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How Professional Sports Teams Can Use User-Generated Content and Influencer Marketing

Pixlee

The sports industry took a major hit in 2020. According to Statista , the US sports industry lost $2.2 During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. Many fans simply enjoy the chance to be acknowledged by their favorite team on social media.

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Sports Teams: Times Have Changed, Adapt!

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Sports Teams: Times Have Changed, Adapt! And try NOT to think like a marketer for a change, and try NOT to use your buzz words and tautologies. Rarely are reactionary decisions the correct ones.

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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. There is more equipment than ever to capture, process and distribute content.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. sports grew 417%. Where were these mobile ads leading viewers?

Mobile 170
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

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The Power of Mobile

Convince & Convert

With the Internet in your pocket, at almost anytime in darn near any location (subways, wine caves and most airplanes be damned) you can summon information to settle a debate or sports bar argument in a moment’s notice. Only your mobile phone can do that. That’s the power of mobile, and we are just getting started.

Mobile 116
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Video background plays when you open another app on your mobile device.

YouTube 154