Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 103

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. Meet #Yardrunners 2021: former student-athletes turned pharmacists, entertainers, engineers, entrepreneurs, and the world’s next leaders coming out of Historically Black Colleges and Universities. Meet the new Airbnb for a new world of travel. ?

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Reputation Sentiment Loyalty Nielsen 88

Sprout Social

AUGUST 8, 2022

According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there. This includes a dedicated intro-maker with tons of pre-built templates and transitions. Translation? HypeAuditor.

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YouTube Tools Analytics SEO 99

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. This is troubling because according to the Sprout Social Index TM , 41% of social marketers say they need buy-in from their leadership teams in order to make a greater business impact with their strategies.

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Report Social Media Metrics Buy 104

Sprout Social

FEBRUARY 2, 2023

Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. The consistency allowed Cheyanne Rains, Figo’s Social Media Coordinator, to develop her own social media video template to make video creation more efficient.

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Social Media Insurance ROI Meme 106

Sprout Social

JANUARY 11, 2023

Picture this: You’re in a meeting with top executives and stakeholders. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. Example: sentiment). For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above.

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Template Templates Social Media Brands 121

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

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Video Social Media How To Trends 123

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Shoppable social ads have also, in the words of Meagen Johnson at Havas Media , “collapsed the marketing funnel”.

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Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

APRIL 15, 2024

Having a crisis management plan in place helped company leaders meet regularly and communicate any new public health information to employees. Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies.

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Press Release Banking Reputation Marketing 88

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

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Template Templates How To Tourism 145

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important?

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Loyalty Brands How To Discount 84

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

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Analysis Social Media ROI How To 86

Hootsuite

OCTOBER 28, 2019

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.

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Metrics Social Media CPM CPC 112

Oktopost

MAY 12, 2024

While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. Social media governance is processes and policies that regulate social media posting and commenting activity for marketing teams. On social media, many messages are amplified.

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Company Social Media Guidelines B2B 62

Social Media Strategies Summit

FEBRUARY 27, 2024

Tools like Hootsuite and Sprout Social can crawl multiple social platforms, seek out untagged mentions of your brand, and even analyze the sentiment behind each post. But it gets (a little) easier if your social media team can lean on a bunch of templated responses to frequently asked questions. Image source That’s a tough task.

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Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Use feedback as a marketing asset Did you know Google reviews work as social proof? How to automate Google review management Automation is the backbone of modern marketing — especially when it comes to streamlining processes and executing tasks at scale.

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Review Google Brands Sentiment 83

Hootsuite

APRIL 11, 2023

You’re meeting or exceeding your goals, and you’re at least on pace with the competition. Source: Hootsuite Analytics Try for free now Looking at your social share of voice and measuring social sentiment are also important ways of understanding and measuring your success. SWOT stands for: Strengths. Weaknesses.

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Analysis Social Media HootSuite Tips 105

Hootsuite

AUGUST 24, 2021

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. or “Does the product meet your expectations?”.

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SMS Survey HootSuite Sentiment 110

Sprout Social

SEPTEMBER 14, 2022

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. A social-first brand strategy opens the door to increasing market share and customer loyalty. Let’s get into it. What is a brand strategy?

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Strategy Brands How To Template 97

Hootsuite

MAY 5, 2021

Social media has become a critical marketing and communication tool for companies of all sizes. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Marketing automation: Adobe Marketo Engage. As can the number of stakeholders.).

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Social Media Management Social Media HootSuite Tools 145

Oktopost

JUNE 5, 2023

Countless marketing teams have wiled away many hours on this debate, waiting for some lightning bolt of clarity to strike. By keeping your email and social media separate, you’re preventing those insights from drawing together and creating a single, sweeping picture of your market. For social media marketing, the benefits are obvious.

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Social Media Marketing ROI Campaign 84

Hootsuite

MAY 17, 2021

Bonus: Get a free social media report template to easily track and measure performance against your KPIs. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. For example, during a monthly check-in, you should be able to determine how close you are to meeting the goal.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Discover how big companies use social media to meet—and in many cases exceed—customer expectations. Gauge customer sentiment.

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Examples Company Social Media Apparel 145

Hootsuite

APRIL 2, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You can use the customizable templates to track, analyze, and monitor your performance on each social network. Key benefits : Analyze brand sentiment and customer demographics in real time. Talkwalker.

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Analytics Social Media Tools HootSuite 145

Sprout Social

JULY 12, 2023

AI customer service is the use of AI technologies like machine learning, natural language processing (NLP) and sentiment analysis to provide enhanced, intuitive support to current and future customers. Analyze customer sentiment Customers are spoiled for choice and difficult to hold onto. What is AI customer service?

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Sentiment How To Analysis Team 90

Sprout Social

MARCH 15, 2022

With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. Ninety percent of marketers agree social data helps them stay ahead of the competition. Listening data.

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Reputation Brands How To Review 115

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

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Social Media Trends Loyalty Data 124

Hootsuite

NOVEMBER 24, 2020

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Let’s take a look at the kinds of automation that work, and the kinds that should be left in the grimy corners of digital marketing. The DOs and DON’Ts of social media marketing automation. Get the template now!

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Social Media Tools HootSuite Template 145

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Source: Oracle Data Cloud.

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ROI Social Media Tools HootSuite 145

Hootsuite

JULY 15, 2019

For Facebook page admins who don’t have a graphic designer at their disposal, Canva provides more than 50,000 templates for everything from page cover photos to posts. All templates can be tailored, allowing you to upload images and logos to create collages and add branding. Create your own survey or base one off of a template.

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HootSuite Facebook Template Templates 111

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

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HootSuite Brands Price Collaboration 104

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

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Social Media Tools HootSuite Price 70

Keyhole.co

MAY 12, 2023

You know it better that it’s a fair practice to look up others online before they even meet them in person or decide to work with them. Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring.

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Reputation Tools Sentiment Review 52

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

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Social Media HootSuite Marketing Health Care 82

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You can also think of it as when social listening meets competitive analysis. Knowing what is happening in the market and how your company stacks up can help you stay ahead. Get the free template now!

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Social Media How To HootSuite Metrics 144

Hootsuite

NOVEMBER 5, 2020

government requires all cloud services used by federal agencies to meet a meticulous set of security standards known as FedRAMP. It represents an ongoing commitment to meeting the highest security standards. First, there’s an authorization kick-off meeting. That’s why the U.S. You’re in the right place to find out.

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Applications Process Software Metadata 128

Sprout Social

NOVEMBER 30, 2020

When I’m not in customer meetings, I put on my favorite tunes to stay focused. Joe Huber, Customer Community Strategist, shared a similar sentiment. . “ If you are looking for a smooth transition into some PTO check out 10 simple steps for a smoother work vacation (with template). . Practice self-care this holiday season.

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Energy Template Templates Social Media Management 120