Jason Yormark

FEBRUARY 15, 2011

Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. Share this on LinkedIn. Share this on Reddit. Share it on StumbleUpon. The New Gig: VP of Marketing & Social Media @ Strategies 360. Add this to Google Reader. Email this to a friend?

Social Media 204

Social Media Strategy Technorati Marketing 204

Webbiquity SMM

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event.

Eventful 179

Eventful Social Media Technorati StumbleUpon 179

SocMed Sean

APRIL 1, 2012

Finding a social media professional to help you with your online activities can sometimes be a tough process. 1) How long have you been engaged in social networking and/or social media channels? 1) How long have you been engaged in social networking and/or social media channels?

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?)

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Buzz Marketing for Technology

DECEMBER 22, 2009

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Share this on Linkedin. Share this on Reddit. Share it on StumbleUpon. What’s your view?

Social Media 243

Social Media StumbleUpon Digg Reddit 243

Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

JANUARY 7, 2010

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. For a good example check out these searches for the terms Facebook Marketing and Social Media.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Jason Yormark

OCTOBER 18, 2010

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. The links below really do focus on social media and community are a great place to start.

Resources 196

Resources Communities Social Media Technorati 196

SocMed Sean

DECEMBER 6, 2011

Social media and social networking are both about connecting people. Without people and their personal relationship information, social media sites like Facebook and Twitter would be reduced to…well…MySpace. A barren wasteland full of bots and spam. I’m also talking about your employees.

Apple 235

Apple Social Media iPad Policies 235

SocMed Sean

FEBRUARY 22, 2012

Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. Because we are becoming an “always on” society and are never more than 3 steps from our mobile devices and computers, social is invading everything we do. Trust me, I tried.

Social Media 272

Social Media Tips GPS iPad 272

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Start a Facebook page just so “we can have a Facebook page.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing.

Trends 187

Trends Social Media Marketing Technorati 187

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Share this on Linkedin. Share this on Reddit. Share it on StumbleUpon.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Linkedin. Tweet This!

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Idaconcpts

SEPTEMBER 13, 2010

Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Share this on LinkedIn. Share it on StumbleUpon. Share this on Reddit. Sounds familiar? Email this to a friend? Subscribe to the comments for this post? Share this on Facebook.

Social Media Management 142

Social Media Management Social Media Technorati StumbleUpon 142

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Jason Yormark

SEPTEMBER 27, 2010

Tweet It may seem like a foregone conclusion to making sure your blog has social media friendly elements baked into it to enable your readers to easily share your content, and become a regular follower of your contributions to the digital world. What steps have you taken to make your blog social media friendly?

Social Media 174

Social Media Module Technorati Disqus 174

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on LinkedIn.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized.

Social Media 184

Social Media StumbleUpon Digg Reddit 184

Idaconcpts

FEBRUARY 5, 2011

So many social media options, so little time. The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. The answer lies within a smart investment in social media advertising. LinkedIn Ads. Share this on LinkedIn.

Advertising 155

Advertising Social Media LinkedIn How To 155

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Linkedin.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Jason Yormark

OCTOBER 20, 2010

The same reason 40+ other bloggers are doing the same on websites like Social Media Today and in this case Social Media Informer. Social Media Informer gets great content, and I get additional distribution. Share this on LinkedIn. Share this on Reddit. Share it on StumbleUpon.

Social Media 178

Social Media Technorati Content StumbleUpon 178

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Share this on Linkedin. Share this on Reddit. Share it on StumbleUpon.

B2B 206

B2B Social Media Marketing Sample 206

SocMed Sean

DECEMBER 28, 2011

Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Share this on Reddit Stumble upon something good? Share it on StumbleUpon. Share it in a comment so others can benefit! –Sean Share this on Facebook Tweet This! Email this to a friend?

Social Media 213

Social Media Tumblr StumbleUpon Digg 213

Idaconcpts

AUGUST 26, 2010

On August 25, 2010, Social Media Informer launched. Social Media Infomer is a new hub and aggregator for social media content makes it easier to cut through the noise and find a signal. idaconcpts is one of the featured sites through Social Media Informer. One Social Media.

Social Media 132

Social Media Aggregator Technorati B2B 132

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Share this on Linkedin.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

SocMed Sean

DECEMBER 26, 2011

Instead, Google should be focusing on how to provide something different and interesting, instead of being just another social media “me-too” that only offers the exact same functionality of Twitter, Facebook, and Skype. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Share it on StumbleUpon.

Google 255

Google Tumblr StumbleUpon Digg 255

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Share this on Linkedin. Share this on Reddit. Share it on StumbleUpon. What’s your Social Media diet? Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Share this on Linkedin. Share this on Reddit. Share it on StumbleUpon. Tweet This!

Data 198

Data Social Media Radian6 B2B 198

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Tweet This!

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

JANUARY 14, 2011

A big part of the appeal of social media is its simplicity. That simplicity, however, can make social media dangerous for business. Oafish attempts to treat social networks like just another one-way promotional channel. What’s needed is a strategic approach to social media , starting with listening.

Social Media 167

Social Media How To Technorati StumbleUpon 167

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Share this on Linkedin. Share this on Reddit.

B2B 225

B2B Platform Social Media Marketing 225