULY 18, 2011

Can We Ever Digitally Organize Our Friends? By Kevin Cheng I’ve been thinking about grouping and organization of friends for a long time. As an information architect, it’s in my nature to want to organize and tag everyone I know. Here are a few.

Social Media 174

Social Media Consultant Groups Groups 174

Firebelly

JULY 25, 2013

You can’t empower Millennials, or anyone for that matter, if employees are not aligned with the mission of the organization. Refocus on what your organization is aiming toward. Employees are the philanthropy’s best resource. Finally, Millennials will surprise you.

Mobile 163

Mobile Smart Phone Conference Conversation 163

Firebelly

JUNE 3, 2013

The event is filled with topnotch speakers and provides up-to-the-minute information that will help you and your organization succeed in Facebook Marketing. This year it will take place at the Hilton San Francisco Union Square on June 5th. I attended last year and am very excited for this year’s conference. Facebook Focused Education.

Conference 216

Conference Hotels Education Meeting 216

Firebelly

JULY 18, 2012

Further more they won’t help generate organic conversations or build the community. Now you have a couple thousand fans – big deal. That number does not represent your real target audience or the quality fans you want.

iPad 262

iPad Facebook Conference Applications 262

Firebelly

APRIL 10, 2013

The National Federation of Professional Trainers (NFPT), a Lafayette, Indiana-based, organization that has been certifying fitness trainers since 1988, is celebrating its 25th Anniversary this year! We’ve recently helped them launch its Best Workout Face Photo Contest on Facebook to celebrate.

News 157

News Course Organization Facebook 157

Firebelly

DECEMBER 11, 2012

In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads.

Social Media 193

Social Media Social Networking Campaign Organization 193

Firebelly

OCTOBER 30, 2013

It has evolved from being just a symbol into allowing people to easily aggregate and organize tweets, status updates, and photos that all have something in common throughout Twitter, Facebook, Instagram, Google +, Tumblr, and Pinterest. For brands, hashtags can be a great way to get costumers interacting with a product or promotion.

Hashtag 170

Hashtag Tumblr Aggregator How To 170

Firebelly

FEBRUARY 22, 2012

Find and organize photos, videos or articles about these events so you can include them with your milestone posts. Decide now which events you’d like to showcase as brand milestones. With Timeline, milestones can be added that pre-date the invention of Facebook. Map out important or interesting events in the history of your company.

Real Estate 242

Real Estate Brands Facebook Eventful 242

Firebelly

DECEMBER 16, 2013

In a survey, these were the top reasons for negative experiences with influencers: Campaign was not organized. Have clear action you want your audience to take. Show proper influencer attribution. *In Influencer disliked the product. Influencer did not receive enough compensation. Step 3: Optimizing Content Distribution.

Influencer 233

Influencer Marketing Authentication Survey 233

Firebelly

MAY 30, 2012

Curalate’s data is very well organized and easy-to-read. Curalate is an all-encompassing platform that finds and consolidates comments and conversations in one place. It tracks trends, helps your brand discover its advocates and fans, and identifies content reach. Have you used any of these tools?

Tools 215

Tools Brands URL Marketing 215

Firebelly

AUGUST 16, 2011

The other day I was discussing with a friend how to organically increase Twitter followers (She has photography business and has just started using Twitter for marketing). Makes things organized and easy to analyze — and best of all, colorful! You all know, that ripple effect thing.

Twitter 159

Twitter Hashtag Organization Activities 159

Firebelly

AUGUST 31, 2012

Curation framework: selection, organization, presentation, refinement/reporting #SocialCurationSummit - @FireBelly. Humans do not socialize in a random way – we converge around interests – @iamdavo via @amyvernon. Conversation doesn’t happen without provocation. Deliver beautiful content that the audience wants.

Curation 186

Curation iPhone Software Conversation 186

Firebelly

MARCH 12, 2013

Candidly, this is another affirmation to me that small companies can do big work, that good work is recognized, that results matter (more than hype) and that as an organization we’re on the right path. Over 700 professionals will attend to find out which companies will be honored and awarded. Our team is just that – a team.

URL 221

URL SEO Team Company 221

Firebelly

MARCH 5, 2012

By Jamie Tedford If you read between the lines, you’ll discover that the entire Facebook platform is organized around the generation and amplification of stories. Here are a 11 things to consider in your new Facebook content strategy. Facebook Timeline For Brands: It’s About Storytelling.

Facebook 219

Facebook Small Business Features Strategy 219

Firebelly

MAY 4, 2015

They understand our organization. It increases awareness of Indiana’s diversity in agriculture and culinary arts, and facilitates connections within the Indiana food community to enhance economic development opportunities. Their annual event, Dig IN: A Taste of Indiana , is Indiana’s premier farm-to-fork food festival.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

OCTOBER 17, 2013

Most organizations still aren’t clear about the customer journey from discovery through repeat business. But while participation is wider and wider across multiple business functions, we are still facing real and significant challenges: - Despite the infrastructure evolving, costs still need to come down.

Data 166

Data Social Media Tips Marketing 166

Firebelly

DECEMBER 10, 2013

Be Authentic and Organic . Michael Husain is the owner of Good Vibes Media and an Emmy award winning producer. We sat down with him to ask him what separates the best storytellers from the rest.

Authentication 173

Authentication Study Examples Video 173

Firebelly

MAY 4, 2015

They understand our organization. It increases awareness of Indiana’s diversity in agriculture and culinary arts, and facilitates connections within the Indiana food community to enhance economic development opportunities. Their annual event, Dig IN: A Taste of Indiana , is Indiana’s premier farm-to-fork food festival.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

MAY 4, 2015

They understand our organization. It increases awareness of Indiana’s diversity in agriculture and culinary arts, and facilitates connections within the Indiana food community to enhance economic development opportunities. Their annual event, Dig IN: A Taste of Indiana , is Indiana’s premier farm-to-fork food festival.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

JANUARY 2, 2014

Take the meet ups Mini does for its hard-core advocates or the rides Harley-Davidson organizes – they’re all invaluable in terms of the bonds they create. While many brands will never have a human touch point, the winning potential that comes with people coming together in real life is very evident to brands that get it.

Project 201

Project Campaign Meeting Resources 201