Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Here’s a quick overview of some of our most notable listening tools. But how do you know which online reputation service is the best fit for your needs?

Reputation 90

Reputation Brands Sentiment Survey 90

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. We’re breaking down key fall trends so you can get inspired for #pumpkinszn. And, sentiment about pumpkin spice is 69% positive.

Marketing 100

Marketing Sentiment Apple Trends 100

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. Then, you can tag and export those messages to analyze trends.

Review 125

Review Brands How To Analysis 125

Hootsuite

FEBRUARY 5, 2024

There’s no way to export the data into a report, but it gives you a good basic overview of your Instagram results. View your content overview, including accounts reached, engagements, total followers and content shared. Select your Instagram Overview (if you haven’t already, follow these steps to connect your account ).

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

APRIL 26, 2023

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Overview The Overview tab is the first tab under Analytics, showing a snapshot of your TikTok profile performance. As the name suggests, it gives you a quick overview of your overall engagement.

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

MAY 16, 2023

Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns. Market research Media monitoring is a great source for insights into target audiences and industry trends.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

FEBRUARY 6, 2023

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. Overview The Overview tab is the first tab under Analytics, showing a snapshot of your TikTok profile performance. As the name suggests, it gives you a quick overview of your overall engagement.

Analytics 52

Analytics Overview Hashtag Metrics 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

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B2B Company Social Media Marketing 52

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with competitors. This can help spot trends, patterns and optimize your social media presence. . Also, the loading time is reportedly slow.

Tools 98

Tools Social Media Sentiment Price 98

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Probably not!

Industry 52

Industry News Google Brands 52

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Predict trends on any channel. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. The data is broken down into three tabs: overview, audience analysis and post trends.

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Facebook Sample Samples Sentiment 107

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Toggle between Overview, Reach, Engagement, Audience, and Revenue. Tap YouTube Studio.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

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Report Social Media Metrics Team 127

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The tool helps you manage your social media accounts with the help of market insights. Try Keyhole for free 2.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

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Data Metrics Sentiment Analytics 120

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. It’s a marketing channel, but it’s also a customer service channel. Customer service representatives often have their own set of tools for managing questions on social, but that doesn’t mean social marketers are exempt from listening to their customers’ commentary on social. Click To Tweet.

Brands 194

Brands Sentiment Influencer Survey 194

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. For that, you need to add Facebook competitor analysis tools to your marketing arsenal.

Analysis 52

Analysis Tools Facebook Sentiment 52

Keyhole.co

NOVEMBER 30, 2022

For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. Brandwatch: A brief overview. One such social media analytics and management tool is Brandwatch. What makes it a great Brandwatch alternative?

Social Media 52

Social Media Analysis Sentiment Analytics 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

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Skills Sentiment Team Press Release 124

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. Add Context to Your Data.

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Template Templates Report Social Media 112

Keyhole.co

JANUARY 5, 2023

Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing. Besides competitors’ performance, you can also track trending conversations and brand health.

Analysis 52

Analysis Instagram Tools Sentiment 52

Keyhole.co

MARCH 3, 2023

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? In this guide, we’ll walk you through the basics of Reddit, covering the layout, jargon, and types of users—and give you the actionable advice you need to make the most of this incredibly popular, yet underused social marketing platform.

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Reddit Marketing Lurker Posterous 52

The Realtime Report

FEBRUARY 12, 2017

From this data, a few market trends have developed on key benefits and areas in need of improvement across the marketplace. Users mention that these dashboards help marketers determine if campaigns are successful early on and create the validation to show managers and directors that their social media efforts are working.

Analytics 107

Analytics Meeting Tools Sentiment 107

Keyhole.co

MAY 24, 2023

At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. Identify market gaps Discover gaps in the market that your brand can fill.

Analysis 52

Analysis Types Tools Price 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

APRIL 18, 2023

This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. Identify emerging trends: Tracking Instagram metrics can help brands identify the latest trends, opportunities, and areas for improvement.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

Hashtag 52

Hashtag Analytics Tools Price 52

Sprout Social

MARCH 21, 2019

Audience & trend analysis. Influencer marketing research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.” Influencer marketing research. We just look for individuals trending around certain topics that align with our clients’ brands. Sentiment research. Tactical differentiation.

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Sentiment Research Influencer Analysis 93

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. And for those new to the industry, seeking guidance from online resources or marketing books for beginners can be a game-changer. So, don’t skip this step.

YouTube 52

YouTube Video How To Sentiment 52

Sprout Social

MARCH 21, 2019

Some of these tools will also help you identify trends and keep track of how your competitors are performing. Get a clear overview of your overall impressions through these reports. Use the Twitter Trends Report to discover trending topics and hashtags across the platform. Sprout Social. Union Metrics.

Analytics 104

Analytics Twitter Tools Strategy 104

Digimind

OCTOBER 29, 2019

Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it. Being aware of social trends and insights in the competitive environment will add value to the development process. Take drug development, for example.

Pharmaceuticals 41

Pharmaceuticals Industry Sentiment Overview 41

Digimind

OCTOBER 29, 2019

Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it. Being aware of social trends and insights in the competitive environment will add value to the development process. Take drug development, for example.

Pharmaceuticals 40

Pharmaceuticals Industry Sentiment Overview 40