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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting.

Marketing 284
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271
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Meet Irina Novoselsky, Hootsuite’s new CEO

Hootsuite

We asked her to share her thoughts on why she’s joined the team: When the war broke out in my birth country of Ukraine last year, like everyone, I was glued to social platforms for real-time updates, absorbing the stories and images of the people impacted. Together we will write Hootsuite’s next chapter.

Meeting 83
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MIT Professor Develops Search Model for Product Rankings on Online Platforms

The Realtime Report

Product Rankings on Online Platforms. Negin Golrezaei developed a new search model that learns consumer preferences to optimize product rankings for consumers, sellers, and the platform. Negin Golrezaei developed a new search model that learns consumer preferences to optimize product rankings for consumers, sellers, and the platform.

Platform 172
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Brands need to meet creators on their own terms

Sprout Social

Add in the fact that two in three Twitter users agree creators change and shape culture, and it’s no wonder why brands and platforms are going all in on the creator economy. But if brands are serious about working with creators, brands need to acknowledge they’re not the ones calling all the shots anymore and meet creators on their terms.

Meeting 126
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Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges

The Realtime Report

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172