Jon Loomer

NOVEMBER 20, 2022

TikTok recently launched its new Audience Insights product. If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights. Let’s dig in… Access Audience Insights. ” It’ll look like this… Filter Audience.

Real Estate 186

Real Estate Overview Hashtag Price 186

Social Media Today

FEBRUARY 24, 2022

The report provides insight into the latest trending topics of discussion in the app, and how brands can tap into that interest.

Trends 204

Trends Report Publishing Tips 204

Bill Hartzer

APRIL 17, 2024

The report highlights significant trends across major platforms, with TikTok emerging as the front-runner for follower growth and engagement. Moreover, TikTok’s engagement rate stands 31% higher than Instagram’s and 18% above YouTube’s, making it an invaluable arena for marketers aiming for high interaction rates.

Report 87

Report Social Media Brands Social Media Management 87

Social Media Today

MAY 4, 2023

TikTok's looking to help marketers evolve their performance measurement processes.

Marketing 185

Marketing Process 185

Social Media Today

JULY 16, 2021

The third #ForYou Summit will provide a range of insights and notes, aimed at industry professionals.

Tips 218

Tips Marketing Industry 218

Ignite Social Media

JANUARY 22, 2024

With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. However, many brands are hesitant to create a TikTok account. The good news is that brands can run TikTok ads without having a brand account on the platform. Why Run TikTok Ads Without a Brand Account? Ease of setup.

Organization 179

Organization Campaign Conversation Platform 179

Social Media Today

JANUARY 4, 2022

Sound plays a key role in your branding efforts on TikTok.

Brands 218

Brands Marketing 218

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Social Media Today

SEPTEMBER 1, 2021

The data-backed tips provide more guidance for your TikTok marketing approach.

Marketing 217

Marketing Data Tips 217

Social Media Today

MAY 12, 2022

The new tool provides a range of data points, which you can filter down to specific market categories.

Tools 155

Tools Marketing Data 155

Social Media Today

AUGUST 4, 2022

Some valuable new insights and tips from TikTok, both on promoting gaming content and tapping into the gaming discussion.

Marketing 162

Marketing Tips Content 162

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 101

Influencer Brands Fashion Review 101

Ignite Social Media

OCTOBER 23, 2023

TikTok has exploded in popularity over the last few years, especially among Gen Z users. But can brands drive significant website traffic and conversions from the TikTok platform? Organic TikTok Has Limits for Driving Traffic When it comes to organic TikTok content, the opportunities to drive traffic back to your website are limited.

Conversation 110

Conversation Marketing API Analytics 110

Social Media Today

JUNE 9, 2021

TikTok has published a new report which looks at the value of audio elements for marketing promotions.

Platform 214

Platform Marketing Report Publishing 214

Social Media Today

JULY 8, 2021

The sessions will provide insights into how to build your brand on the platform.

Marketing 212

Marketing Platform Brands How To 212

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Social Media Today

JULY 15, 2021

The hour-long sessions will provide expert insights and platform tips.

Tips 191

Tips Eventful Marketing Platform 191

Webbiquity SMM

APRIL 4, 2023

Exploration / escape: drives engagement with TikTok (used by 34% of US adults), WhatsApp (21%), and Pinterest (18%). Similarly, TikTok is strongly associated with exploration, but can be a means for bragging. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 220

Social Media Reddit LinkedIn Research 220

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. How do they do this?

Brands 151

Brands Marketing Real Estate Collaboration 151

Bill Hartzer

JANUARY 23, 2024

Brace yourselves as TikTok, the reigning star of short-form videos, fails to secure a spot in the top three choices for businesses, with Instagram and Facebook stealing the limelight. Only 11% of creators are waving the TikTok flag, and for businesses, it doesn’t even make the top three choices.

Report 95

Report Platform Video Film 95

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. What is TikTok promotion? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views.

Overview 119

Overview Campaign Cost Organization 119

Social Media Today

MARCH 1, 2021

TikTok has launched a new TikTok for Business profile which will share tips and insights to help marketers on the platform.

Tips 218

Tips Platform Marketing 218

Social Media Today

OCTOBER 26, 2022

The courses provide key insight into how to make best use of TikTok for marketing.

Education 208

Education Platform Marketing Course 208

Social Media Today

SEPTEMBER 10, 2020

TikTok has shared some new insights into how its feed algorithm works, which could help marketers maximize their TikTok video performance.

Content 218

Content Feed Feedly Video 218

Social Media Strategies Summit

FEBRUARY 1, 2024

TikTok Competitive Analysis Image source How often do they post? What key features or information do they highlight in their TikTok bio? Do they create TikTok playlists? You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. What brand persona do they adopt?

Analysis 184

Analysis Social Media How To Hashtag 184

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Measure social data among other marketing metrics to show impact. Gather results from said experiment to have proof of concept.

ROI 138

ROI Team Social Media Metrics 138

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. How does Instagram’s growth compare to TikTok?

Instagram 162

Instagram Strategy Marketing Metrics 162

Social Media Today

JANUARY 18, 2022

The new element adds to TikTok's growing usage insights offering to help marketers plan their promotions.

Trends 206

Trends List Marketing 206

Ignite Social Media

DECEMBER 16, 2022

The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . billion in 2022.

Social Media 161

Social Media Brands Fair Use Marketing 161

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. These real-time customer reactions provide invaluable insights into how the brand’s offerings are being perceived and the specific products or content that are resonating most.

Influencer 112

Influencer Retail Marketing Discount 112

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154

Analytics Brands CPA Overview 154

Bill Hartzer

APRIL 4, 2024

This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management. out of 10 on platforms like Instagram Reels and TikTok, a figure that towers 73% above the industry norm.

Airlines 87

Airlines Social Media UGC Authentication 87

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115

Brands How To Authentication Collaboration 115

Social Media Today

MARCH 17, 2021

TikTok has launched a new ad library to provide marketers with more insight into what's working on the platform.

Library 217

Library Platform Marketing 217

Social Media Today

JULY 8, 2022

The new, e-mail-based program will provide a range of expert insights into effective TikTok marketing.

Education 162

Education Marketing 162

Hootsuite

MARCH 16, 2023

TikTok’s Ad Library, part of the TikTok Creative Center , is an excellent resource for advertising on TikTok. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. What is TikTok Creative Center (a.k.a. TikTok’s ad library)?

Library 94

Library Hashtag Trends Analytics 94