Ari Herzog

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How to Spot Bad Marketing Firms on Twitter

Ari Herzog

Describing themselves as search engine optimization and web development specialists who possess “online brand and marketing expertise,&# it is curious that a British marketing company named Essential lacks basic Twitter familiarity. But they know little about the social aspect of marketing.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. I will continue to seek out new connections who are strategically aligned with my interests and passions in social media marketing, open government, and social change. Twitter in 2013.

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19 Twitter Best Practices That Show the Real You

Ari Herzog

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I joined Twitter 6 years (and 32,951 tweets) ago today. Thanks to Twitter & my Twitter friends for six always interesting years.

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The Purpose of Twitter

Ari Herzog

Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. I instantly smiled at the metaphor and began attributing him in my digital marketing courses. ariherzog The very nature of Twitter makes all users, even the social media all stars, ephemeral.

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CASE STUDY: How JetBlue Listened on Twitter

Ari Herzog

JetBlue’s Twitter team suggested I call their toll-free phone number and explain my situation. When I teach digital marketing classes, my students routinely ask me why they should tweet and how businesses should use the channel for customer service. I usually tell them the case study of Comcast on Twitter. Got a question?

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Why to Save and Share Twitter Testimonials

Ari Herzog

Favoriting is not a new Twitter concept — but it kicked off last year when you were able to instantly tell the writer of the tweet that you liked it. Think of a Twitter favorite as a Facebook like. Please continue reading Why to Save and Share Twitter Testimonials and leave a comment if inspired. Got a question?

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10 Twitter Tips to Make Friends

Ari Herzog

Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. This is a hidden gem amongst the abundance of Twitter tools out there. I find this the most useful Twitter tool out there.

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