measurepr-recap-measuring-content 
Waxing UnLyrical
AUGUST 15, 2017
In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! But you can come close when you marry your target audience with stories that entertain, inform and serve their needs #measurepr.
Waxing UnLyrical
OCTOBER 28, 2016
For now, let’s catch up on #measurePR. The October 13th edition of #measurePR focused on measuring content. Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. Have a content plan.
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Waxing UnLyrical
JUNE 26, 2015
In line with our June theme (content! content!), the June #measurePR chat followed suit. With four great guests on hand, we began to chat about measuring content. As publisher@commPRO the mission=empower our community thru content. Content and communications has always been a part of the equation.
Waxing UnLyrical
NOVEMBER 2, 2017
The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.
Waxing UnLyrical
MAY 10, 2017
The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. measurePR pic.twitter.com/XqP6zgpQTi. — @Serena (@Serena) April 13, 2017. measurePR [link].
Waxing UnLyrical
JUNE 5, 2018
Where has #measurePR been, these last few months, you ask? As in, we held the chats, but didn’t get to post the recaps because, well, #life. So now you get not one, not two, but THREE chat recaps below. measurePR March 2018. MeasurePR You get takeaways on day 1 so its fun to learn. measurePR April 2018.
Waxing UnLyrical
JUNE 21, 2017
In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. I describe them as milestones, not finish lines #measurepr.
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