Social Media Today

JANUARY 31, 2024

The guide provides marketing-specific insights based on Pin trends.

Publishing 159

Publishing Marketing Trends 159

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Hashtag 115

Hashtag LinkedIn Trends Analytics 115

Jon Loomer

AUGUST 25, 2017

Branding and traffic are at the core of a publisher’s goals. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. The testing grounds for where these logos will be surfaced are within Search and Trending.

Publishing 149

Publishing Trends Facebook Library 149

Social Media Today

MARCH 10, 2021

Snapchat has published a new report which looks at the rising influence of Gen Z, and the technology trends that will shape the future.

Trends 212

Trends Research Influencer Report 212

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257

Research Report Social Media CPM 257

Social Media Today

MAY 10, 2023

Sports discussion is on the rise on TikTok - which could present new opportunities for marketers.

Sports 158

Sports Publishing Report Trends 158

Social Media Today

MAY 10, 2023

Sports discussion is on the rise on TikTok - which could present new opportunities for marketers.

Sports 147

Sports Publishing Report Trends 147

Social Media Today

JANUARY 8, 2021

Facebook has published its state of gaming report for 2021, which highlights a range of key opportunities for marketers.

Trends 218

Trends Facebook Marketing Report 218

Ignite Social Media

OCTOBER 14, 2021

incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. There are several common features across the different social media networks and a few new trends that bubble to the top. With over 230 million digital buyers in the U.S., 1) Digital Storefronts for Direct Purchases.

Trends 181

Trends Hosting Team Resources 181

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Publishing 62

Publishing Social Media How To B2B 62

Social Media Today

AUGUST 19, 2019

Snapchat has published a new report which provides insights into car buying trends among Snapchat users.

Automotive 166

Automotive Publishing Report Platform 166

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy.

YouTube 139

YouTube Trends Strategy Content 139

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Buffer Social

NOVEMBER 28, 2023

The only exception was some light proofreading before publishing. Monitoring this over a longer period could provide insight into real performance trends. This trend recurred throughout the week, with practical skill-building content significantly outperforming sophisticated but more passive consumption pieces. 

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Writtent Blog

DECEMBER 20, 2023

You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.

Strategy 98

Strategy Content How To Marketing 98

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. Trending topics on Twitter are determined by the platform’s algorithm.

Trends 130

Trends Twitter How To Hashtag 130

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

Likeable

JANUARY 6, 2021

but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies , and prepare to make big pivots at any minute second. Keep reading to find out the four trends that we think will define 2021 on social media. If you’re reading this, congratulations—you made it to 2021! .

Trends 128

Trends Social Media Forums Groups 128

Oktopost

MAY 23, 2023

This is the practice of putting old, previously published content to use elsewhere. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. But social conversations and trends occur in cycles.

Social Media 91

Social Media Content Marketing ROI 91

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Proactive Report

DECEMBER 4, 2018

Keep these three important trends in mind while you work on how to improve your results next year. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals.

Trends 75

Trends Content Marketing Patterns 75

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. TikTok didn’t invent influencer marketing.

Trends 145

Trends Influencer Strategy Hashtag 145

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Rival IQ is becoming popular for competitive analysis in social and other marketing channels.

Analytics 240

Analytics Publishing Social Media Tools 240

The Realtime Report

JANUARY 19, 2020

The Future of Digital Marketing: Top Tips for a Successful Strategy. Digital marketing is an ever-changing field, and you have to be constantly searching for new trends to make it work to your advantage. To learn more, check out five trends that will affect the future of digital marketing in 2020 below!

Strategy 204

Strategy Tips CPM Marketing 204

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Using Other Digital Marketing Tactics on Your Social Media Platforms. Publishing Excessive Amounts of Content.

Social Media 200

Social Media Marketing Trends Communities 200

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Ignite Social Media

AUGUST 20, 2020

To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies! The post Social Media Memes for Marketers appeared first on Ignite Social Media Agency. Source: Life @ IMI.

Meme 190

Meme Social Media Marketing Upcoming 190

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. Major algorithm changes over the years have devastated publishers and others that rely on social traffic for their business model. But they’ve also required changes from social media marketers. There were five.

Social Media 172

Social Media Facebook Marketing Proposal 172

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. In this guide, we’re diving into the essentials of B2B influencer marketing.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in. To do this, they tap into Tagging.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106