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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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The iPad Won't Save You

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You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you. I'm talking to advertisers, publishers, media professionals, marketers and professional communicators. The iPad won't save you. marketing optimization. Technology.

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iPad scam on Facebook

Laurel Papworth

Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. Here’s one – join the Facebook Fanpage and be given an iPad to test. I’d join anything for an iPad. Social Network Marketing Campaigns: Features Attributes (12).

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

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The Mobile-Only Strategy Imperative

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Three news items captured my attention this week (all of them via Marketing Charts ). We tend to cling to what we think we see (often acting as A Market of One ) or we see things in a linear capacity. Arguably, a mobile-only strategy. only this shift is happening faster and faster. So, what do we have? Facebook responded.

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