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The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

“I’d rather not just use influencers, but the people that use our products be the people we market”, said in Cannes Samsung CMO, Marc Mathieu. Using Audiense Insights and our Influencers report we have identified the most exclusive profiles and with the most affinity with the festival audience. Use case for B2B.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

My team and I recently announced our Series B funding entirely without a press release. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown.

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Is Erik Deckers the funniest man in social media marketing?

Firebelly

Erik is a regular at Hubbard & Cravens, our local coffee shop, and likes his coffee hot and large. In his own words, Erik is a professional blogger, public speaker, book author, award-winning playwright, and humor columnist. For a while, I called myself the world’s strongest humor columnist. Yes, I try to be.

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How to Become a Thought Leader on LinkedIn

Buffer Social

My conversational, roll-up-your-sleeves style also helped me land me a long-term gig as a columnist for The Muse (one of the biggest players in the career space) and an upcoming, still-top-secret writing project, which you’ll see later in 2022. Maybe you’re better off vlogging or doing Q&As on LinkedIn Live.

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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Our visualization of the candid, cerebral, caffeinated Alan K'necht. One piece of advice on social analytics for our readers? Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. I’m thrilled to bring you this interview with Alan K’necht! Steak or Fish?

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Outside of the Olympics, social and new media is positively (and sometimes negatively) affecting “the game” in many ways. Athletes Break the News. New Careers are Being Forged. There’s a downside.

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Why Was My Facebook Ad Rejected?

agora pulse

” All of a sudden I became the advice columnist for people whose Facebook ad had been rejected! Facebook said: Your ad was rejected because the image portrays certain functionality that cannot be used in our particular ad format and therefore doesn’t follow Facebook’s ad guidelines.

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