Small Business Mavericks

NOVEMBER 4, 2014

Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. I keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy.

Journal 119

Journal SEO Engineering Review 119

Small Business Mavericks

SEPTEMBER 30, 2014

Matt Southern of Search Engine Journal says that with the New Google Panda Update Rolling Out, Google Takes Another Stand Against Thin Content , and we should see the results this week. You know that old adage, “you can’t be too rich or too thin”? Well, Google disagrees.

Engineering 102

Engineering Journal Google Sites 102

Small Business Mavericks

NOVEMBER 26, 2014

In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search. I think it’s exciting to see how the focus in marketing is coming back around to the humanity of connections rather than the mechanics of coding, although you still need both. A Dozen Things To Do.

Engineering 114

Engineering SEO Journal Guidelines 114

Small Business Mavericks

NOVEMBER 17, 2014

And Search Engine Journal’s Albert Costill just took a look at how black hat social media can hurt your business. So this simple signal comes in handy to identify good guys vs bad guys in a lot of areas. Black hat SEO has gotten a lot of attention as the various algorithms go after spammy content. sharing malicious hyperlinks.

Journal 122

Journal ROI Engineering Social Media 122

Small Business Mavericks

DECEMBER 9, 2014

Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People? households with children.

Yahoo 98

Yahoo Automotive Engineering SEO 98

Small Business Mavericks

SEPTEMBER 10, 2014

It shouldn’t even be a thing, but as Neil Patel points out on Search Engine Journal, “I admire your innocence and honesty. Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. But yes, people are doing this. This is real, folks.”

SEO 102

SEO Journal Small Business Notification 102

Small Business Mavericks

AUGUST 9, 2013

Jeremy Page shares his 5-minute-a-day Instagram marketing plan on Search Engine Journal. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. Unsurprisingly, it involves the use of hashtags. That’s four social networks that use hashtags.

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

JANUARY 7, 2014

I think the most fascinating part of this blog post at Search Engine Journal is that the best time to send out your e-mail newsletter depends on what you are writing about. According to several studies , there is some validity in that thinking. Then again, you can’t be too sure.

Real Estate 101

Real Estate Newsletter Journal Small Business 101

Small Business Mavericks

MARCH 14, 2014

Bill Belew at Search Engine Journal summarizes both arguments well. On the other hand, advocates for multiple short blog posts over a period of time argue that the number of pages increases your opportunities for better search engine marketing and therefore give you more search rankings with increased traffic. So who wins?

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

OCTOBER 30, 2013

There are three huge benefits to using the service, according to Search Engine Journal. Here are the three big benefits to using Tumblr: It’s a good SEO tool – The Tumblr platform is great for search engine optimization. You can optimize your blog posts and get them indexed in the search engines.

Tumblr 107

Tumblr Brands Posterous Meme 107

Small Business Mavericks

JULY 31, 2014

These challenges are part of the discussion in a video interview Murray Newlands of Search Engine Journal had with Eli Schwartz of SurveyMonkey at a recent conference on SEO. Being able to market internationally does take some thought, though, because there are some challenges.

Marketing 101

Marketing Journal Small Business SEO 101

Small Business Mavericks

NOVEMBER 20, 2013

The latest was at Search Engine Journal. Every day now I see articles popping up telling webmasters how to win Google’s heart again after being penalized for low-quality or spammy links. All of this is well and good, but if you’re going to listen to bad SEO advice, then you’ll have to suffer the consequences of said advice.

Directory 98

Directory Press Release Journal SEO 98

Small Business Mavericks

JULY 28, 2014

But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business.

Data 93

Data How To Journal Small Business 93

Small Business Mavericks

DECEMBER 10, 2013

The Search Engine Journal ran an article today in favor of multiple tweets. Online marketers will argue over whether you should tweet your content multiple times or not. Some say you should and others no. Here’s what they have to say about that. Multiple tweets have a greater chance of delivering more traffic to your website.

Content 98

Content Journal Engineering Issues 98

Small Business Mavericks

DECEMBER 5, 2013

Search Engine Journal hits on one reason , but I’m leaning to the Hummingbird algorithm as the main culprit. If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. There are likely several reasons for that. There are a couple of ways you can approach this.

Google 98

Google Journal ROI Analytics 98

Small Business Mavericks

OCTOBER 21, 2014

Matt Southern at Search Engine Journal looked at the reaction so far , collecting input all across the web, and I appreciate seeing the best in one place. Google has confirmed that the latest update happened last Friday. Did you notice anything? Some people did, and others didn’t.

Engineering 102

Engineering SEO Journal Small Business 102

Small Business Mavericks

OCTOBER 28, 2015

If you are targeting lawyers, for instance, read the ABA Journal. You should also read the websites and blogs that your target audience is reading. That includes industry-specific websites and blogs.

B2B 70

B2B Forums Marketing Proposal 70

Small Business Mavericks

AUGUST 19, 2013

Branch out into multiple channels that include print trade journals, industry magazines, and print and e-mail newsletters. Multi-channel content marketing - Why just limit yourself to your own blog and a few other blogs in your industry? Wherever your audience is, there you should be also.

Content 101

Content Press Release Marketing Journal 101

Small Business Mavericks

NOVEMBER 7, 2014

Billy McCaffrey gives us some of that wisdom and fizz on Search Engine Journal with 7 Tips for a Killer Call-To-Action. After a while the creative juices just lose their fizz, but the need to be engaging and persuasive is still there. What do you do? I start looking at advice from those I know have some wisdom on the subject.

Discount 107

Discount Price Journal Mobile 107

Small Business Mavericks

JUNE 18, 2014

Earlier this month, Frederick Vallaeys wrote his first post for Search Engine Journal. What You Need To Know About AdWords Quality Score From A Former Googler is a pretty good start, and I am looking forward to his input in the months ahead. Mr Vallaeys was on the Quality Score team at Google’s AdWords division.

Adwords 93

Adwords Banking Journal Small Business 93

Small Business Mavericks

JULY 30, 2014

Andrew Lolk at Search Engine Journal just wrote a good post on 6 Effective AdWords Optimization Techniques for Beginners , and I think it’s a good reminder that we all need to remember the basics. There’s a reason they call basic techniques “foundational,” because the rest of the stuff is built on them.

Adwords 93

Adwords Construction Journal Small Business 93

Small Business Mavericks

JUNE 24, 2014

Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

MARCH 17, 2015

Joe Putnam said something interesting on Search Engine Journal in 5 Lessons From Expertly Designed PPC Landing Pages : …make sure you don’t send visitors to your homepage, which may be the biggest advertising faux pas a lot of businesses make when it comes to PPC landing pages. It’s a very common mistake you don’t want to make.

Paid Search 70

Paid Search Journal Small Business Campaign 70

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

AUGUST 15, 2014

In fact, Search Engine Land has decided this update should be called “Pigeon” because it is affecting local searches and pigeons tend to stay local.

Engineering 93

Engineering SEO Journal System 93

Small Business Mavericks

DECEMBER 3, 2014

Over at Search Engine Journal, Ellen Gipko has taken a look at Why Amazon and Facebook Are Gaining on Google and gives us what she sees as pivotal in this turf war. ” – Ellen Gipko, SEJ. Ther are some interesting developments in the world of online advertising.

Advertising 107

Advertising Adwords Yahoo One Spot 107

Small Business Mavericks

MAY 9, 2014

Search Engine Journal asked a question recently, “ Should I Collect Email Addresses on My Blog in 2014? ” I was kind of puzzled by that, because email marketing is still one of the most effective ways to continually connect with customers who have indicated they want to hear from you. Turns out, SEJ agreed with me.

Marketing 79

Marketing Construction Journal Small Business 79

Small Business Mavericks

AUGUST 11, 2014

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it. restructure ad groups using tighter themes.

Adwords 87

Adwords Campaign Tips Journal 87

Small Business Mavericks

MARCH 25, 2014

Matt Cutts received a question about how to know if and when Google has penalized a certain site and I think there are several takeaways from his answer, detailed at Search Engine Journal. First, you’ll be notified in Webmaster Tools if you’ve been targeted manually by the Google webspam team.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

MAY 28, 2014

Search Engine Journal just put out an excellent guide for site owners called How To Conduct A Content Audit On Your Site. It is pretty much self-explanatory, and guides you in a step-by-step process from beginning to end. I want to talk about why auditing your content is so important.

Sites 87

Sites Content Journal URL 87

Small Business Mavericks

FEBRUARY 13, 2015

Neil Patel at Search Engine Journal just gave us 7 Under-the-hood Optimization Techniques That Will Rock Your SEO and act like that tune up to get your site as powerful as possible: Make your site secure. Add above-the-fold images or videos with full optimization.

SEO 70

SEO Engineering Journal Small Business 70

Small Business Mavericks

SEPTEMBER 18, 2011

Blogs are done this way because they are like online journals. You’ll typically see 10 blog posts on the main page. They’ll be in reverse chronological order, the last one written first. A sort of a diary. It’s a website, or a piece of a website, that you can update periodically and that others can read.

Journal 98

Journal Questions Tools Content 98

Small Business Mavericks

FEBRUARY 10, 2015

I ran across an interesting statement in Liv Longley’s post on Search Engine Journal. Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures.

Advertising 70

Advertising Journal Trends Survey 70

Small Business Mavericks

OCTOBER 21, 2015

Search Engine Journal’s Matt Southern tells local businesses they shouldn’t be trying to get into the 3-pack anyway. Since August, local search gurus have been bemoaning the loss of Google’s 7-pack, which has been reduced to a 3-pack. Because it’s based on the searcher’s location.

Directory 70

Directory Engineering Journal Review 70

Small Business Mavericks

JULY 8, 2014

Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. I love reading an expert’s opinion on the tools they use, and I especially like it when it’s helpful!

SEO 87

SEO Overview Engineering Small Business 87

Small Business Mavericks

MARCH 30, 2015

This is a quote from A Survival Guide for the Overwhelmed Online Marketer from Search Engine Journal’s SEO 101 Series. The online world is littered with corpses of businesses who have tried SEO only to find they’ve been eaten alive by a more prepared competition! – Stoney G deGeyter.

Marketing 70

Marketing Journal SEO Reputation 70

Small Business Mavericks

FEBRUARY 26, 2015

Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results. Many people are visually oriented, preferring a good photo to a written description.

SEO 70

SEO Guidelines Delicious Small Business 70