Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Unmetric

JULY 2, 2019

LinkedIn, used by millions of professionals and organizations helps to keep an ear to the ground on what’s trending in the world of business. LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. This tool comes with a host of features to amplify your LinkedIn presence.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Influencer marketing tools for social listening. Influencer marketing tools for identification.

Influencer 110

Influencer Tools Marketing Software 110

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 90

Analysis Report Examples Tools 90

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $15 – $199 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

FEBRUARY 16, 2024

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. It is particularly essential for busy social media marketers who value their time. Why you need a YouTube competitors analysis tool ? You’ll see why in a moment.

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Webbiquity SMM

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Counts the circles in which you are included. 2) Circloscope.

Google 104

Google Tools Sample Samples 104

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. TikTok scheduling tools. TikTok analytics tools. TikTok tools for engagement. If not, it’s time to build one. As of 2021, TikTok had 78.7

Tools 111

Tools HootSuite Marketing Analytics 111

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool.

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Review Brands How To Analysis 125

Oktopost

NOVEMBER 16, 2023

Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 71

Analysis Data Sentiment Metrics 71

Ignite Social Media

JULY 10, 2019

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Also, we anticipate Pinterest’s metrics dashboard for organic and paid to get more insightful by the end of the year. At F8 , Facebook outlined the future of shopping via Instagram.

Trends 128

Trends Social Media Groups Groups 128

Pam Moore

SEPTEMBER 2, 2016

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Unmetric

AUGUST 28, 2019

To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. How important is a social media listening tool for brands?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Off-platform activity such as traffic from search engines or social networks can help you here, too.

YouTube 95

YouTube Engagement Metrics Analytics 95

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112

Metrics Social Media CPM CPC 112

Unmetric

AUGUST 19, 2019

Looking for mentions of your brand and the topics relevant to your business across these networks is like looking for a needle in a haystack. This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business. Discover trending topics .

Social Media 91

Social Media Tools Price Hashtag 91

Social Media Strategies Summit

FEBRUARY 1, 2024

Read on to learn how to run an effective social media competitive analysis. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools.

Analysis 184

Analysis Social Media How To Hashtag 184

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. And this is where social media monitoring tools come into place. Best of all? Start Your Free Trial.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

SEPTEMBER 9, 2019

Oh, and some tools to do the job. Choosing a competitor benchmarking tool. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

Social Media 123

Social Media Template Templates Skills 123

Ignite Social Media

JANUARY 24, 2020

To help gain better insight on whether users are still following brands on Facebook, we turned to our research tool, GlobalWebIndex. The chart below looks at the action of liking/following brands on a social network. We took a sample of 47 Facebook pages to see if we saw a similar trend. Facebook Brand Page Data.

Brands 181

Brands Sample Samples Facebook 181

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics.

Influencer 98

Influencer Brands Collaboration Authentication 98

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. How and why you measure social media engagement is critical for success. How and why you measure social media engagement is critical for success. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You can also benchmark your Twitter performance with your competitors using the tool’s competitor analysis.

Analytics 72

Analytics Tools Twitter Hashtag 72

Pixlee

NOVEMBER 20, 2018

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. . Trend #2: Influencer Relationships with Brands will be Strategic and Less Transactional. What does this mean for brands?

Influencer 75

Influencer Trends Brands UGC 75

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Since each network is unique, start by looking at content across each individual social network.

Analysis 138

Analysis Strategy Sentiment Comparison 138

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Sprout Social

MARCH 4, 2021

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. The following content curation tools can help you uncover valuable data that could inform your content strategy : 1.

Curation 138

Curation Data Content UGC 138

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. This list will show you how to unlock your tweets’ full potential.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind.

Social Networking 112

Social Networking Widget How To URL 112

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Key metrics here include impressions, engagements and click-throughs.

Data 120

Data Metrics Sentiment Analytics 120

Sprout Social

FEBRUARY 2, 2023

To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

Social Media 108

Social Media Insurance ROI Meme 108

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. Plus, share a list of five tools with the best NER capability.

Brands 84

Brands Sentiment Analysis Marketing 84

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. And then, the needle points to a free tool. While Google Alerts is a great tool, it indeed has some limitations.

Industry 52

Industry News Google Brands 52

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

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HootSuite Notification Hashtag Upcoming 117