The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]
Audiense
JUNE 27, 2018
“I’d rather not just use influencers, but the people that use our products be the people we market”, said in Cannes Samsung CMO, Marc Mathieu. Using Audiense Insights and our Influencers report we have identified the most exclusive profiles and with the most affinity with the festival audience. Use case for B2B.
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