Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 65

Template Templates Social Media RFP 65

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 205

Social Media Strategy Case Study Education 205

Convince & Convert

MARCH 7, 2024

In fact, over half of companies already have or plan to hire someone to oversee the use of AI. GTM teams can effectively align their efforts, share insights, and address challenges or opportunities by maintaining transparent communication channels. Robots aren’t replacing people yet.

Research 143

Research Strategy Influencer Survey 143

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Brands 151

Brands Marketing Real Estate Collaboration 151

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 220

Social Media Reddit LinkedIn Research 220

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

JANUARY 22, 2024

Watch below as social media experts Victoria Rogers and Steven DeYarman explain the benefits of this approach and walk through how to set up TikTok ads without an organic presence. Here are some of the key reasons brands should consider TikTok ads even if they don’t plan on managing an organic presence: Reach new audiences.

Organization 179

Organization Campaign Conversation Platform 179

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Pam Moore

APRIL 2, 2024

AI enables marketers to harness vast amounts of data, automate processes, and gain valuable insights to enable data driven decisions. Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. Schedule a workshop with us.

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Oktopost

SEPTEMBER 26, 2022

When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. Hot Topics: Social strategy for the public sector. Meet Heather.

Industry 174

Industry Content Apple Journal 174

The Realtime Report

NOVEMBER 2, 2023

In marketing, inclusivity and diversity offer invaluable insights that businesses likewise cannot afford to overlook. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178

Retail CSR Marketing Yahoo 178

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

APRIL 24, 2024

Gathering Priceless Insights Want to know how to make your next event even better? ” Creating FOMO for Future Events When you share the glowing feedback, powerful insights, and exciting moments from your event with the wider world (especially those who didn’t attend), you’re generating major FOMO (Fear Of Missing Out).

Eventful 91

Eventful Survey Loyalty Authentication 91

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 122

Collaboration Social Media Team Sentiment 122

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 28, 2023

And social data is at the center of many marketing transformations. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 88

Team Tools Marketing Hubspot 88

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Pam Moore

SEPTEMBER 4, 2023

💖 Just like in the world of social media, authenticity rules in AI! Add value, insight, and of course a sprinkle of soul! 🚀 Share your thoughts, insights, and favorite Dr. Seuss quotes as a comment below. So click, enjoy, and let the wisdom unfurl, In this Seussian world of social media's swirl!

Marketing 147

Marketing Authentication Training Consultant 147

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

Eventful 161

Eventful Social Media Marketing Influencer 161

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62

B2B Marketing ROI Hubspot 62

Ignite Social Media

AUGUST 9, 2022

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Whether you’re a social media novice or an experienced pro, we have something for everyone in this guide. What is Sprout Social. So, what’s all the hype about?

Review 155

Review Social Media Management Price Collaboration 155

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. Actionable insights to help you grow faster. Clear data.

Analytics 102

Analytics Tools Facebook HootSuite 102

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.

Social Media 110

Social Media Loyalty Reputation Data 110

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52