Janet Fouts

JULY 30, 2021

This week’s guest, Laura DiBenedetto founded Vison Marketing , an award-winning marketing agency at the age of 19, and took the marketing world by storm. Practical Tools for Bringing Your Dreams to Life. Today she is known as America’s Happiness Coach and the #1 Bestselling Author of The Six Habits.

Applications 132

Applications YouTube LinkedIn Instagram 132

Janet Fouts

OCTOBER 15, 2012

It’s also a great lesson in how marketing on and offline has changed. Clearly Red Bull understands the value of entertainment content and leverages various online tools to maximize the viewer ship of these events, they have their own web TV channel called RedBullTV. ” The jump itself is truly amazing.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

APRIL 13, 2011

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

Guidelines 121

Guidelines Widget Marketing RSS 121

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Data from research tools like these are particularly flawed. It’s not entirely accurate to use tools that judge sentiment as a data point either.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

AUGUST 14, 2019

We’ve been friends for years, and seen the changes in social media marketing from what used to be seen as a marketing tool to people actually want to communicate with each other, and how moving from the hustle of a marketing agency has changed his outlook on work and life.

B2B 121

B2B Publishing List Social Media 121

Janet Fouts

AUGUST 31, 2016

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either.

Content 77

Content Marketing Tools Tips 77

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. Data from research tools like these are particularly flawed. We think we’ve got the best possible answer to the problem.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

OCTOBER 9, 2014

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. It may be tempting to fill in the calendar with all the marketing info you possibly can and call it a day. All good right? Yes and no. Schedule it in Sprout Social or Hootsuite and you’re done.

Content 139

Content Curation HootSuite Template 139

Janet Fouts

JANUARY 19, 2016

4 things you need to do to make 2016 the year you rock content marketing.

Content 70

Content Marketing Tools Tips 70

Janet Fouts

AUGUST 27, 2018

I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve. I’ve often coached people in how to take a mindful approach to how they market and run their businesses. Over the last few years, I have been working double time.

Social Media Management 104

Social Media Management Team Study Meeting 104

Janet Fouts

APRIL 11, 2016

Facebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size.

Facebook 70

Facebook Tools Marketing Social Media 70

Janet Fouts

AUGUST 26, 2016

The fe3ar of missing out and the influence of our friends and connections is a powerful tool for businesses to market to us. Are we still in high school or what?

Influencer 70

Influencer Tools Marketing Tips 70

Janet Fouts

JANUARY 14, 2013

Next week, on Tuesday January 22 at 1 PM PST I’ll conduct a short 45 minute web class just for people who work in sales and want to understand how to efficiently use social media tools to learn more about their market, turn prospects into leads, monitor the competition.

Social Media 144

Social Media Class Consultant Course 144

Janet Fouts

AUGUST 29, 2011

Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. Think about your marketing plan (tell me you have one). Nobody creates a marketing plan without a lot of work right? Evaluate your market. Not a very efficient way to market your business… 4.

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

AUGUST 3, 2015

It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. I am planning on re-downloading the Twitter cards getting started bundle and re-evaluating how I use these tools going forward.

Analytics 70

Analytics Eventful Metrics Twitter 70

Janet Fouts

JULY 28, 2013

The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. This conference brings together business leaders, agency execs and their teams with keynotes and expert panels, as well as solutions providers and their tools, all in a dynamic, community-based setting. See the full agenda here.

Conference 133

Conference Feed Feedly Social Media 133

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

JUNE 14, 2011

I’ve asked TechSoup rock stars Rik Panganiban and Evonne Heyning and grassroots fundraiser extraordinaire Lisa Truong from Help a Mother Out to tell us how they make effective use of social media tools to get that ongoing interaction that keeps them coming back, supporting your cause and sharing with their friends. July 5 – 1 pm PT.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

FEBRUARY 12, 2014

Any good sales person gets to know their market first and how their product solves their pain points. They’ll set up listening tools to hear what the crowd has to say and what their needs are too. ” without ever knowing anything about the person, what they need, or warming up the prospect with some friendly remarks first?

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

OCTOBER 25, 2010

Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools. Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

MAY 8, 2012

They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels. How to set up listening tools to do a lot of the work for you. They WANT to use social media effectively.

Social Media 132

Social Media Team Social Networking Issues 132

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. Any Marketer worth her salt knows that pretending to be the CEO and writing tweets–god forbid commenting as– the CEO is social media poison. Give them the tools to work smarter. They were ignoring her. CXO’s are busy.

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Janet Fouts

SEPTEMBER 5, 2011

Get some good tools. Set up good social listening tools. These can be set up to listen for mentions of you, your business, your competitors and your market. Let these tools bring the news to you. Then decide if more time is warranted. You’ll see what networks work for you and which don’t.

Social Media 127

Social Media HootSuite Energy Applications 127

Janet Fouts

MAY 30, 2012

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Search Marketers must know the details to properly advise clients. Beth Kanter.org. Beth Kanter.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

JANUARY 3, 2012

We are already working with a number of non-profits to help them understand social media tools and techniques. in 2012 we plan to increase our pro-bono work through interactive training for nonprofits, particularly in inbound marketing practices and of course, using social media. Add your thoughts in the comments!

Training 112

Training Meme Small Business Social Media 112

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. With a panel of professionals like these women it wasn’t a surprise to hear they all struggle with time management and balancing professional and personal interests or that they are constantly experimenting with tools and networks to fine-tune their personal brands online.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? We also invest in the tools we need to be able to drill down to the nuts and bolts quickly so we don’t have to do all this work by hand anymore. Is influence based on number of connections?

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? A potential employer can use a variety of tools to see how well you manage your personal brand online. Run some of the evaluation tools below to determine what somebody sees when they look you up. This is a brand new tool to see how engaged your Facebook page is with your fans.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

NOVEMBER 3, 2010

I’ve been building out a series of online courses that teach people how to use social media networks and tools and my WordPress Class series is the tip of the proverbial iceberg. I’m doing a little market research. I also want to know more about what format you want to learn in. Step by step tutorials?

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

APRIL 5, 2012

To me it seems like a marketing ploy to put the reach as the one big graph in your “insights” tab and not the “people talking about” tab. This little tool is available only to “qualified accounts” who are then guaranteed that their content will be seen by 75% of their fan base. Why am I suspicious?

Facebook 191

Facebook Metrics Organization Applications 191

Janet Fouts

JANUARY 4, 2011

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. Maybe it’s a bit naive or nostalgic to think business must develop true community to succeed with social media as a marketing tool. They’re businesses.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

DECEMBER 2, 2011

Currently few social media management tools offer Google+ support, though Hootsuite will be soon. They participated in the land rush to get their Google+ pages defined and then many of them went right back to traditional marketing methods. If someone unfollows your page then your page automatically unfollows them. Apply here.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

JANUARY 19, 2012

I speak a lot about Google+ as a tool for business. This includes the CEO, the marketing team and your engineers. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. YOu hire the best and the brightest right? Customer support.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

SEPTEMBER 22, 2010

People hire me to watch out for them and find new opportunities to engage and new tools and it’s all candy to me, but it shouldn’t be for anybody who wants to run a business that isn’t around social media now is it? I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

JUNE 23, 2011

If you’re using Twitter to market your practice, work on showing authority in your area of expertise. Here’s a list of a few more advanced social media listening tools. Engage other users on topics that create an affinity between you. That hot start-up CFO is into sailing and so are you? Imagine that.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

JANUARY 10, 2013

Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. With social media listening tools you can stay a step ahead of industry news, public perception of the industry and of your own products. Understand competitors, their products and markets.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144