Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

Research 77

Research Google Newsletter Curation 77

Webbiquity SMM

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. Image credit: CMI. But the average ratio is a stratospheric 411(!),

B2B 154

B2B Research Twitter Marketing 154

Social Media Strategies Summit

FEBRUARY 18, 2021

Given that social media trends keep changing constantly, it is important to keep up with the latest ones to stay at the top of your game. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. You will also find tips on how to leverage these social media trends to your advantage.

Trends 195

Trends Social Media Authentication Instagram 195

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. You get insights on what topics are trending on your competitor’s page and what makes them click with the audience. It gathers data on several key metrics. Currently, every social media platform’s engagement highly depends on popular trends.

Analysis 52

Analysis LinkedIn Research How To 52

Keyhole.co

APRIL 26, 2023

You can’t bear to ignore these metrics because they essentially help you chart your growth on TikTok. Before we tell you what metrics you should focus on, let’s start with the fundamentals. TikTok analytics are metrics that depict the success of a TikTok account. What is TikTok analytics?

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. You saw a trending reel and the jaw-dropping likes on it. But first, let’s start with the basics!

Metrics 52

Metrics Analytics Instagram Hashtag 52

Keyhole.co

SEPTEMBER 13, 2023

Maybe you’re not using trending hashtags — or at least the relevant ones. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. To help you, we compiled a guide on how to find and use trending hashtags on Instagram for better visibility.

Hashtag 52

Hashtag Trends Instagram UGC 52

Convince & Convert

JULY 23, 2014

New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

B2B 165

B2B Research Video Marketing 165

Likeable

DECEMBER 21, 2021

This trend, along with influencer marketing, video content, and mobile optimization, will continue to be a huge part of the new year. so be sure to do the research before going all-in. The post Predictions for Social Trends in 2022 first appeared on Likeable. A variety of options are available based on your needs (Need content?

Trends 90

Trends Mobile Influencer Metrics 90

Keyhole.co

MARCH 14, 2023

A unique and helpful feature that Iconosquare offers allows you to compare influencers based on follower and engagement metrics. provides you with metrics like most of the other Instagram analytics tools mentioned in this list offer. Start your free trial and get the metrics you need. Price: $49 – $79 per month 6.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

The Realtime Report

JUNE 21, 2019

Is Your Business Using All 4 of These Core Customer Experience Metrics? To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Just how important is it to “wow” customers these days?

Metrics 79

Metrics Aggregator Price Loyalty 79

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers. We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers.

Trends 94

Trends Buy Cost Team 94

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 98

Research How To Marketing Price 98

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Ignite Social Media

JULY 10, 2019

According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. Also, we anticipate Pinterest’s metrics dashboard for organic and paid to get more insightful by the end of the year. Pinterest & Instagram Rival for Shopping.

Trends 128

Trends Social Media Groups Groups 128

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag research tools 7.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. Before you start creating content, you need to do your market research and create a plan. If you laid a proper foundation, you already know what metrics to measure by and what actions to track. What does that really mean?

Startup 97

Startup Content Marketing ROI 97

Writtent Blog

DECEMBER 20, 2023

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.

Strategy 98

Strategy Content How To Marketing 98

Buffer Social

AUGUST 1, 2023

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. On the flip side, we had to make sure we could deliver a product that was aligned with the trend.

Trends 75

Trends Products Retail Influencer 75

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. Here are some key ways in which AI analytics is benefitting businesses today.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

FEBRUARY 24, 2018

Mark also highlights that engagement is a key metric. Instead we look at different metrics that determine how engaged our audiences are. Had I only been focused on engagement metrics to make Mark Zuckerberg and the Facebook news feed algorithm happy, I would have never landed such an amazing client.

Feed 167

Feed Feedly Metrics News 167

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? So, if you want to connect with potential buyers, it’s crucial to incorporate social media in your intent data research.

Data 124

Data B2B How To Metrics 124

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. If you try only one thing on this list of trends, do this!

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

MAY 18, 2023

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Social media copywriting varies greatly by industry and brand.

Social Media 127

Social Media Template Templates Skills 127

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. What are the metrics that drive your business? Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Sprout Social

MARCH 25, 2024

Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Dig into original research and analytics to find out key characteristics of your potential customers. What does your ideal buyer look like?

Hashtag 90

Hashtag Instagram Engagement Brands 90

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. The competition is getting heavy! SoundCloud.

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Through this monitoring and research, health brands can better understand effectiveness and potential risks. Share of voice metrics you should know Here are a few SOV metrics worth tracking.

Social Media 59

Social Media How To Metrics Sentiment 59

Ignite Social Media

JANUARY 24, 2020

While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. To help gain better insight on whether users are still following brands on Facebook, we turned to our research tool, GlobalWebIndex. Facebook Brand Page Data.

Brands 181

Brands Sample Samples Facebook 181

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Research their content strategy Once you have a shortlist of competitors, look at their online content. What is competitor analysis in marketing?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a. your influencer’s.

Influencer 107

Influencer Marketing Collaboration ROI 107

agora pulse

AUGUST 17, 2020

Step 1: Identify your social media marketing goals and metrics. Consequently, metrics you want to keep an eye on may include: Traffic (especially from social media channels). Unlike the above metrics, this one should be going down. Most of those metrics should be measured long-term. How to Create a Social Media Strategy.

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Social Media Strategy Marketing How To 171