Audiense

MARCH 24, 2021

“For companies to get ahead and gain that most rare and sought-after of customer insights – the ‘why’, they need to look deeper,” states Jeremy Hollow, founder and MD of Listen + Learn Research , in a recent article published in our blog - How to create demand for social insight. Maintaining the leadership.

Analytics 148

Analytics Influencer Report Review 148

Sprout Social

FEBRUARY 6, 2024

Or consider how IT software company Ivanti generates $500,000 in earned media value through its Sprout-powered brand ambassador program: We couldn’t have succeeded without the data, insight and partnership we got from Sprout. I think that through our partnership, we have created a beautiful effect.

Software 116

Software Products Team One Spot 116

Oktopost

APRIL 6, 2023

In other words, you can’t have one (trust from customers and leads) without the other (trust from Google), and you can’t have either without investing solidly into your thought leadership. What is the purpose of thought leadership? Thought leadership is, in many ways, a form of competition between one business and the rest.

Exercises 69

Exercises Metrics B2B Social Media 69

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Want to share custom performance reports with your leadership team? Each tool offers something different. Hootsuite can help.

Curation 62

Curation Social Media Management Tools Social Media 62

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. This leads to more targeted, personalized ads.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Ignite Social Media

JULY 5, 2023

The ideal personal brand will align with the leadership team’s business goals while empowering them to be more effective advocates for your brand. Prefer to read or skim? Eventually, they could move onto the “run” phase where they write posts and share original thought leadership content. No worries.

Social Media 91

Social Media How To Authentication Embedding 91

Oktopost

MAY 11, 2022

Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Christopher is also a CrossFit coach and passionate about physical health, as well as sports discipline and team-building.

Brands 144

Brands Content B2B Apple 144

Sprout Social

MARCH 25, 2021

This is where social media reports can help you bridge knowledge gaps at the executive level and translate the raw data into a narrative that resonates with anyone in leadership. What social metrics and insights matter most to an executive in marketing or product? — Sprout Social (@SproutSocial) September 8, 2020.

Report 113

Report Social Media Metrics Team 113

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. People buy into people’s stories, experiences, and insights – if someone trusts you , they will trust the business you represent.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences.

Skills 128

Skills Sentiment Team Press Release 128

Koka Sexton

AUGUST 23, 2023

Don’t take my word for it… According to Demand Metric, the top goals for content marketing are increasing brand awareness (64%), generating leads (61%), and growing thought leadership (59%). To stay engaged for further insights on integrating AI into your startup journey, be sure to follow our blog for updates.

Startup 52

Startup Brands Metrics Industry 52

Ignite Social Media

JULY 6, 2023

Identify your areas of expertise or topics that you are passionate about, and share your knowledge , insights, and motivational thoughts with your audience. Understand what makes you uniquely knowledgeable, creative, or insightful and leverage those qualities to provide content that resonates with your audience.

Social Media 167

Social Media Tips Authentication Resources 167

Oktopost

JUNE 20, 2023

2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on! When it comes to employee participation, those who lead advocacy initiatives understand that engagement ebbs and flows.

Strategy 118

Strategy B2B Apple Hosting 118

Social Media Strategies Summit

DECEMBER 7, 2023

You may not get those things, but presenting your vision is really important for leadership to help understand the importance of social,” says Dr. Phillips. Unsurprisingly, the footage went viral and even appeared on the Today show, so Dr. Phillips rounded up all the outlets that reported the story and shared them with her leadership team. “It

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Sprout Social

APRIL 9, 2024

I decided to reach out to the predecessor of the role and asked if they could give me any insight into this specific response. To have make sure your team is able to define what success is, leadership has to determine where social sits in your funnel. For more expert insights like Nathan’s, subscribe to our newsletter today.

Team 92

Team Meeting Report Social Media 92

Oktopost

OCTOBER 26, 2023

Considering your audience’s reliance on social networks for making purchasing decisions, neglecting to equip them with valuable insights and advice on these platforms will undoubtedly provide your competitors with a significant advantage. Fortunately, employee advocacy can rectify the situation, providing a human touch to your brand.

Reputation 125

Reputation B2B Guidelines Policies 125

The Realtime Report

NOVEMBER 21, 2023

Companies that reported above-average diversity on their management teams also reported innovation revenue that was 19% higher than that of companies with below-average leadership diversity—45% of total revenue versus just 26%. When he speaks people listen. He is The Identity Jedi.

Organization 91

Organization Industry Engineering Reputation 91

Social Media Strategies Summit

MARCH 9, 2023

Image source Setting Expectations With Leadership The fact is, most government leaders aren’t social media specialists. Far from placing her team under greater scrutiny, this approach helped leadership understand how under-resourced they were. “We We do a year-end report now for our leadership.

Team 188

Team How To Social Media Management Trends 188

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 103

Social Media Team Social Media Management Report 103

Social Media Strategies Summit

OCTOBER 21, 2021

By maintaining an open dialog on the practicalities and pitfalls of life as a woman of color in a tech leadership role, Bryant aims to inspire others from minority roles to follow in her footsteps. Since then, he’s transitioned into the realm of leadership training and is now founder and CEO of ConantLeadership. Whitney Wolfe Herd.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Oktopost

NOVEMBER 10, 2021

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. For more insight on leading with trust, go ahead and listen to the full episode ! Eric Hanson, CMO of Fuze takes the hot seat. Catch all episodes here.

B2B 118

B2B Apple Avatar Hosting 118

Keyhole.co

APRIL 2, 2024

With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading. Use to: Discover insights into brand perception and reputation.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

JUNE 19, 2023

Inbound marketing is highly customer-centric; it demands an acute understanding of the target market and, in turn, provides plenty of its own insights into the very same leads that sales teams are looking to convert. Social media is overflowing with market insights. This is never truer than it is on social media.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

MARCH 9, 2023

Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform. A study by Gallup found that only 13% of employees strongly agree that their leadership communicates effectively with the organization.

Skills 113

Skills Template Templates Travel 113

Convince & Convert

FEBRUARY 21, 2024

Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization. Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership.

Training 154

Training Policies Team Guidelines 154

Ignite Social Media

MARCH 31, 2023

Women are still paid less than men for similar work and continue to be underrepresented in leadership positions. This includes things like equal pay, leadership roles, mental health breaks, and family-friendly policies such as maternity leaves and breastfeeding consideration. ” 2.

Team 78

Team Policies Resources Construction 78

Sprout Social

APRIL 28, 2020

For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders.

Report 119

Report Social Media Social Media Management Project 119

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. But where should you focus your efforts? Why is LinkedIn so popular?

Trends 69

Trends B2B LinkedIn Training 69

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Irina talks about leadership and the power of social media (obviously!),

Social Media 111

Social Media Strategy HootSuite Sentiment 111

The Realtime Report

JANUARY 20, 2020

The best podcasts for entrepreneurs are able to entertain through compelling stories while providing unique insights at the same time. Here are a few of the insights gleaned from her informative podcasts: Cherylanne Skolnicki: Identifying roles for finding balance, withstanding judgment, making fast decisions. By doing some research!

Communities 182

Communities Strategy YouTube Resources 182

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers.

Brands 226

Brands Marketing Committee Consultant 226

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. I’m willing to bet it’s LinkedIn. Internal influencers.

LinkedIn 115

LinkedIn Tips Curation Training 115

Koka Sexton

JANUARY 5, 2023

By paying attention to these metrics, you can gain valuable insights into the success of your campaigns and identify areas where improvements can be made. Each of these metrics provides insight into how successful your campaigns are in terms of attracting and converting leads. Soft Skills: Leadership. Skills you should develop.

Metrics 140

Metrics B2B ROI Advertising 140

Convince & Convert

NOVEMBER 30, 2023

Confirm buy-in from leadership and key stakeholders. Many otherwise talented leaders are actually ill-equipped to lead transformational change because they excel at leading tasks but are missing the skills to build buy-in. Whatever the reason, it’s a significant problem for any leader seeking to lead a change initiative.

Project 127

Project Collaboration Buy Team 127

Oktopost

DECEMBER 30, 2020

Looking for More About Leadership? Follow Oktopost on LinkedIn , for meaningful discussions and insights on effective marketing leadership. For more mind-blowing episodes, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts or Spotify.

B2B 111

B2B Apple Hosting Social Media Management 111

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. That data—if you can harness it—can give you actionable insights to drive your business forward. That’s not a controversial statement. Create a data dashboard.

Social Media 116

Social Media Sentiment Survey Marketing 116