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7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

For example, if you are in real estate, a big “bucket of content” may be “Local Real Estate News.” We started with our weekly Saturday email newsletter and then grew from there. Blog 2017 social media facebook instagram linkedin pinterest real estate snapchat social media plan social media strategy social media training twitter

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase newsletter sign-ups. Real Estate. There are a few other options for real estate networking including:,,, and others. Tags: Marketing Social Media bar e-commerce facebook foursquare hospitality pub real estate restaurant social media tourism travel twitter What’s your goal?

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

For example, there were reports that Facebook recently let some publishers test having newsletter sign up options in Instant Articles. The option to collect leads through content featured in Instant Articles seems like something that will eventually go mainstream, and this presents an opportunity to build your other advertising real estate and play Facebook’s game with it.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

She’s salty, irreverent and I always learn something from her newsletters I can apply to my own business. She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. One of the fantastic things about the growth of social media is how it has widened our window on the world.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

They understand that their customers usually prefer to visit real estate sites directly or receive email newsletters instead of simply hanging out in social media. Get our Definitive email newsletter. Image via What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? User-Generated Content. Repeat customers.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Lisa Kalner Williams. Why is that? Give Props for Giving Props.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

I like to post and schedule timely articles on social media, digital marketing, tech, mobile, marketing, real estate and branding. Here’s my quick 5-step system each morning for curating content: Email newsletters. I love subscribing to SmartBrief newsletters – you can subscribe to various industries and they always email great content. Systems are key.

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Through the email signature: the real estate at the bottom of every single 1:1 email sent. Prompt individuals to sign up for an email program to get value out of your best company emails, such as weekly newsletters that display your best content or specific promotions. Get our Definitive email newsletter. How can you do this? Email List Growth. Whitepapers or Ebooks.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This simple tool allows them to deliver content to their consumers in real time, wherever they are. While brick and mortar businesses, like restaurants, face challenges similar to CPGs when it comes to engaging customers in real time, getting someone to try a $3 bag of chips in store is one thing. This is a guest post by Julian Rockwoord, a product manager at Signal. Like this post?

How to a Create a Smart Facebook Strategy on a Budget

Katie Lance

As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. But, for many agents and brokers – budget is top of mind. Think beyond the now. Batch your content.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. Create “content playlists” for your website, e-newsletter, blog, and social media. Today’s guest post is written by Hilary Marsh. .

Lawyers, Are Your Competitors Spying On You?

Myrland Marketing

Do you suspect your competitors are following you on social media, or subscribing to your newsletter or blog, or looking at your contacts on LinkedIn, Twitter and Facebook so that they can watch what you’re doing? Your Mind Is Valuable Real Estate I have a feeling the answer to most of the questions above is “no.” Even if you don’t suspect it, they are.

How to Know if You’re Spread Too Thin in Social Media

Convince & Convert

Are you doing a few things great, or are you engaging in manifest destiny social strategy, and building a company outpost every time new real estate looks attractive? Image by Amazing how far the pendulum has swung for corporate social media. well, they often don’t really know why. I’ll grant that Facebook is almost a must-do.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. If you are lucky you get to take online offline. About Paul Chaney.

QR Codes & Mobile: The Time is Now

Spin Sucks

Video : Directions for putting together that build-it-yourself furniture or kids toys, shelf talkers, real estate home tours, video product demonstrations, music videos, and movie trailers. Is it a video, opt-in for e-newsletters, opt-in of SMS texting, or special content that is only for a mobile landing page. Smart phones are everywhere and so are QR Codes !

How to Create Your Ultimate Blogging Calendar

Katie Lance

But, there is a real need for relevant and timely content – more than ever. For example, we publish our email newsletter every Saturday and have for years – I can’t tell you how many people comment to me about how they like receiving it Saturday morning. ” or “How to hire the right real estate agent?” Let me know if this sounds familiar.

8 Guiding Principles for Today’s Product Marketer

Convince & Convert

There are a variety of ways to go about gaining real feedback and insights from customers. There will always be a market leader, and understanding how you are better than your competition—along with a strong, purpose-driven story —will help you occupy that valuable piece of real estate in the buyer’s mind. Get our Definitive email newsletter. highlight to tweet).

Your Epic End-of-Year Blog Audit Checklist: Where You’ve Been and Where You’re Headed!


Are you making the most of the bottom-of-the-blog real estate? Is your newsletter signup box prominent? How are you offering your newsletter or mailing list ? It’s time. There’s not a single day left of 2016 to blog on! You’ve done all you can, and you should be proud – no step, no matter how small, is too small. Had a gangbusters year? True dat.

How to Create Your 2017 Live Video Strategy

Katie Lance

We like to include these links in our weekly email newsletter. Download our free Facebook Live cheat-sheet for real estate with 30 ideas of what to broadcast about! By now, you’ve heard a lot of buzz around live video. Live video has taken the marketing world by storm in the last 12 months. Why go live? Here are a few steps to consider. Drive traffic back to your website?

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This Week in Social Media

Social Media Marketing

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. This content will have prime real estate on the homepage. Customer service on Twitter continues to grow. And thanks for reading.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Call to action in newsletter. The call to action was much more obvious and occupied way more of the above-the-fold real estate. Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Our overall list building strategy was going well at the start of 2014. Sessions.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

You could dedicate another email account to newsletters. If anything, I’d want more screen real estate, but that’s something I’ll address when I buy a new computer in the future. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Gmail. Filter! Rapportive.

How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

At the time, I was in the real estate and mortgage industry and looking to make connections on a local level. Newsletter. Whether you’re a local business owner, entrepreneur, or brand – finding new ways to generate business can be a challenge. That’s where blogging comes in. Building a successful business blog can give your business the edge it needs. So think about it.

3 New Tools That Can Help You Create Better Content, Convert More Readers and Conquer Higher Search Rankings


If you click on one of the keywords it then delivers even more suggestions: There are literally thousands of content ideas you could get from these real user queries. Let’s say you’re a real estate agent in Seattle. Then, choose “real estate” as the category. You choose “book covers,” “email newsletters,” and “desktop.”. What exactly is a “recipe”?

Why My Blog is a Hog and Tips for YOU


Having your own hosted site and domain name establishes your “real estate” online, as Sonia Simone , CMO and co-founder of Copyblogger Media, refers to it. Takeaway 2: Develop your own real estate. But you must have a system to collect emails (to create your list) and to share your work, whether you share blog posts, newsletters or whatever. Bloggity, blog, blog.

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How to Nail Seasonality in Your PPC Advertising

Convince & Convert

Plus, with the ability to insert a dynamic price or inventory level, real-time pricing and inventory changes are seamlessly displayed. Spring is ripe for the real estate market with new home builders jockeying for the attention of those in the market. Get our Definitive email newsletter. It’s best to start early. Market Trends Are Three Months Ahead of the Need.

How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

I remember the simultaneous real estate and stock market collapses in 2008 putting that plan on indefinite hold, resulting in me starting a new consulting firm. I remember hitting the road and doing 25 or so speaking gigs about TNR in exchange for bulk book buys, the first time I’d ever done speaking in any real concentration. That guy is EVERYWHERE! Mythical. And CC Chapman.

The Why and How of Split Testing for Bloggers


If you’re a blogger or publisher looking to improve your website monetization and user experience, we’ll assume that your primary goals look something like this: Increase newsletter signups. Your nav bar is some of the most valuable real estate on your site; it represents an opportunity to steer visitors to the pages you most want them to visit. Free Newsletter.

How to Choose a Home Page Layout for Your WordPress Website


Previous blog posts may fill out the remainder of the home page, but it’s the latest post that takes up the most real estate. For business owners seeking to build up an e-mail subscribers, their website’s home page may focus solely on a newsletter sign-up form. If it’s building out your newsletter, feature your incentived opt-in form. pages. Blogging

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

social media real estate I’d start with is a blog”. We are looking to add a newsletter, a directory for our bloggers to list their businesses, job listings, additional community opportunities and maybe even some form of gamification,” according to Brenner. You can always take it down,” according to Kardon. Marketers should banish the thought that everything is permanent.

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Award win for TFC and OREA

Sherrilynne Starkie

The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences. Click here to start to receive my newsletter. Related posts: Bloggers are important in PR. SOPA explained.

How to Convert Visitors from Your About Page


One of the most under-utilized pieces of website real estate out there is the About Us page. In general, there are three types of conversions that you can pursue from your About page: sales, leads and newsletter signups. Conversion option #1: Newsletter signups. We’ll start with newsletter signups, as this is the easiest conversion type to feature on your About page. From there, it’s easy to convince these readers that one way to get to know you and your business even better is to sign up to receive your email newsletter. The result?

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Works for TED… (the online real time TED ). Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows. Farmville does this well – click and join an email newsletter and get Farmville gold.

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96 Free Professional Blog Topics

Geoff Livingston

How does physical location and/or real estate impact your business (or how does virtual technology allow you to avoid this expense)? How do you build content creation (email, newsletter and/or social media) capacity inside? Image by HansKristian. The following are 96 topic ideas for bloggers that need a little help figuring out what to write about. Here we go! Marketing. Media.

20+ Social Media and Online Resources for Realtors

Josh S Peters

My grandpa was a very successful Realtor, my cousin is a Realtor, one of my good friends is a Realtor, and in Feb I’m presenting to the largest commercial real estate group in Utah. Social Networks Active Rain – A social network for real estate professionals to gather and tell their war stories, start conversations, get advice, and connect with each other.

90 Tips to Make Your Blog Rock

Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) 37 signals book “Getting Real” was published from the PDF source material and the paperback is currently ranked the 2nd best seller on Lulu) 80.Take the content from the book and produce a conference series. 90 Tips To Make Your Blog Rock 1. s more.

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How to Do an End of 2015 Blog Audit: Take Stock of What You’ve Achieved and Where You’re Headed


Are you making the most of the bottom-of-the-blog real estate? Is your newsletter signup box prominent? How are you offering your newsletter or mailing list ? Hey you there, the one with the blog. Doing a blog audit can also help you create content for the months ahead and give you an advantage when it comes to your social media strategy. So where do you start? All long?

14 Ways New Facebook Betrays Small Business

Convince & Convert

This seems commendable, but for small business it’s now one more “inbox” that must be monitored and responded to in as close to real-time as possible. To provide additional real estate for apps, Facebook has changed (again) the maximum width from 520 to 810 pixels. Compare this to the average open rate for an email newsletter (~25%), and note that Facebook gives companies one third less visibility than does email. Real-Time Insights. I get it. Cover Image. Prohibition on Cover Promotion. quote from VentureBeat). Death of the Landing Tab.

An Extensive Guide To Web Form Usability

Newsletter. As in a real conversation, each label should address one topic at a time , helping the user to respond in the corresponding input field. Still, despite the fact that tutorials exist, I have rarely encountered them in real forms. Also, you should test the forms you make with real people and take note on common mistakes and leveling misunderstandings. Magazine.