Dave Fleet

JULY 5, 2010

Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Tags: measurement monitoring social media tools Sysomos.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

OCTOBER 31, 2011

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. Section Two walks through 23 use cases of social CRM (based on Altimeter’s 18 social CRM use cases , with a few extras thrown in), dividing them into six groups: Social Marketing. Social Sales.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

APRIL 4, 2011

Google usually comes up with pretty good April Fools jokes, and this year was no exception as it ‘announced’ Gmail Motion – a non-existent new tool that lets you control your Gmail using gestures. Turning April Fools into reality. Quora: Why hasn’t another product disrupted and replaced Craigslist?

Reputation 247

Reputation Facebook Engineering Google 247

Dave Fleet

SEPTEMBER 7, 2010

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. We need to reach our target market in the place they inhabit. Therefore, we should create a Facebook page.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

OCTOBER 29, 2010

The rise of spacial marketing. The bottom line is that many marketers on Facebook are paying insufficient attention to content design while paying undue attention to creative design. Specific initiatives can draw people to engage directly on your page (contests, for example). Shift your budget.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

MAY 25, 2011

Compete’s response: Hi Dave, Thanks again for reaching out, we’re happy to have you publish our dialog and are open to answering your questions about our tools and how it relates to the industry. Thanks, Dave. Though I would request that you include your follow-up question to provide context to our reply.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JULY 26, 2010

Employee Social Influence Marketing Guidelines. Policy Tool for Social Media. Social Media Participation Policy. Communication (Blogging) Policy. Porter Novelli. Blogging & Social Media Policy. Social Media Guidelines. Robert Scoble. The Corporate Weblog Manifesto. Blog Assessment. New Media and the Air Force. Shift Communications.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

APRIL 28, 2011

I read a lot of business books – you know, the kind focused on how to market, or plan, or manage better. So, when I started to read Robin Sharma’s “ The Monk Who Sold His Ferrari ,&# I wasn’t sure what to expect. Is The Monk Who Sold His Ferrari worth a read? I certainly enjoyed it.

Review 344

Review Types Examples Tips 344

Dave Fleet

OCTOBER 14, 2010

Senior marketing decision makers have often spent their whole careers thinking in terms of public relations (sometimes corporate and marcom), advertising, internal communications and, more recently, digital communications. Many marketers have spent many years operating using a campaign model. Silo-busting. Educate your clients.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

SEPTEMBER 7, 2011

Visibli and RowFeeder are two great tools for helping with this). Think beyond your marketing terms, and towards what people are searching for. Opinion pieces? What time of day works best? Think “Search&#. What are you doing to ensure you “own&# the first page of search results when you make an announcement?

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

JULY 18, 2011

Social CRM is a buzz term right now, but even if you’re not ready to go to that extent, there are plenty of tools that let you view your past interactions with people online and begin to move in that direction. If you can, take the time (and/or money) to do the research to identify those needs. Structure for scale.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Tags: marketing social media strategy. Listen; engage; develop. Do you agree?

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. I got my first ‘adult job’ 18 years ago.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. This shift is particularly noticeable in the consumer goods space, where economic factors and the overall health of the sector are coming into play: Marketing budgets are shrinking.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

FEBRUARY 11, 2013

Freed from the restrictions of a coordinated program, local markets can respond nimbly to local market conditions. This model eschews local market teams in favour of one centrally-led team. Pros here include control over global marketing campaigns, coordinated messaging, and efficiency in operation. One core team.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. I got my first ‘adult job’ 18 years ago.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Market intelligence and insights. Analyzing an inherently integrated, multi-dimensional set of tools in any other way leads to an incomplete picture. Top-of-mind awareness. Improved customer service and retention.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397