Metrics Small Business Social Networking White Paper 
Proactive Report
OCTOBER 21, 2013
2014 is almost upon us and many businesses are doing their planning for next year. One of the areas of concern to small businesses is how to measure their social media activity. Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources.
Pam Moore
SEPTEMBER 2, 2016
In my 20 years of business and marketing experience I have never heard a marketer exclaim, “I have so much time, resource & budget I don’t know what to do with it.” ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network.
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Pam Moore
JULY 17, 2017
Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have on the social web today is change. Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up.
Pam Moore
JULY 5, 2017
Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What content is converting to real business? 10 Google Analytics metrics you should be paying close attention to on a regular basis. 10 Ways to Stomp Random Acts of Marketing (white paper).
Pam Moore
MARCH 29, 2017
When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? Much of this comes from the fud that exists in the social ecosystem. Importance of aligning social media to business goals.
Pam Moore
SEPTEMBER 9, 2020
The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them.
Oktopost
OCTOBER 10, 2022
While visibility can be measured in many different ways, it’s most commonly tracked with these metrics: Viewability: The percentage of ads that were actually seen by the intended recipient. Engagement: The amount of people who engage with your brand across social networks. Work with Influencers. Final Thoughts.
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