Sprout Social

FEBRUARY 28, 2024

From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels. Make time for more meaningful work Without an effective management platform, executing a social strategy that encompasses publishing, reporting, customer care and interpreting data is extremely complex.

Social Media 102

Social Media Team Social Media Management Report 102

Josh S Peters

JANUARY 7, 2013

The pyramid above is layered from what social media is the most effective at to what it’s less effective at. When first wading into social media, brands tend to only play in the bottom 1 or 2 sections, but as progress is shown and the company and marketers get more familiar with it they begin adding the other layers on.

SEO 170

SEO Wiki Engineering Social Media 170

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. What content wows our audience? What is social media personalization and why are marketers prioritizing it?

Social Media 124

Social Media Sentiment Data Team 124

Josh S Peters

JANUARY 15, 2013

While SEO is still definitely about creating the least imperfect site it’s become more and more about the type and quality of the content on the site and how it gets shared off the site. When it comes to the convergence of search and social the main layer involved (at least for right now) is the bottom layer.

SEO 166

SEO Engineering Film Sites 166

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. For one, traditional analytics is not very effective in analyzing complex or large volumes of data.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Ignite Social Media

FEBRUARY 11, 2020

Is your brand bright and colorful, or would a warm, retro effect compliment your images better? Does your brand have multiple content series or a new campaign to promote? If your brand is bright and quirky, playful, abstract shapes or cartoon like doodles will complement your aesthetic and add another layer of personality to your feed.

Instagram 194

Instagram Brands How To Remix 194

Sprout Social

SEPTEMBER 26, 2023

To effectively manage these risks, a company’s AI use policy should center around three key elements: Vendor risks Before integrating any AI vendors into your workflow, it is important for your company’s IT and legal compliance teams to conduct a thorough vetting process. What is the foundational layer?”

Policies 108

Policies Marketing How To Guidelines 108

Sprout Social

APRIL 20, 2023

Creating content? When to use an agency Given the current state of things, these are the ways I most commonly see agency partners being used in an effective and impactful way: Strategy If your organization does not have a fully baked social media strategy , this is one area where agencies can really help. Be specific.

Team 125

Team Social Media RFP How To 125

Visually SM

APRIL 20, 2020

We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Not only will including visuals help get your point across, it could entice your audience to share your content with their networks.

Tools 130

Tools Bookmarklet Posterous Cost 130

Visually SM

APRIL 20, 2020

We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Not only will including visuals help get your point across, it could entice your audience to share your content with their networks.

Tools 130

Tools Bookmarklet Posterous Cost 130

Visually SM

APRIL 21, 2020

We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Not only will including visuals help get your point across, it could entice your audience to share your content with their networks.

Tools 130

Tools Bookmarklet Posterous Cost 130

Later

AUGUST 6, 2020

New Instagram Stories Fonts #1: Strong’s New Double-Layer Drop Shadow . It now comes with a trendy new double-layer drop shadow, rather than a solid background highlight. The next new font is perfect for brands looking to create an editorial look in their Instagram Stories content.

Instagram 81

Instagram How To Fashion Applications 81

Sprout Social

JANUARY 11, 2024

Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. This has a multifold effect: it enables you to participate in conversations, control the narrative if it takes a negative turn and improve your presence.

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

APRIL 16, 2018

As winter overcast rolls out and spring sunshine fills our view, it’s a great time to escape the confines of your indoor content studio (a topic we’ve discussed here ) and branch outward for some inspired outdoor content. April showers bring may flowers, which are a great way to brighten up you outdoor spring content shoots.

Content 99

Content How To Social Media Resources 99

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

agora pulse

JANUARY 8, 2018

If you’re into adding layers to your video, Kinemaster should be your go-to tool. It supports audio tracks (and offers a bunch of its own), chroma key/green screens (yes, we have a green screen in the house), stickers and effects. You can get content ideas from its competitors’ grid, suggested tags, and keyword research.

YouTube 119

YouTube Tools Price Video 119

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. You Can Use Subreddit Targeting to Get Relevant Content to the Right People. Reddit also has a secret superpower that can be incredibly effective when used strategically, however: subreddit targeting. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Later

JANUARY 22, 2020

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. Layer photos of concrete, tarmac, scratched metal, brick, sand, or torn paper and experiment with the opacity for a one-of-a-kind effect! View this post on Instagram.

Trends 81

Trends Instagram Library Film 81

Likeable

JULY 30, 2019

It’s the number one preferred content type of the average consumer, it accounts for more than half of total media consumption, and 54 percent of consumers want to see more video content from brands and businesses they support. This effect is immediately eye-catching and shows off your subject in a semi-three-dimensional manner.

Video 78

Video Brands Cost Products 78

Sprout Social

MARCH 30, 2023

At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering. Design approaches will and should evolve, but the end goal remains the same: to make the people who use our product more effective.

Software 119

Software Training Energy Team 119

Hootsuite

AUGUST 30, 2022

Sure, Instagram has made it incredibly easy to repurpose your old Instagram Stories as new Reels — it just takes a few taps to turn an old Story into ‘new’ content. After all, Instagram’s goal is ultimately to create an entertaining, engaging content hub. It was the content that mattered, not the method I used to build the Reel.

HootSuite 91

HootSuite Authentication Instagram Construction 91

Keyhole.co

JANUARY 17, 2024

You’ll be able to come up with campaigns that get results and even use website feedback tools more effectively because you’ll better understand what your audience wants from you wherever you interact with them. Let’s check out what it’s all about, starting with effective methods. Tools used in social listening 1.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Later

JUNE 28, 2021

Table of Contents . This means rates fluctuate based on the Micro influencer’s engagement rate, the length of the agreement, and the type of content you’re looking for (e.g. The amount of time and resources required to create the content you’re seeking. Deadlines — when do they need to send their content for approval?

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

OCTOBER 11, 2022

Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads. Upload a photo or video if you didn’t import content from your site. You can also use placements to include or exclude specific content categories or publishers. million users — that’s 20% year-on-year growth.

How To 98

How To Template Templates Campaign 98

Sprout Social

SEPTEMBER 11, 2023

Deep learning techniques with multi-layered neural networks (NNs) that enable algorithms to automatically learn complex patterns and representations from large amounts of data have enabled significantly advanced NLP capabilities. The most common application of NLG is machine-generated text for content creation.

Process 110

Process Sentiment Analysis Applications 110

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. On LinkedIn, you can publish, test, and refine every layer of your funnel. Create and Publish Relevant and Engaging Content. Leverage Conversation Ads.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

NOVEMBER 28, 2022

In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. In a recent LinkedIn poll , 52% of respondents said they used Stories to share other content, links and engage with their audience. Share your blog or article content.

Instagram 126

Instagram Engagement Brands Avatar 126

agora pulse

FEBRUARY 18, 2020

Agencies, want a simple way to collaborate with your clients on social media content? From content scheduling tools to managed comments, and team functions, the options available to social media agencies today have been a game-changer. Or maybe you are sending out sample social media content as part of a bid for a new client.

Social Media 104

Social Media Social Media Management Upcoming Collaboration 104

Ignite Social Media

SEPTEMBER 7, 2018

With the holidays around the corner, setting up your social channels to maximize effect for the shopping season should be a priority. This will make your top content easier to find for any profile visitors. Put Your Best Content First. A new season is a great time to go through your Pinterest content and check for consistency.

Organization 95

Organization Tips SEO Social Media 95

Waxing UnLyrical

JUNE 4, 2019

A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. Last, but not least, content that garners strong results! measurePR. —

Tourism 114

Tourism Travel Startup Metrics 114

BeingOptimist

FEBRUARY 16, 2023

It is as layered as a giant onion, so let’s peel back the issue and have a good whiff. Show them in use, show tutorials, unboxings, and lots of product-centric content. If you become a talented Instagram marketer, using Meta’s own advertising platform, then you can make some very cost-effective conversions.

Instagram 40

Instagram Influencer Buy Issues 40

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). 3 keys to layering content. Good content still needs to be found.

Content 100

Content Hubspot Survey Report 100

Convince & Convert

MAY 7, 2014

This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). By the same token, if you don’t have an audience, the content creation process can get to be a pretty lonely endeavor.

Social Media 158

Social Media Content Press Release Metrics 158

Sprout Social

MARCH 15, 2021

Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. The algorithm also prioritizes fresh content. Plan a content calendar based on past and upcoming trends. Create an effective hashtag holiday strategy.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

AUGUST 18, 2022

Whatever your product or service, direct-to-consumer brands can benefit from integrating their creative content streams—videos, live streams or carousels—with Twitter’s ecommerce features. Use Live Shopping to host tutorials with influencers or share behind-the-scenes content, like Trixie’s warehouse tours and customer spotlights.

Twitter 112

Twitter How To Travel Hosting 112

Convince & Convert

OCTOBER 30, 2017

Let’s walk through this list and discuss the importance of each and how you can use social listening to execute these tactics more effectively. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 193

Brands Sentiment Influencer Survey 193