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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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Google Adds New Listing of Resources to Help Businesses Manage Campaigns During COVID-19

Social Media Today

Google has gathered together a range of resources and guides to help businesses maximize their marketing efforts during COVID-19.

Resources 217
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Build out your packing list: Preparing for the 2023 marketing journey

Sprout Social

And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. As I’m choosing the right base layers for my 2023 marketing wardrobe, I’m keeping a few things in mind. Commit to KPIs Regardless of market conditions, we’ll all be held accountable for our KPIs. Trust your team.

List 127
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240
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Resources for social media advertising & paid social

Sprout Social

That’s a lot even for experienced marketers to manage, and can be a hurdle for those just learning how to best use paid social media. In this resource, you’ll find all our essential guides to paid social advertising. TikTok ads: What marketers need to know. Always up-to-date list of Facebook ad sizes & specs.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95