Direct Marketing Observations

NOVEMBER 16, 2010

So how does the apply to social media marketing or even digital marketing? The passenger views a YouTube video on what is being sold inflight. Tags: Marketing Social Media marketing. Example #1. Let’s say you got the passenger to view what was on page 26 by tweeting the link. Would we call that enagagement?

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

MARCH 21, 2011

This past Friday, YouTube created the YouTube Person Finder a channel that is aggregating video messages from the victims and the people affected by the massive earthquake and tsunami that hit northeastern Japan more than a week ago.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

MARCH 29, 2011

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. Tween sensation Rebecca Black will see her parent-financed video “ Friday &# beat Justin Bieber’s “ Baby &# for most disliked YouTube video within the next few days, if not hours, reports ReadWriteWeb. This is your brain on Rebecca Black.

Meme 162

Meme Content YouTube Report 162

Direct Marketing Observations

SEPTEMBER 4, 2015

If you, as a digital marketer still don’t know what that value is, well then, shame on you. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

MAY 13, 2011

Yet one of the points that he made and its one that I have maintained for a while now is this: Social might be the cool new alternative to a static web presence but what If Facebook, Twitter and Youtube go away tomorrow? I know it seems farfetched, but the point is, what would you do? And it’s simple really.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

NOVEMBER 2, 2012

Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame. Which sadly, is usually the case.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “View our Youtube videos and share them&#. But we weren’t competing for the same eyeballs and ears, so it didn’t matter. We took the basic concept of a tweetchat and made it our own. See what I mean?

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MAY 26, 2010

Tags: SEO/SEM YouTube social media Video.

Social Media 200

Social Media Campaign SEO YouTube 200

Direct Marketing Observations

APRIL 19, 2010

Create video on YouTube. Comment on YouTube. Tags: Social Networking Social Networks Facebook YouTube Twitter social media flickr marc meyer education social networking and children monitoring and listening youth. We are, and they are, consumers of media and creators of it. They can: Text with their phone. Online Chat via AIM.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 28, 2016

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent?

Forums 100

Forums Conference YouTube Groups 100

Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will. So you can keep reading to see what will might happen to you. Plateau #1. You’ve created a blog and have added a few posts.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. Thus the expectations and assumptions would be “Well if it’s that easy to set up-it must be that easy to make it work…” Notice I said a presence.

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

FEBRUARY 9, 2010

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. No one had heard of blogs.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JULY 6, 2010

Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JUNE 2, 2011

The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. When social first came on the scene, the amount of networks were few and far between. Eventually more and more copycat type of networks emerged as the boom spread far and wide.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

MAY 5, 2016

How bout the YouTube video of athletes behaving badly? What does an org do about the athlete who posts Instagram pics of their party life? What do you do about the athletes who dis another player or team via Twitter? What do you do? Who do you blame? Do you blame them? Because you know, we live in a transparent world now.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MAY 5, 2016

How bout the YouTube video of athletes behaving badly? What does an org do about the athlete who posts Instagram pics of their party life? What do you do about the athletes who dis another player or team via Twitter? What do you do? Who do you blame? Do you blame them? Because you know, we live in a transparent world now.

Sports 100

Sports Social Media Policies Team 100

Direct Marketing Observations

MARCH 16, 2015

You can rate your experience via Yelp or you can Video or take pics of how bad the experience was via YouTube or Instagram. You can voice your displeasure immediately in 140 characters or less on Twitter. Clearly the customer now has a voice; and that scares the crap out of really large brands as well as small and medium sized businesses.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

AUGUST 25, 2011

What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? Without technology, how would we connect with people? The phone, the written word via snail mail, and or lo and behold… face to face? What happens? Life goes on.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

MARCH 1, 2012

Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest. Metas matter but not in the sense that we were all told or taught years ago. Metas are your descriptors of you and your company.

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

APRIL 13, 2012

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. Marketers consider it to be the one worthy metric. Same with Twitter, Facebook, Youtube and traditional blogs.

Brands 166

Brands Metrics Survey Advertising 166

Direct Marketing Observations

MARCH 3, 2011

Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalous or malicious or of someone getting hurt. It’s simply about the many uses of glass.

Video 219

Video Comments Company YouTube 219

Direct Marketing Observations

MARCH 23, 2011

She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes. The song’s video was uploaded to YouTube last month and received roughly 1,000 views in the first month. No big deal right? Then something happened. The video went viral. Really viral. 38 Million Views.

YouTube 138

YouTube Trends Video Twitter 138

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. Video -The number of videos viewed on YouTube every day is 2 billion. It’s cool to think about the future. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope.

Social Media 180

Social Media Smart Phone Apple Video 180