Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 131

Klout Curation Social Media Analytics 131

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies.

Vocus 185

Vocus Alltop Message Boards Klout 185

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 208

Tools Social Media Lithium Sysomos 208

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. Share and Enjoy: Tags: customer service , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

Social Media 160

Social Media Automotive Klout Flipboard 160

Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. Looking for a job in marketing? Are you as much of an influence on your network as you think you are?

Klout 138

Klout Brands Social Media Postrank 138

SocMed Sean

JULY 25, 2015

Liking Your Own Posts On Facebook “Doing” Social Media So, you’ve registered all your social media channels, do you know what to do with them? The Social Media Distraction Overusing The Word “Agile” Being A Social Media Channel Changer Is Social Media Encouraging Us To Be “Always On”?

Social Media 100

Social Media Creative Commons Klout Foursquare 100

Buzzlogix

MAY 15, 2017

Hootsuite is a very popular free social media monitoring software that can track activity across a number of social networks and platforms. Those networks and platforms include LinkedIn, Twitter, Facebook, Google+, Foursquare, and WordPress. Klout is social media monitoring software that must be mentioned.

Social Media 40

Social Media Tools Klout HootSuite 40

Kikolani

JUNE 1, 2012

Finding Your Content Marketing Hedgehog – So often, marketers focus on content marketing in every conceivable channel. The Naked Marketing Guide to Getting Dramatically More Traffic and Subscribers – We don’t have time to waste, so let’s get started. Social Media / Social Networking.

Mashup 115

Mashup Resources Klout RSS 115

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Kikolani

NOVEMBER 4, 2011

The Best Way For Freelance Writers to Hold Themselves Accountable – Freelance writers need accountability to stick to their marketing and writing goals. Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead) – Pagerank isn’t an important website metric anymore, so what is? Business / Career.

Mashup 113

Mashup Resources Klout Exercises 113

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions! Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

MAY 20, 2016

Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Who is listed higher than you in Klout?

How To 41

How To Klout Analysis Metrics 41

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

The Way of the Web

DECEMBER 24, 2011

How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Klout and Peerindex: Social network loyalty cards. What turns people away from a company Facebook page, and also how to plan to fix it. And I’d like thank you.

Klout 33

Klout Embedding Loyalty Vimeo 33

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. In the following we have focussed on tools that are dedicated to social media analytics. post, ad, pinned post etc.),

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

MAY 3, 2012

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. So, services like Klout and Kred that put a number to your social influence.

Klout 114

Klout Social Media Conference Influencer 114

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? What to do?

Social Media 261

Social Media Trendrr SM2 Alterian 261

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 199

Social Media Tools Tips ROI 199

Writtent Blog

APRIL 29, 2013

Given the fact that consumers still care more about recommendations from humans than branded content , your company’s best bet for coming into the center stage is connecting your content marketing strategy with digital influencers. Comprehensive research of Klout can be performed with Buzztalk’s paid tool. What Are Digital Influencers?

Influencer 104

Influencer Klout Research Social Media 104

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 165

B2B Sentiment SEO Klout 165

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Net-Savvy Executive

NOVEMBER 28, 2011

As the measurement clubs start to work out their competing standardization efforts for measuring social media, the battle to define influence is flaring up in all the usual places. Influence—the real thing, not the black-box metric—isn't hard to define, but it's practically impossible to measure. api , faq , how ). "The

Influencer 98

Influencer FAQ API Klout 98

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Net-Savvy Executive

NOVEMBER 28, 2011

As the measurement clubs start to work out their competing standardization efforts for measuring social media, the battle to define influence is flaring up in all the usual places. Influence—the real thing, not the black-box metric—isn't hard to define, but it's practically impossible to measure. api , faq , how ). "The

Influencer 81

Influencer FAQ API Klout 81

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. You may discover any of these events through social media monitoring, but in each case not is the response different but the respondent is too. Range of coverage.

Social Media 194

Social Media Tools Sysomos Vocus 194

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Leveraging Other Social Media Sites. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Reviews of Cool Social Media Tools.

Review 201

Review Tools Social Media Klout 201

Sprout Social

NOVEMBER 15, 2023

Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?). Over time, social activity ballooned, matured and fractured as new networks, content formats and communities emerged.

Social Media Management 101

Social Media Management Social Media Team Klout 101

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track).

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Social Networking: Like Falling In Love. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Revolutionizing Communication.

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Social Media Marketing

JUNE 26, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 166

Social Media Klout Storify Yammer 166