For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. And there are so many ways to examine the same topics from different angles and different levels of specificity, using real-life stories, checklists, roundups, etc. Create “content playlists” for your website, e-newsletter, blog, and social media. Today’s guest post is written by Hilary Marsh.  . The top topics are the favorites. MORE >>

Here are 5 old-world marketing ideas that can be carried over to your online marketing strategy , some at a lower cost than their more traditional fore-bearers, with a new-world spin: Newsletters – Remember when you had to write your newsletter, get it designed, printed, and then mailed? Today, all you have to do is produce your newsletter using an online service (such as Constant Contact or other similar services) and e-mail it. Many real estate agents and other business owners still use them. Some of these promotional tactics can also be accomplished online. MORE >>

Her creative experience spans art direction, design, development and implementation of interactive and print campaigns in a wide variety of B2C and B2B industries including consumer electronics, hospitality, real estate and education. This gives them great airtime and coverage, for example: inclusion in Kodak’s ‘Picture This newsletter’ which goes out to about 3M people a month, or being featured on the Kodak.com homepage, or on the Kodak Times Square billboard which is seen by millions weekly. Also, she contributes to Kodak blog and her own blog Design Dreamz. link]. MORE >>

Products  – Your ebooks, whitepapers, newsletter, Speakers media kit, membership site, books, etc. A real estate agency or restaurant is probably going to invest more time into the video/audio or images spheres, whereas the accountant or business coach is going to be more text heavy. Everything else is borrowed real estate on the web. just heard about Flipzu , a mobile, real-time record-and-publish you voice app. Quick review from the introduction to the 8 Spokes on a Social Media Dial : Your blog is the hub ad foundation of your social media play. MORE >>

How does physical location and/or real estate impact your business (or how does virtual technology allow you to avoid this expense)? How do you build content creation (email, newsletter and/or social media) capacity inside? Image by HansKristian. The following are 96 topic ideas for bloggers that need a little help figuring out what to write about. They are business centric topics, and there are two for each of the remaining 48 weeks of the year. Rather than delivering a simple topic, these are proposed via Socratic method. Only you know your specific business. Here we go! MORE >>