Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Running a social media program without metrics is like driving a car with no gauges. Make the action fit the content.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

OCTOBER 10, 2022

While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. Engagement: The amount of people who engage with your brand across social networks. Final Thoughts.

Brands 76

Brands B2B SEO Influencer 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them.

Conversation 78

Conversation Template Templates Marketing 78

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Just look at how often Google changes the rules and metrics for SEO! There are ways to use even the most niche social networks to your advantage. At the same time, though, the web moves fast. You should be doing the same.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. The social networks are feeling the pressure as much as any marketer working in any business. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. The social networks are feeling the pressure as much as any marketer working in any business. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Pam Moore

SEPTEMBER 7, 2016

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. Supporting Resources: How to Prioritize Your Social Networks for Business. Is it the need for belonging?

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Sprout Social

MAY 18, 2016

This is exactly what Sprout Social did with our new social media image resizing tool Landscape. We realized that one of our highest traffic-driving blog posts–a guide that lists the perfect image sizes for each social network and post type–could be turned into an interactive tool, and Landscape was born.

Strategy 82

Strategy Marketing Report Resources 82

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. White papers. White Papers.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. Once you’ve made a video, you likely share it on social networks and wait for the views to roll in. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. It’s a massive win for your content strategy.

Video 167

Video Marketing B2B eBook 167

Rebekah Radice

SEPTEMBER 5, 2017

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? White papers. What platform(s) align with the type of content you share?

Social Media 111

Social Media Strategy Brands How To 111

Pam Moore

JULY 17, 2019

If you tweet or promote in any regard a free white paper on a topic, then within a couple clicks they should be able to download the white paper. Don't make them watch a video, click thru 10 pages and then find out they need to pay you $29 to get the white paper. Invest in your readers. Good intentions.

Content 60

Content How To Marketing Education 60

Webbiquity SMM

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. Social is for customer service.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

MARCH 29, 2016

The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Use social media monitoring tools to make sure you don’t miss opportunities to engage. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. White papers. White Papers.

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

SEPTEMBER 5, 2017

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? White papers. What platform(s) align with the type of content you share?

Social Media 60

Social Media Strategy Brands How To 60

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Social Media Analytics.

Class 40

Class Skills Social Media Marketing 40

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. We covered the benefits of being active on social and what you need to pay attention to: tips and tricks, dos and don’ts.” — Rachel Young, Marketing Manager at Xylos.

B2B 145

B2B Survey ROI Metrics 145

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. networking. social networking. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Webbiquity SMM

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Findability 197

Findability Directory Social Bookmarking B2B 197

Sprout Social

APRIL 10, 2019

When people think social media, they often think “likes” and follower counts, right? But we’re not talking about vanity metrics here. Instead, social media industry analysis involves answering three specific points: What products is your audience currently interested in? What are the challenges and desires of your audience?

Analysis 100

Analysis Industry Social Media How To 100

Sprout Social

JANUARY 21, 2021

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting.

Social Media 140

Social Media Content Report WordPress 140

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Pam Moore

FEBRUARY 1, 2016

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). 10 Habits Highly Effective Social Media Marketing Leaders. 2016 Social Media & Digital Marketing Predictions . Influencer Marketing in a Nutshell.

Social Media 113

Social Media ROI How To Marketing 113

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. The important thing here is that you understand your own metrics. They change from one social network to the next, so never assume. You may find this hard to believe, but using emojis in your posts play a significant role in your social media engagemen t.

Social Media 148

Social Media How To Analytics Types 148

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Which explains a lot. iMedia Connection ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

NOVEMBER 6, 2013

Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 188

B2B Research Newsletter Conference 188

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. The important thing here is that you understand your own metrics. They change from one social network to the next, so never assume. You may find this hard to believe, but using emojis in your posts play a significant role in your social media engagemen t.

Social Media 60

Social Media How To Analytics Types 60