Waxing UnLyrical

JANUARY 11, 2019

This often results in showing vanity metrics that don’t tie to bottom line results. It takes effort, but it differentiates you from the myriad of other agencies that pay lip service to metrics that matter. While the last two are tools to learn instead of full solutions, they at least get you moving in the right direction.

Strategy 161

Strategy Content Analytics Metrics 161

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

AUGUST 3, 2016

A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. So how can PR pros move beyond impressions and report “smart” metrics? Question three asked, “What are smart metrics?” Monitoring tools are good but they only measure the output. Aly Saxe (@Aly_Saxe) July 12, 2016.

Report 100

Report HootSuite Metrics Hosting 100

Waxing UnLyrical

JUNE 17, 2016

It’s an incredible, interactive tool, that literally walks you through how to identify not just your relevant metrics for each stage of the customer journey, but how to frame your overall strategy as well. It’s unbelievable. AMEC is literally holding your hand and walking you through a smart measurement process.

Metrics 100

Metrics Banking Conference Consultant 100

Waxing UnLyrical

MAY 24, 2011

Members of the PR measurement trade association also found that more and more clients were waking up to media analysis metrics and how these could be linked to business goals and outcomes, opposed to simply looking at outputs. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market.

Social Media 227

Social Media Metrics Flickr Industry 227

Waxing UnLyrical

DECEMBER 12, 2014

Technological innovation and access to data means the PR industry can finally let go of metrics that don’t measure up (i.e. Here’s a look at how several tools fall in the evolving PRTech landscape. Pretty useful especially if you are trying to get your head around which tool to use, and for what.

Consultant 221

Consultant Resources Industry Metrics 221

Waxing UnLyrical

OCTOBER 17, 2019

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. BOOM, bottom-line metrics! But you can go even further with this metric. “If Here are three of the most valuable that you can start using today.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. An effective dashboard allows workers to use tools with ease, and it provides them with the ability to navigate between crucial information, such as company-wide memos, with clarity and efficiency.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

DECEMBER 11, 2015

Catherine Carol Lott chimed in: Q2: Stopping at metrics measuring outputs instead of outcomes. On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. In addition the following tools and resources were mentioned: Cision. ” #measurepr.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Dave Fleet posted that he feels Share of Voice is a useless metric for PR.

Communities 134

Communities Klout Metrics Flickr 134

Waxing UnLyrical

AUGUST 26, 2015

Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Measure your intranet metrics. Downloads, links clicked, likes, comments, shares – all of these help paint a picture of how effective your tools are. And don’t neglect internal search in your metrics!

Metrics 100

Metrics Banking Research Organization 100

Waxing UnLyrical

JULY 21, 2014

Metrics: It’s Never “THE” Number; It’s Always “A” Number. Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Why: Numbers are meaningless without context. Ian Cleary explains the context which is best for each.

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

JUNE 3, 2016

A2(2): And then make sure you’re asking yourself: “What am I trying to convey by reporting on metrics?” Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. ” #measurepr.

Metrics 100

Metrics Analysis Banking ROI 100

Waxing UnLyrical

AUGUST 15, 2011

You can’t be married to the tools. With that said, I’m still looking for better performance metrics. Is there a performance metric that eludes you? It is why I think having your cage rattled on a semi-regular basis isn’t necessarily a bad thing. If nothing else it makes you stop and re-evaluate if your program is working.

Study 178

Study Committee Metrics Education 178

Waxing UnLyrical

FEBRUARY 25, 2015

There were several responses to this, including from the Queen of Metrics herself, Katie Paine, and Johna Burke of BurrellesLuce: A2 Main reason is…@shonali gr8 job getting guests & timely topics. answered that this is exactly why we need measurement tools, to take us from “hunches” to data. SeeDepth Inc.

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Good morning from beautiful Baghdad by the Bay aka San Francisco!

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples. Telfer for PRNews.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Of course, I had to ask about specific tools Rosemary and Kellye recommend.

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

OCTOBER 26, 2016

By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. We talked about tools, trolls, staffing, structure, goals, guidelines and much more. Guest Post by Kristie Aylett. Dashboards. Online surveys. Those are a bit harder to uncover. We sift through reports like we’re mining for gold.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

JULY 24, 2012

A@ p2 Too many metrics focus on how a tool or discipline is performing, as opposed to measuring business goals #Measurepr — Geoff Livingston (@geoffliving) June 26, 2012. and this great list of social media monitoring tools. A5 List of 22 SMM tools tprk.us/9YlKgO You have to know where you are going to get there.

Nielsen 185

Nielsen Flickr Research Metrics 185

Waxing UnLyrical

APRIL 3, 2015

Matt LaCasse : Old School metrics. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. My community came up with some good ones. Here they are, all 18 of them. Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Emily Stivers : Press releases.

Press Release 100

Press Release Consultant Metrics Communities 100

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Only when you have identified who these people can you source relevant measurement metrics. If you compare the lists of top tweeters from TweetLevel with other tools on the market, there will be a marked difference.

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

JUNE 22, 2016

The point I’ll demonstrate is that these are tools that are now available to any communications professional. This means that another communications or marketing tool that you can use is sponsored content through a third-party publisher. Apple News. 40 percent of mobile devices in the U.S.

Content 128

Content Apple Drupal WordPress 128

Waxing UnLyrical

NOVEMBER 21, 2016

On integrating paid media to boost engagement with owned and earned content: #measurepr A4 Paid media digital metrics are easy to see in the ad platforms. Using the @Spredfast Intelligence tool, we’ve created custom lists #measurepr. Integrate in @Amec Framework [link] #measurepr. PESO measurement! Research this.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

MARCH 28, 2011

“Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. Sounds intriguing, doesn’t it?

Analytics 168

Analytics Marketing Sentiment Analysis 168

Waxing UnLyrical

JUNE 26, 2015

measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr. Since Jen manages video for the Journal , I took this opportunity to ask her tips on creating an impactful video: A3: Best videos are short, and tell a story that can’t be told as well with words.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

DECEMBER 14, 2016

Track your progress with metrics on the employee advocacy platform you choose, or other listening tools to measure your success. Align your metrics to business goals so you can assess the effectiveness of your program. There’s no saying what empowered people can accomplish.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JULY 13, 2015

Our executional elements for that will include tactics and tools, certainly, but in the end, our messaging and measures must reflect our existential mission,” says Sean Williams as he lists several questions that will help gauge the effectiveness of your internal communications. 5 questions to ask your employees now.

Consultant 100

Consultant Collaboration Skills Organization 100

Waxing UnLyrical

JULY 2, 2018

We used spreadsheets to record and track metrics for all our outputs and outcomes/impact, and to ensure that our initiatives were helping achieve business goals #measurePR. . — Greg Rokisky (@GregRokisky) June 14, 2018. A2 My first #PublicRelations job was with a nonprofit in Uganda, before the days of social media.

Education 102

Education Creative Commons Metrics Journal 102

Waxing UnLyrical

AUGUST 10, 2015

Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Btw: isn’t Avinash amazeballs?

Metrics 100

Metrics Hubspot ROI Consultant 100

Waxing UnLyrical

APRIL 10, 2011

Two tools for bloggers , over at Spin Sucks by the erstwhile Gini Dietrich. 5 Facebook Insights metrics to track—and why , by Arik Hanson. Why: Jon is a friend, yes, but more than that, he’s a great guy. Why: I hadn’t thought of publishing WUL on Kindle ( would you want that? ), but now I might.

Flickr 157

Flickr SEO Comments Metrics 157

Waxing UnLyrical

FEBRUARY 22, 2011

He also agreed that such metrics must be customized. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. Jim said that filtering bots from humans is an algorithmic problem we count on the tool builders to solve. Hear that, tool builders?). Whether your blog receives comments or not.

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

MARCH 5, 2012

” On integrating measurement into client work : “I’ve found if you define what success looks like from the beginning, then you can show progress in metrics beyond $$.” And like me, Heather loves MS Excel as the ultimate free tracking tool. ” (People. This is really important.

Small Business 160

Small Business Discount Template Templates 160

Waxing UnLyrical

OCTOBER 31, 2016

As I’ve worked to evolve capabilities within my company, metrics has been really important to me. So, I definitely have taken a lot out of the great layers of measurement tools that the course has given me. Also, I love the “cheat sheets” I got out of the course.

Authentication 100

Authentication Delicious Campaign Course 100

Waxing UnLyrical

NOVEMBER 2, 2017

Then created PRtrak,1st PR msmt tool – now owned by #burrellesluce. She further noted that a great tool to advance measurement is AMEC’s framework: A2 Best fix is new #amec Integrated Framework that trains you on the whole process [link] @abxindex #measurepr. Angela Jeffrey (@ajeffrey1) October 12, 2017.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

JULY 5, 2011

It saved the department money, connected us better with stakeholders, served as a useful communications tool in an emergency, gave us metrics, etc. It is now getting close to a year since we started it. There were no disasters. It was a catastrophic success. We need social media guidelines!”.

Directory 130

Directory Guidelines Flickr Policies 130